Re-energising the Dynamic brand

As a listed supplier working with Coca-Cola, Carlsberg and McVities, Dynamic charged Ketchup Marketing with creating a new website to communicate the company’s dynamism and showcase their capabilities to the full.

We started by creating a brand positioning, and writing a strapline that expressed their core activity in a couple of words.

Then we went on to design a graphic way of presenting Dynamic. Our design team used large images juxtaposed with bold fonts and messaging panels. And specified an ultra-accessible navigation system, for complete ease-of-use.

Our senior copywriter created a Dynamic tone of voice, then wrote a series of direct, involving headlines leading into carefully balanced explanatory copy.  Most important of all, our Project Manager ensured the website was delivered on time, on budget and with a minimum of fuss. How Dynamic is that?

Michelle and her team created our website and did a fantastic job in every respect. Thoroughly professional, creative and a great communicator. I'd recommend Ketchup to anyone looking for support in their marketing activities.

Martin Gwilliam, Director at Dynamic Merchandise Ltd

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