Blogs / Social Media Posts
Web traffic is key and both blogs and social media posts are a great way to signpost visitors to your site. There are so many ways to approach creating a blog. You can be informative and offer top tips and industry insights, or you can take a more light-hearted, entertaining approach and drill down into a relevant subject from a totally unique angle. It’s the same with social media too. If you’re not sure what tone to take, let the copywriting team at Ketchup guide you.
When a business has lots of content it needs to include in a website, it takes clever web development to ensure that the visitor isn’t bamboozled by reams of copy. We worked with leadership experts, emintell, creating and delivering a content-heavy site that is easy to navigate and quick to access content.
Blogs are an extremely powerful source of SEO and will drive traffic to your site. Ketchup can provide a free website audit on your current blogs and can use this data insight to advise on new SEO-rich blog titles, word counts and keywords. These factors all help gain traction in the search engine organic rankings.
Short and informative. Long and chatty. Keyword-rich. Educational. Entertaining. Factual. Whatever you want to blog about – Ketchup can create your copy. We have penned prose on pretty much every topic – from beauty to building construction and from financial planning to flower arranging.
We manage the social media function for many of our clients. The key is to know the audience for each platform and talk directly to them. We can advise social media strategy, providing a steer on which platforms are best, how often to post, what content to use etc and, just as importantly, we can help you track the results. We feedback all analytics to ensure your social media function is fully optimised. We can also devise social media ad campaigns and sponsored content too.
Our approach to blogs and social media posts
Tell us all about your business – your products and services and what makes you the company your customers should choose. Tell us about your latest achievements, the questions your customers always ask, and we’ll devise a series of blogs and/or a social media calendar with ideas of topics to cover, what platforms to use and how often to post.
We will recommend the social media accounts you should be using and format some templates to ensure your posts look like they have been professionally designed. We can devise a list of SEO rich topics which can be covered by a series of blogs – all designed to drive traffic to your website. We’ll also write them for you too if you would like us to.
At Ketchup, we will guide your social media activities; we can manage your entire social media function or simply supply you with blog posts. If you are keen to create your own copy, we can advise on formats, word counts and keywords. However you choose to work with us, our dedicated team of creative copywriters will be on hand to support and help you at all times.
Multichannel Marketing Manager, Moy Park
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