INFLUENCER MARKETING

 
 

Influencer Marketing Services

Ketchup’s experienced influencer marketing team can help you to reap the benefits of using influencers to promote your brand. This exciting form of marketing may seem like it’s just chatting to stars on Instagram and YouTube, but it’s actually extremely time consuming and intricate. If you don’t know what you’re doing, you might spend a lot of time and money for very little reward. Fortunately, we can do all the hard work for you, and get great results to boot.

Your influencer marketing strategy

Each brand is different, and something that works for one won’t necessarily work for another. For example, an Instagram influencer marketing campaign might deliver better results for a fashion brand than an insurance company, and an extremely popular tech YouTuber probably might not be a good fit for a local restaurant. We’ll tailor a completely bespoke social media marketing strategy that aligns with your goals and ideals to increase the success of your partnership.

Our approach to influencer marketing

Discovery & planning

Discovery & planning

The most important aspect of influencer marketing is finding the right people to work with. Influence is rooted in trust, and if an audience can’t understand why their favourite YouTuber or Instagram model is promoting your brand, the whole thing will fall apart. By getting to know your brand, your ethos and your customers, we’ll be able to select influencers who are a great fit and will help you to reap the amazing benefits of reaching their audience.

Outreach

Outreach

Once we know what you’re looking for, we’ll curate a list of influencers who encompass your brand values, embody the right message and share a similar audience. By taking the time to hand-pick the people that we approach, we can bring real value to your influencer marketing strategy. Ketchup’s marketing team will handle the outreach for you, taking this time-consuming task off your plate and leaving you free for other things.

Management

Management

As your influencer marketing agency, Ketchup will manage all aspects of the strategy for you. We’ll monitor the performance of each partnership and provide detailed reports to demonstrate the results of your influencer marketing campaign. Together, we can assess which influencers, platforms and promotions are the most effective, allowing us to better target your campaigns in the future.

Social media influencer marketing

Ketchup is a marketing agency with extensive experience in all aspects of social media. This gives us the solid foundations needed to develop a marketing strategy that supports your overall marketing efforts. Jumping on the influencer bandwagon simply because it ‘feels like the right thing to do’ is never going to work; it takes an expert touch to deliver the results you want.

Partner with the marketing masters at Ketchup and watch your ROI soar.

Frequently Asked Questions

Influencer marketing allows you to tap into an existing audience with good engagement and a strong bond of trust. This means that you can quickly boost your brand awareness. Social media influencer marketing is a great way to advertise your products and services in a way that feels more natural and organic, like a recommendation from a friend.
Finding an influencer who aligns with your brand is essential for the partnership to be successful. We use a variety of factors to curate micro, macro and mega influencers who encompass your brand values, embody the right message and share a similar audience.
Each brand is completely unique, and not all marketing strategies are suitable for everyone. Ketchup’s qualified marketers have the experience and full-mix marketing knowledge to listen to your needs and assess whether influencer marketing is a useful step to achieve your goals or a distraction.
To ensure the best results, your campaign will be fully tailored to your brand’s needs but may include social media influencer marketing such as Instagram influencer marketing. From selecting the right influencers and channels to promote your brand to planning an integrated multimedia marketing strategy, Ketchup’s experts will help you to craft a unique strategy with your brand goals in mind.
 

Nuggets of marketing gold!

Need support and guidance with your influencer marketing? Sign up for our regular newsletter which offers regular nuggets of pure marketing genius to help you promote your business more effectively.

Alternatively, give us a call on 01476 852 990.