marketing consultancy

PPC & Remarketing

Boost your business with a reputable PPC agency.
Immediate, effective and focused –
it’s a powerful way of getting noticed.

ppc remarketing



PPC & Remarketing

We use a data driven approach in all our PPC & remarketing efforts and that’s because Google and Bing Pay Per Click advertising is a highly competitive area in digital marketing. Our intelligent approach ensures you don’t pay more than you should to get noticed online.

With PPC you reach your target audience almost immediately. And, just like with any digital marketing approach, the better prepared you are the more likely you are to succeed.

With Ketchup Marketing as your PPC & remarketing specialists, you can rest assured that your online advertising is in a safe pair of hands.

Case study



The Ketchup team is delighted to be working with Dufrain, one of the UK’s leading data management companies.

As their full-service, outsourced marketing agency, Ketchup has delivered a groundbreaking marketing strategy, along with a brand new, mobile-first designed website that is fully search engine optimised (SEO).

In addition, we are providing ongoing SEO, search engine marketing (SEM) and pay-per-click (PPC) campaigns, as well as a full social media strategy to boost Dufrain’s online market presence.

PPC campaigns

With PPC you pay for ad clicks, so advertisers only pay each time a visitor clicks on one of their online advertisements. PPC campaigns can be extremely effective for businesses with minimal budgets. We get great PPC campaign results for our clients, which are all measurable and trackable (which we love!) and work really well alongside other marketing campaigns.

Our agency approach to PPC & Remarketing


Step 1

Tell us about your business. Talk to us about your customers. Let’s chat about your target customers and then we can begin to build a PPC campaign that works for your business. There are different types of PPC, and we will advise on the best format for your budget and for the results you require.


Step 2

PPC campaigns come in various formats. We’ll explain which format, or mix of formats, will work best for you – there’s search advertising, display advertising, social media advertising, remarketing, sequential marketing and Google shopping to choose from. We’ll bring a sharp focus to your online marketing activities.


Step 3

As your digital agency, we will guide you every step of the way. We’ll deal with the technicalities of producing the campaigns and often we’ll join them up to deliver a truly cohesive approach. You’ll get full visibility throughout the process and we’ll regularly evaluate and present the results.

We are enormously pleased with our finished design and look forward to seeing how the website works for us in the future. We are excited about continuing to work with Ketchup with regards to SEO and regular blogging and are also thinking of further ways to extend our site.

Joanne Skinner

Director, Fusion Electrics


Remarketing activities

Remarketing is a way to connect with visitors who have previously visited your website. It’s a form of online advertising that allows you to present targeted ads to users as they browse the web. Remarketing works by literally following your leads around the web with related offers. With Ketchup Marketing as your PPC agency, you’ll get complete visibility of your remarketing campaigns and the results they are driving.

Frequently Asked Questions

Pay Per Click (PPC) advertising is essentially a form of online advertising designed to drive traffic to your website through marketing aimed specifically at search engines. So, when people enter certain keywords into Google, or any other search engine, your advert appears in the results. PPC can be very cost-efficient as you only pay when your advert is clicked on (which the name makes very obvious!) and the person who has clicked on it is taken to your website or landing page.
Simply put, with PPC advertising your business lands directly in front of the consumer; your ad will show up when people are looking specifically for the product or service you’re offering. The benefit is that you only pay when someone clicks on the ad, and you can set a budget giving you more control over costs. PPC advertising works faster than organic searches, so you should see results pretty quickly. It’s a great way for small businesses to rank alongside national and global organisations. Another benefit with PPC advertising is that everything is trackable so you’ll be able to see the exact ROI – clicks, impressions, rate and cost per click, the average position of your ads – it can be a little addictive…

Nuggets of marketing gold!

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Alternatively, give us a call on 01476 852 990.