social media marketing

Social Media Marketing

Over 3.8 billion people use social media globally and the number continues to skyrocket. So it’s essential to have a presence on these platforms.

Social media management company



Social Media Marketing

Who are you talking to? How are you talking to them? What’s the tone you’re using? Who aren’t you talking to? Let Ketchup become your retained social media agency and we’ll create a social media plan covering all relevant platforms. We’ll provide you with a clear vision and goal as to the deliverables you should aim to achieve from each. Social media planning doesn’t need to be complex when you’ve Ketchup by your side.

Case study



Outsourcing your marketing can be a very cost-effective way of gaining the best ROI. We’ve launched new services and are in the process of increasing the company’s online profile using a bespoke blend of marketing communications strategies.

Social Media Marketing

Understanding each social media platform and what opportunities each offers your business is key to effective social media marketing. As a social media agency, we work with businesses from all sectors helping them portray the best image of their business via social media. For some businesses, its Instagram all the way – heavily imaged biased products do brilliantly here. For others, Facebook is a powerful means of connecting – building up loyal communities and talking regularly with them. Whatever your social media needs, organic postings or paid for adverts, lean on Ketchup for sound support.

Our approach to Social Media Marketing


Step 1

We are keen to get to know you and your business – and we want you to get to know us too! We’ll be asking about your business persona – and how you want it to be perceived by the different social media platforms. What’s your tone? What’s your style? Who are you hoping to ‘talk’ to? As your social media agency, we’re keen to build a bespoke social media content plan that delivers results for you.


Step 2

We will review your social media activities and offer advice on how you can improve engagement and grow your audience. We’ll plan content (if you want us to) and make suggestions about topics to cover and those to avoid. We’ll advise on the frequency of postings and the best times to post. And we can carry out a free audit of your current social media and feedback on the areas that work well and highlight others that may need fixing.


Step 3

We’ll delve into your industry sector and review what your competitors are up to. We will also ask you about the interaction you have with your customers. We will pull all this information together and compile a social media plan complete with timescales and deliverables. Our ultimate aim is to grow your business in line with your corporate goals and we’ve been doing this successfully for our clients for over 11 years now!



Since 2016, Ketchup has provided us with eye-catching web banners to promote our products. The team works quickly and creatively while taking the time to get to know our shoppers’ needs and translate these into fresh, engaging visuals. Ketchup has helped us to stand out against our competitors and made Moy Park chicken the hero of our categories.

Matthew Hales

Multichannel Marketing Manager, Moy Park


Pre- and Post-Campaign Social Media

If your business has a significant date in the diary – maybe it’s the launch of a new product, a new recruit joining, or an event you’re involved in – it’s important to gain the maximum brand awareness and audience reach from your posts. As your social media agency, we will create posts which will help to grow your brand, to increase traffic to your website and to promote your products and services.

Let Ketchup help you learn how to connect better with your audience through social listening.

Frequently Asked Questions

Yes. Absolutely! We can work as your complete outsourced marketing department. Alternatively, you can plug a gap to cover short-term requirements, or you can come to us with a single project with a specific aim or ask us for general help in advertising, redesigning your website, developing your brand or refreshing your promotional literature. It’s definitely not a ‘one size fits all’ approach. We will listen to you and provide as much help as you require – to suit both your needs and your budget. We’re totally flexible like that!
Digital marketing is the use of the internet, mobiles, social media, search engines and other online channels to reach your consumer.
At Ketchup, we work closely with many of our clients, managing their social media marketing – creating posts, scheduling blogs and stories etc. We also create digital advertising campaigns and these are often based on SEO research we do to find out what terms are being used for people to find your services or products. Digital marketing is such a multi-dimensional topic, we could carry on writing about it for ages. So, to avoid that, we’ll stop now and, if you’re keen to know more, just pick up the phone and let’s chat – 01476 852990.  

Nuggets of marketing gold!

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Alternatively, give us a call on 01476 852 990.