MARKETING STRATEGY SERVICES
PR and Outreach
Many of our clients don’t realise the ‘newsworthiness’ of some of their day to day activities. It’s our job, as marketing specialists to point out when we see an event or an action that is worthy of some PR and outreach activities. So we will advise on what type of activity might be of interest to the media, the industry sector or a local audience. We’ve got close links with all the local, regional and national media and have forged relationships with many of the specialist industry platforms too.
PR and Outreach activities
We produce strategic campaigns that are focused on delivering messages and increasing brand awareness. You might be looking to promote an event you are holding, or maybe you’d like to draw attention to a new office or retail premises that’s opening. Whatever your story, we can work with you to find the right angle to make it timely and worthy of coverage using our PR and outreach experience. Our copywriting team consists of former journalists who are used to receiving news via press releases and so know exactly what an editor will be looking for.
We’re also very used to creating social media campaigns that will help spread the word too, check out our credentials here.
Our approach to PR and Outreach
We’ll be keen to hear about your organisation and the people in it. PR is often about the personalities within an organisation, so interests, hobbies, tie ups with local charities etc will be just as important for us to chat about as your business operation.
Successful PR is often about timing. So it’s important to know what’s happening in your sector. We’ll be reviewing upcoming events and looking at industry news so that we can tailor your PR to fit with what’s being talked about. Well timed releases get the best results.
We’ll be drawing on our experienced copy team, with their newsroom background, which means our press releases are written correctly and we have a 100% success rate in our releases generating news coverage. We’ll also advise on media interview techniques and can act as your spokesperson if required.
Communications Manager, The Melton Building Society
Ketchup Marketing has close links with local, regional and national, consumer and broadcast media. We understand the drivers and know how to pitch stories to ensure your message is heard in this crowded space. We can provide research, photography, event planning and coverage for any PR and outreach activities. It’s recognised now that Google looks more favourably on businesses that have forged strong links with the media; so press coverage and links within articles can have a profoundly positive effect on your online visibility.
Belvoir The Engine Yard
Prior to the launch of the Engine Yard, a new, artisan shopping venue situated in the stunning Vale of Belvoir, Ketchup Marketing’s PR machine was in full flow, ensuring everyone knew about the event. Local, regional and national advertising campaigns were implemented along with a multi-channel digital campaign to raise awareness throughout the East Midlands and beyond.
Frequently Asked Questions
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