SALES & CONVERSIONS SERVICES
At Ketchup, we’re passionate about sales. Yes, we really are. We love solving the challenge of selling better, selling more collaboratively, selling with more fun, selling with fewer returns. In short – selling more. We see many brands with high profiles, but that doesn’t automatically equal success. What’s far more important is the metrics and management behind the scenes.
Our in-house sales expert has a deep knowledge and practical experience of sales leadership and management earned over several decades of working across industries including telecoms, IT, manufacturing, customer experience, and cybersecurity. These roles have encompassed B2B sales, consumer sales, direct and indirect (channel sales).
Leads often begin life in the form of just a scrap of information. “Did you know Martin down the road is looking to: change his car/upgrade his computer system/buy another holiday home?” This information, to the right salesperson, can be invaluable.
Turning this knowledge into a potential lead is the easy part. However, from this point onwards, the lead needs to be carefully managed to ensure they don’t fall out of the pipeline and instead progress with velocity to become opportunities. The ultimate goal is to create more business and a higher conversion rate from the same amount of leads.
There are different types of leads: there’s the marketing qualified leads and sales qualified leads. Which type you have depends on whereabouts in the sales funnel that lead is.
One of the important stages of pipeline management is the handover from the marketing activities, which will have provided the lead in the first place, to sales. Where this line is positioned varies from organisation to organisation and can often be the point that causes problems and lost sales opportunities.
Timing is key in any sales process and will vary company to company, and lead to lead. You can make the same approach to the same company in two different weeks, and depending on many variances, one approach could result in sale lost and the other in sale won. The differing outcomes can be simply down to timing and yet everything else is down to product, service, personality, training, enthusiasm, organisation and can therefore be influenced.
Our approach to Sales Management
Whether you are looking for some short or longer-term sales team management or help with your overall business development, Ketchup Marketing can help, so get in touch. We’ve experience of working and managing teams across all sales disciplines and can devise a bespoke development programme tailored to your needs.
And why not let us help your customers find their ‘happy’ space! Happy customers are loyal customers who often come back time and time again. We’ll devise and deliver campaigns, strategies and plans to help you keep your customers happy, safe and secure. Let us show you how we can enhance your sales retention stats.
In sales, it’s especially important to continually learn, grow and borrow methods and ideas from others. We’re a flexible bunch and will deliver training to your preference. You can choose for us to visit your premises or you can come to either of our two office locations based in the leafy village of Buckminster or the heart of Nottingham? If you’d prefer, we can present virtually.
S&W Process Engineering
We began working on one website with this client, and ended up designing and developing two more! We’ve created corporate branding across the S&W Group, with individual elements for each business. In addition, we’ve introduced a telesales function to generate awareness and sales leads.
Frequently Asked Questions
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