choose web design

How to choose a web designer

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Many businesses think that having a simple website with their contact information on is enough. And it is. If the site is a user-friendly, responsive online platform that succinctly markets your product or service. After all, first impressions matter and customers may choose a competitor if your website is confusing or difficult to use. Here at Ketchup HQ, we understand the importance of high quality company website design, which is why we’ve put together some top tips on choosing a web designer:

  • Good communicators – not only is it important that your web designer comprehends your vision, but that they can talk you through what is included in the work they are providing and are on hand to answer any questions you may have
  • Experienced – while this does not have to be sector specific, viewing their portfolio will give you an idea of the standard of their previous work. Equally, looking at current clients is advised, as there may be conflict if they are working with any local businesses similar to your own
  • References – hearing others’ experiences is another way to help you decide whether they are the right web designer for you. For instance, did they deliver the project on time and within budget? Would others recommend them?
  • Technical support – trusting that your agency will be available to help with any problems, and able to provide post-build support, is vital. The expertise that went into your website means you may not be able to solve issues yourself. Alternatively, if your website is built in a CMS, will you receive training on how to manually edit parts of your website?
  • Rapport – here at Ketchup, we like to discuss a project over a dog walk in the country, or cake and coffee in a local cafe – would you want to do that with your web designer? Having a good working relationship will make the process a lot more enjoyable.

If you are interested in working with an agency that does all the above and more to produce high quality websites for its clients, call Ketchup on 0330 088 9277 or complete our online enquiry form.

Images for Marketing

A-Z of Marketing: Images

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It’s a well-known fact that images can convey a lot of information quickly. With this in mind, it’s clear how powerful sharing images can be, and how important it is to do so on a regular basis. There are many different ways of sharing images with customers and potential customers, and with the rise of social media sites like Facebook and Instagram, it is must if a business wants to survive.

Take a look at why you should use images are part of your marketing strategy.

  • Gain a following on social media – With image based social sites such as Flickr, Pinterest, and Instagram growing in popularity, you can show the world what your products are, how they’re made, and what makes them unique in visual form. Images can tell a story in seconds, use them to your advantage on social media so that customers can see your appeal.
  • Increase brand awareness – Sharing images with your likers, followers or your email list, is a fantastic branding development opportunity. Develop a style for your images and you will build up awareness and recognition that those images belong to your company. In addition, when people share your images with others it will allow your brand to be seen by a larger audience.
  • Gain more website traffic – Often, when images are shared on social networks, the audience will want to know more about the products and company. For this, the majority of people will visit a business’s website, so sharing lots of images is a great way to increase website traffic. Even if a social site won’t allow you to promote your business by advertising your website, most people will Google your business and visit your site via search results.
  • Building relationships – There’s nothing like sharing images to give your audience a personal insight into what you do and sell, who your staff are, and how your business is run. Customers can get a much better idea of the passion you have for your business by seeing images of products in the making, how products work, staff and business achievements, and your daily activities. It will go a long way towards connecting with your audience and them connecting with you.
  • Receive additional business – The great thing about images is that if one person likes it, it’s almost guaranteed that many more will. When an image is liked on a social media site, such as Facebook, the friends of the person who liked it will see it too. This will result in more likes for your page and more business. The same goes for many other social networks, the more engagement your image encourages, the wider the reach of your business.
  • Improve SEOSearch engine optimisation is important to any business. Without good SEO, customers would not be able to find the businesses they are searching for. Google loves relevant images so they go a long way to improving SEO, ensuring that your business has a better chance of ranking higher in searches. Images are also a great way to update the content on your website, for example, the addition of an infographic to your blog or downloads page.

Sharing images and graphics can be an ideal way of modernising a portfolio. Every business needs a means of showing and promoting their products and services, and by sharing images you have got the ultimate portfolio that can be presented on some of the largest world platforms.

At Ketchup marketing we help B2B and B2C businesses of all sizes with their marketing. If you want to find out how we can help, contact us today on 0330 088 9277 or complete our online enquiry form.

Why hire a design agency when you actually need a marketing agency?

Choosing a design agency?

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The question isn’t which design agency. It’s why. 

Now don’t get us wrong, we have nothing against design agencies. After all, we are a design agency. partly. So if you’re looking for a spangley new business logo, a redesign of your corporate identity, a commercially successful website or a complete rebrand – we can thoroughly recommend us.

But are you? Are you just re-dressing your old website in a pretty new graphic frock? Are you just having a rebrand because the old logo has a few cobwebs hanging off it?

Of course you’re not; you’re moving your image forward so that it becomes more powerful, has greater appeal to a wider audience and – ultimately – allows you to grow your business.

Why hire a design agency when you actually need a marketing agency?

You have your beautiful, imaginative new identity, and everyone loves it (except the FD’s wife, of course, who doesn’t like anything). But then what? You’ll be wanting to use it in a marketing campaign to pull in new business and maximise the potential sales that a new look trails in its wake. And for that you’ll want an experienced marketing team with the in-house resources to give you a coordinated, sustained sales campaign.

You’ll need a local copywriting agency, specialised web designers, SEO experts and marketing directors. Exotic creatures (some of them) not often found in design agencies.

Once again, we have no problem in thoroughly recommending ourselves.

Which comes first; the marketing or the design?

Actually it’s neither. Or maybe it’s both. Commercial pragmatism is a wonderful thing; it means that whenever our designers reach for their crayons, they also pick up their marketing hats. Our Marketing Director starts talking about communication strategy and target market appeal . The copywriting team chip in with message delivery concepts and tone of voice, straplines and campaign directions.

In short, we have an all-round discussion that results in ideas that can be used in a total communication package. So, when the time inevitably arrives when you want to translate the new brand identity into a poster, or use elements of the new web in a press ad, it all works. You gain sales, attract business, maximise the profitable effect of your marketing effort.

Trust us; we’re a marketing agency.

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