How to write great blogs

How to write great blogs in WordPress

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Publishing regular blogs means all-important new web content that Google loves. It also gives you something new to share with your contacts. Here’s our advice on how to write great blogs in WordPress…

Getting started

In the left hand menu on your WordPress dashboard, click on Posts and Add New. This takes you to a page with everything you need to create your new blog post.

Give some thought to the right title

This is crucial, partly to keep Google happy. WordPress generates the URL (otherwise known as permalink) for your blog post based on your title – you can override their suggestion, but the key thing is to make sure your title is relevant to the content and search terms you want Google to pick up.

Also, according to copyblogger, whilst 8 in 10 people will read a blog title, only 2 in 10 will go on to read the actual post. So, as well as including your main keywords in the title (to help Google find it), you should also make sure it’s engaging and intriguing to readers.

Oh, and keep your title short and sweet – 8 words or fewer if possible, so Google search results will display it in full.

Make your blog post easy to read

As a guide, your blog should be at least 300 words long – with enough keywords for Google to pick up on, and plenty of content to engage and inform your readers. 500-600 words is ideal – anything longer, and your readers are likely to lose interest.

Divide up the blog post into easy-to-read chunks – short paragraphs with sub-headlines are a good way to do this, like we’ve done in this blog!

For more information, check out our tried and tested guide to writing successful blogs.

Always include a ‘call-to-action’ – what do you want people to do after reading your blog? This may be to view other content on your website, contact you, or complete an enquiry form, etc. Thanks to the magic of Google, many visitors will come straight to your blog from a search – so remember to include everything they need to know on this page!

Add images

Make your blog more appealing by adding images. It’s easy in WordPress – simply position your cursor where you want the image to go, and click on Add Media. Then choose Media Library to add an image you’ve uploaded before, or Upload Files to add a new one in JPG, PNG or GIF format. When you’ve added the image, click on Edit Image to change the size and positioning.

Categories and tags

Wordpress CategoriesConsider setting up categories and tags for your blog posts to help readers find your other content on the same topic. Categories provide a broader grouping, and tags are more specific – usually keywords.

For example, on a recipe website, categories could include starters, main courses and puddings – and tags could be specific ingredients like fish, chocolate, fruit, nuts, etc.

Use the Categories and Tags module on the right hand side of the text area to add relevant categories and tags to your blog post. You can select existing categories and tags – or add new ones.

Maximise your SEO impact

You’ll want your blog post to work hard at attracting new visitors to your website, and WordPress is very SEO-friendly – especially if you use a WordPress plug-in application like Yoast SEO.

Along with a raft of other great SEO features, this clever piece of software evaluates your blog post as you write it, and gives simple traffic light results to show how well it is optimised for SEO. You can then adjust any elements highlighted in red to make them more SEO-friendly, before publishing your post.

Yoast traffic light analysis

And finally, don’t forget to share your blog post on social media and your LinkedIn page, so your contacts know where to find it!

No time to write your own blogs? At Ketchup Marketing, we can help with planning, writing and marketing your blog posts. Find out more – call us on 0330 088 9277 or contact us here.

Top Tips for marketing your eCommerce website

Top tips for marketing your e-commerce website

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Whatever the nature of your business, you’ll need to tell the world about it to make sales, boost awareness and build your presence online.

In order to market to the right people, spend some time researching and trying to understand your audience. Think about their age, their interests, their motivations. What matters to them? What solutions can you offer to problems they may not know they have? How can you stand out from the competition?

There’s a lot to think about so we’ve put together our top 5 tips for planning an effective marketing strategy and making a success of your e-commerce business. (If your business is new to online selling, we can help you design an ecommerce website).

Make sure your website is search engine friendly

Search Engine Optimisation (SEO) is the art of designing and creating a website which is search engine friendly and ranks as highly as possible. It’s about making sure your website has the right structure and the right words in both copy and code, with lots of relevant content and getting other websites to link to yours. Search engines are continually getting smarter about understanding the tactics some people use to try to manipulate them. Track how your website is performing using a tool like Google Analytics.

Focus on building your mailing list

If customers visit your website without buying, you’ll want to know why. So it makes sense to capture their email address so you can follow this up. One of the easiest ways is to add a sign up box which tends to work better with an incentive, eg, “Sign up today and get 15% off your next order.”

Why not offer customers the chance to join your mailing list as part of the checkout process?

Start building this list, and use it to promote new products, offer discounts and alert people to your blog. Send regular e-snippets to current and prospective customers with some human interest – staff news, charity events you’ve supported, new office pet… it’s not so much about selling as raising awareness, making some noise in the marketplace and building relationships.

Maximise social media

Online shops often prefer to use platforms like Instagram and Pinterest, which are visual but Facebook and Twitter are also relevant and effective… while you’re promoting your business and ultimately pitching for sales, be aware that your audience wants to be informed and entertained so don’t be afraid to use humour or comment on trends/developments relevant to your sector that might pique their interest.

Everyone loves a freebie so why not give something away in a competition or in return for sharing posts? Let your followers spread the word and promote your brand for you! User-generated content (UGC) gives you a bit of variety with no effort on your part.

Invest in Pay Per Click advertising

This is a wise choice. Pay per click (PPC) advertising is essentially a form of online advertising designed to drive traffic to your website through marketing aimed specifically at search engines.

So when people enter certain keywords into Google or any other search engine, your advert appears in the results.

With PPC advertising, your business lands directly in front of the consumer so it’ll show up when people are looking specifically for the product or service that you are offering. You only pay when someone clicks and you can set a budget giving you more control over costs.

It works faster than organic searches, so you should see results pretty quickly. It’s a great way for small businesses to be up there with national and global organisations.

Everything is trackable so you’ll be able to see the exact ROI – clicks, impressions, rate and cost per click, the average position of your ads. Beware, it can be a little addictive…

Live chat

This is the era of instant gratification and personalised experiences. Live chat gives your customers the ability to ask questions and check details before they buy. You’ll get an insight into the most frequent issues that they’re experiencing on your site and you’ll also benefit from the opportunity to get to know your customers, build a relationship pre purchase and promote loyalty.

Live chat boosts customer confidence survey revealed 92% customers feel satisfied when they use the live chat feature, compared to other communication options like voice (88%), email (85), web form (85%), and social media (Facebook 84%, Twitter 77%).

Finally, if you’re short on time to put any (or all!) of these tips into action, give our friendly team a call on 0330 088 9277 or contact us.

We’re here to help you do more, sell more and make more money!

Pay per Click

A-Z of Marketing: Pay Per Click Advertising

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Pay Per Click (PPC) is a way of advertising your business in a prime position on search engine websites. When a user types in something related to your business that matches the selection of keywords used, your advert will appear at the top, or to the right of, the search results. When someone clicks on your advert, you pay the advertiser a set amount of money. Although it does cost, it’s a great way of getting your business in the spotlight and knowing that the people that click on the advert are the people that are going to be interested in your products and services.

What you need to know about PPC

  • You, the advertiser, have control over where your ad is placed and who it should be targeting. When the ad is clicked, traffic is sent to your website and you pay for the privilege.
  • You must choose your own keywords and then place bids on them when setting up a PPC campaign. The search engines will then use them accordingly.

With this in mind, it’s obvious how important it is to get the details of the ad right; that is the keywords used, audience parameters set and the copy in the advert itself. One slip up and you could be advertising to an audience that will have no interest in what you do at all which could lead to a chunk of your marketing budget being wasted. The whole point of PPC is to get more traffic and increase your revenue but if a campaign is managed in the wrong way, this isn’t going to happen.

When it comes to PPC, you need to bare these things in mind:

  • What are you willing to spend? It’s impossible to know how well a PPC campaign will work for you but you can estimate what PPC is worth to your business. For example, if two clicks out of every fifty purchase something from you, how much per click are you willing spend?
  • Once you know what you can afford, you can set a daily budget. The beauty of PPC is that your ad will appear until you’ve reached your budget so you never spend more than you want to. It’s completely within your control.
  • You must have exceptional SEO on your website. PPC ads are still subject to ranking so when you choose your keywords it’s going to be no use if they’re not keywords that appear on your website. Be thorough in your research into the best keywords for your business. See our previous blog on keywords.
  • Your ad will include a title, short description, and URL, so make sure you make them count because that’s all that the viewers will see. Ask yourself, ‘Why would someone click on this?’

In essence, you shouldn’t expect to use PPC as way out of all the hard work of building your organic rankings. PPC will only result in increased revenue if it is used properly. The combination of your website, the way you set up the campaign, and the reaction from searchers are all vital in the success of PPC.

If you’re unsure of how PPC will work for your business, we can help. As a Google Partner we are well placed to help you get your Google rankings and PPC campaigns on track. Contact us today on 0330 088 9277 or complete our online form.

Online advertising

A- Z of Marketing: Online Advertising

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The main objective of online advertising for any business is to increase awareness and drive people to look at what you can offer them. Advertising online can attract visitors to your website with the click of a button and in many cases, business owners can use this to accurately measure the amount of people that are enticed by their ads. When you know where to advertise, what successful online advertising means to you, and how your ads should be designed, you should have a combination that will increase your profits. So, how do you successfully advertise online?

  1. Find out what works for you – There are so many platforms and options offered that you could spend your entire budget on online advertising alone. To narrow down the best websites and platforms for you to use, you need to know where your audience is. Put yourself in their shoes and brainstorm what they would be searching for when coming across your advertisement.
  2. Set your objectives and measure results – As with all marketing campaigns, you need to know what you want to achieve. What will make your online advertisement a success for your business and how will you measure the results? One of the key benefits of advertising online is the ability to see how many people viewed or clicked on your ad, so you can see just how effective it has been. If people seeing your ad alone is a classification of success then you need to set that as an objective beforehand.
  3. Invest in the right design – Wherever you decide to advertise on the internet, the design of your online ad is crucial to attracting the right people. Anyone can produce an ad that has the right details, but it needs to catch the viewer’s eye enough so that they will follow your call to action. Sometimes there can be so many ads on any given website that consumers are subconsciously training themselves to ignore them so you need to stand out. Hiring a designer costs money, but the rewards should more than cover what you spend.
  4. Social media – Taking advantage of social media, and the online advertising options offered by the platforms that are relevant to your business, is a really effective way to target the right people. Not only can you get people to follow you so that they receive future promotional messages, but you can heavily drill down into your target market and tailor the advert specifically to that group. This can lead to higher levels of success at a fraction of the cost of some of the other online advertising options that are available.

Compared with traditional advertising, online advertising can be much quicker, much more efficient, and much more successful. Whether you want to hook new customers, increase website traffic, or keep existing customers returning for more, the internet is a wonderful and ever evolving tool to use.

If you are looking for support and the right team to help you make your online advertising activity a success, contact Ketchup today on 0330 088 9277, or complete our online form. We’ll have online advertising working for you in no time.

Keywords for marketing

A-Z of Marketing: Keywords for Marketing

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You could have the most amazing business web design, with content that will hook your customers for life but if no-one can find it, it’s completely useless. That’s where keywords come in. Although they are not the be all and end all of Search Engine Optimisation (SEO), keywords are a vital part of increasing visibility. In their most basic form, keywords will enable new and existing customers to find you by increasing the chances of your website ranking highly when someone uses a search engine to look for your type of business. Here are some things you need to know about using keywords.

  • How to choose the right keywords – Choosing the keywords for your website has a big impact on its success. The right keywords will always relate to your business, what it offers, and the things you want your customers to know about your products. Do your research thoroughly to make sure you make the right organic keyword selections and it’s a good idea to work with an SEO agency that can provide you with guidance and supporting services. Try to think about things from your customers point of view, what words and phrases would they use to search for your business?
  • Use long-tail keywords – Long-tail keywords are phrases rather than single words and they are well worth exploring as part of your SEO. If you can imagine searching for something yourself using Google, it’s likely that you’ll type in a few words rather than just one isn’t it? That means that long-tail keywords are more likely to match up to what someone is typing in a search engine. They will generate more traffic and therefore, more revenue. Long tail keywords are also less competitive if you decided to implement Pay Per Click (PPC) advertising.
  • Google Adwords advertisingPPC advertising from Google is a great way of targeting your desired audience. When someone uses Google to search for the products or services that you offer, your PPC Ad will appear at the top and down the right hand side of the presented search results. The great thing about PPC is that you only pay if people click on your advert and if you’ve got your keywords and your targeting right then the right people will click through to your website.
  • Keep it fresh – If you built your website ten years ago and it still looks exactly same, with no fresh content or keywords, you aren’t going to get very far with it. Keep your competitors, company changes, and marketplace developments in mind when reviewing your keywords and key-phrases to ensure that you are still attracting your ideal customers.
  • Try out tools – Using different tools such as Wordtracker or Google’s own keyword planner could give you a better insight into what words and phrases are popular for your type of industry. These tools are free to use and it may just find you suggested keywords that you haven’t thought of.

The world of SEO is constantly changing so it’s important to stay updated on what’s new and what you can be doing to stay ahead of the game. If you’re not informed on how to better your business through the use of keywords, you can bet that your competitors are. With this in mind, it’s always a good idea to get valuable and professional advice from an SEO expert who can share the latest developments with you so you never have to fall behind and find yourself wondering why others are getting all of your business.

For help with your keywords, SEO, and PPC why not speak to the experts. Contact the team at Ketchup to discuss your requirements in more detail on 0330 088 9277, alternatively, complete our online enquiry form.

The advantages of internet marketing

A-Z of marketing: Internet marketing

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The number of your potential consumers who use the internet on a daily basis to browse websites, research products, and purchase from businesses, is constantly and consistently increasing. Therefore using internet marketing isn’t just a good idea because of the lower costs and advanced data and monitoring options available, it’s essential to business survival now. Although face to face communication will never fail, using the internet to promote your business can allow you to create and sustain relationships that may never have been possible without it.

Internet marketing offers an opportunity to personalise the way that you communicate with your customers and potential customers online, while managing to have a much bigger customer base than traditional promotion and communication methods would allow.

The advantages of internet marketing:

  • It’s easy all round – Customers can find you quickly, search for what they want without having to leave the comfort of their own homes, and they can even purchase something from you at 3am if they wish. Internet marketing will lead your ideal customers to your website, Facebook page, or other social media platforms even more effectively than a board sign would lead someone to a shop. Targeting options will also allow you to target the exact people or companies that would be interested in what you have to offer.
  • Internet marketing is guaranteed to increase your custom – Why? Because you’ll reach a much bigger audience and they’ll tell their friends and family, who will tell their friends and family…you get the idea. Word spreads much faster when you can promote something with the click of a button at any time.
  • Take it out of the country – You no longer have to stick to your home town. Internet marketing allows you to reach potential consumers all over the globe, so if you want to sell your products internationally, it has never been easier.
  • Save your pennies – As mentioned before, the cost of internet marketing is much lower in comparison to traditional marketing. Yes, there is a cost to get a new website designed and you can choose to spend money on social media advertising, but these costs are nothing compared to what you would pay for leaflets, banners, local or national magazine adverts etc.
  • Your customers will feel more involved – The magic of internet marketing will let you personalise your offers to your customers. Most people will ignore generic, mass produced newsletters, but if you send a personalised marketing emails with offers that will interest that specific person, you’re much more likely to gain sales.
  • It’s easier to monitor – Whether you use email, social media advertising, or banner advertising, you will get access to useful data which can let you know how your campaign is performing. Open rates, impressions, click through rates, and page views are all very telling and can help you to constantly update and improve your online marketing activity.

The internet and its many benefits are ever changing and it’s guaranteed that the majority of your customers use the internet in some form every day.  Whether it’s on a laptop, mobile phone, tablet, smart TV, or any other number of devices, people are surviving on the internet these days. As a business owner, it’s important to take advantage of the opportunities that internet marketing presents to you. Some small businesses are thriving by using social media sites alone, so imagine the improvement in ROI that you’d see if you were to utilise the many online marketing options that are available to your business. The greatest part of using internet marketing is watching the results happen before your eyes and using it as motivation to do more with your business and see it flourish.

For help with internet marketing, whether that’s the development of a strategy or the execution and monitoring of your campaigns, we can help. Contact the Ketchup team today on 0330 088 9277 or complete our online form.

Infographics in Marketing

A-Z of Marketing: Infographics

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A-Z of Marketing: Infographics

Infographics are becoming increasingly popular as a marketing tool and as a way of presenting information and data in a visual form. They have become part of the content marketing revolution because they are one of the easiest ways of building natural links. Infographics spark lots of interest from customers and potential customers as this format makes it easier to digest a lot of information quickly. The use of infographics has proven to be extremely beneficial when looking to drive traffic to your website.

Take a look at some of the ways that using infographics can have a positive effect on your business.

  • Increased awareness – Infographics are eye catching so they are noticeable and as a result are regularly shared. This will drive more traffic to your website and increase awareness of your business and the products and services that you provide.
  • SEO benefits – Google loves it when we present data and information in visual form so the use of infographics can only be good for your SEO and Google rankings
  • Get the message across – It has been proven that the majority of people will better understand, and more quickly digest, information that’s in visual form. The same amount of information that appears as text will all too often be ignored or disappear into the mountain of data your customers are exposed to every day. Therefore, infographics give you a much better chance of reaching your customers with important news.
  • ROI – The most important purpose of infographics is their unique ability to catch people’s eye and drive them to investigate certain pages on your business website. An infographic should be able to stir up curiosity and increase traffic significantly. If the infographics that you use can do that, the business is more likely to see increased enquiries and a return on its marketing investment.

In order for infographics to have this effect on your business, they need to be able to appeal to your target audience. Here are a few things to think about when producing your infographics:

  • Creativity – Plain and simple is good for getting the message across but a design that appeals to people in your target audience is much better. Creating a great design is sometimes difficult but once you’ve got it, it will be well worth the wait.
  • Make it unique – Try to avoid using infographic templates. The result will only be that your infographic looks like a thousand others and people will ignore it because they think they’ve already seen it. Needless to say, your infographic must stand out if it’s going to make any connection with your chosen audience.
  • Keep text to a minimum – We all lead very busy lives and as a result, we don’t have much time to read in depth articles full of facts. Your infographic should really be able to say all it needs to say in a matter of seconds. Interested viewers will return for a second look if they see something they like. Any text on an infographic should be quick and to the point.
  • Reach a larger audience – The beauty of infographics is that they can be easily shared, so make sure yours are shareable. If they are, you’ll find that some of your audience will share with their friends, family, colleagues, and acquaintances, and your following will grow.

Infographics are becoming more important as part of marketing your business. They are the bait that will catch you your ideal customers, so make sure they’re of the best quality.

If you would like to incorporate infographics into your marketing outreach strategy but need help with the development and distribution, contact that team at Ketchup. We can help make infographics work for your business, call us on 0330 088 9277, or complete our online enquiry form.

Google and SEO

A-Z of marketing: Google

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As a business, it’s important to have an online presence, but if your company website design is not search-friendly, it won’t be much use to you. That’s where Google comes in. Thanks to the wonderful invention of search engines, we are now able to search for anything our heart desires and Google will find it.

As the biggest search engine in the world, Google constantly changes and improves the way it compiles search results to ensure that it presents us with the most relevant information. Therefore, if you’re a bridal store in Surrey you will want your website to rank on page 1 in search results when someone types in ‘bridal’ and ‘Surrey’. If this isn’t happening, you may be in trouble.

In the UK, Google is used to search for something around six times per second, and the UK only makes up around 5% of daily searches. The number of websites, blog posts, articles, and other information sources and content available on the internet is staggering, and it’s growing daily, so getting ranked highly is crucial for your business.

How does Google find relevant search results?

I’m sure you can imagine the amount of spam that Google has to try and filter in order to present relevant results to users. In order to do that, Google searches for specific things on websites that link to the searched subject. For example, the website may have certain keywords throughout its content that apply to the search. However, due to new changes in Google’s algorithms, there has to be much more on a business’ website than keywords for it to rank highly.

Search Engine Optimisation (SEO) is highly important to the success of business websites, but it’s an ever changing discipline and, unless you are an SEO specialist, it can be hard to keep up. At the moment Google requires websites to have constant fresh content. This could be in the form of a blog that is updated regularly, videos, or other attractions that can keep customers revisiting your site and encourages Google to index your business in relevant search results. The more genuinely relevant and authentic the content, the higher your business will be ranked in search.

When Google recognises that traffic is consistent, content is fresh, and links to other businesses are trustworthy, you’ll notice a gradual increase in your rankings. However, the way Google searches for the most relevant websites is likely to change and because of this, the best way to keep on top of these changes is to hire an agency that has the most up to date information. Google is the most used search engine on the web so using it to get ranked in potential customer’s searches could make all the difference to your business. Social networks and other forms of marketing, like an email newsletter will only take you so far and then you have no choice but to let giants like Google do the rest.

If you are looking for help with your website, whether it’s a complete redesign, a design refresh, or attracting quality visitors, the team at Ketchup can help. Contact us today on 0330 088 9277 or fill in our online form and we will be in touch to discuss your requirements in more detail.

Digital marketing

A – Z of Marketing: Digital Marketing

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Digital marketing is essential to all businesses today. Can you imagine if you didn’t have a website or if customers weren’t able to find you on social media? In this day and age, that would make your business virtually non-existent to your customers.

What is digital marketing?

Digital marketing is the promotion of your products and services using electronic media channels. This can include email marketing, online advertising, SMS, social media, and more.

Digital marketing offers a number of benefits to businesses today, not least the fact that it is easy to measure campaign response and success. Whether you run campaigns through your website, email social media, SMS, or apps, you can collect a huge amount of useful information, and not just around the campaigns’ performance, but also about your customers themselves. We mentioned in our earlier A-Z blog on data about the importance of this information and digital marketing is a prime way of collecting it.

Simply put, digital marketing will allow you to get to know your customers and tailor your offers to suit their requirements.

The relevance of digital marketing to growing businesses

As the digital world continues to grow, we as users take in more and more digital information every day. If you take this into consideration, it’s obvious that digital marketing will be the marketing of the future and will only become more complex as it goes on. Taking only one example, the amount of people that prefer to read the news online instead of going out and buying a newspaper has dramatically increased over the past few years and we’re only going to continue that way. We are becoming and online nation.

Now people buy online more than they do on the high street and more and more people are accessing the internet solely on their mobile device. Customers now do all their research into what to buy via online channels. Online is where your customers are and that’s where your business needs to be too. Let us help you create a professional ecommerce website design.

As a business that wants to grow, you may be interested in knowing that digital marketing is actually a much more cost effective way of advertising than regular marketing methods and it will reach a much broader audience. Each campaign can constantly be tailored to increase its effectiveness as relevant data such as click through rates, registration numbers, etc… become available.

In a nutshell, ignoring the fact that your business needs to be part of the digital world will do it no good. It’s vital to have a digital presence with the amount of people that use laptops, tablets, mobiles, and other digital devices. It’s as important for B2B organisations as it is for B2C companies. Most households have at least three digital devices that are in daily use so there’s no avoiding the fact that your business will be noticed much quicker by having a digital presence than they would without one. Getting the word out to potential customers has never been easier or more effective, so using digital marketing should really be a no-brainer!

To discuss how we can help you to plan and execute the perfect digital marketing campaign, call the Ketchup team on 0330 088 9277 or use the contact form here.

What makes a good blog

A – Z of Marketing: Blogs

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Continuing our A-Z of marketing we are talking about blogging. The truth is that blogs are one of the most effective ways you can promote your business today. In the age of content marketing, the more useful information you can offer your customers and potential customers the better. You may have heard the term content marketing used a lot recently and it is something that you should be including in your marketing activity.

So what is content marketing? In a nutshell, it’s offering your customers information that they will find useful without obviously selling your products and services. Content marketing includes activities such as whitepapers, eBooks, vlogs, informational videos, hints and tips, and of course blog posts.

Running a blog is cost effective, easy to do with the right content, and can offer your business a number of key benefits such as:

  • Encouraging engagement with your business and its products and services – people love to read information that is designed to be useful to them. If you provide engaging and informative copy in your blog posts you will build up a following of people interested in the information, and hopefully, the products and services you provide. Research by Content Plus shows that company websites with regularly updated blogs result in 55% more visitors.
  • Positioning your business as a thought leader – this is perfect for high information and knowledge based industries such as marketing, IT, business consultancy, accountancy etc… or industries where the values of purchases are high and involved such as car manufacturers and retailers, or leisure and travel companies. By putting useful, informative, and non salesy blog content onto your website, or contributing as a guest blogger, you can soon build yours and your company’s reputation as a thought leader in your industry. People buy from people and companies that know what they are doing.
  • Increase trust – if someone has never brought from your organisation before, or they buy from you rarely, you can build an element of trust through your blog. As people read the information you put out there they will begin to get a better understanding of who you are, what you do and the benefits of using your products and services. This will build an element of trust and hopefully encourage them to purchase from you.
  • Increase your organic rankings in relevant search results – new and well written content is hugely beneficial to businesses in terms of being placed higher in organic search results, in fact Google has recently made changes to its algorithm so that useful content, such as blog posts, are rewarded more highly. According to Content Plus, blogs give websites 434% more indexed pages and 97% more indexed links.
  • Increase your market reach – people love to share and if you are providing useful and informative content on your blog it will be shared. This will increase awareness of your brand, products, and services; your audience will expand naturally, all you had to do was post some great content.

As with any marketing activity, if you do decide to add blogging to your strategic marketing plan, there are pitfalls you should try to avoid. We help a number of clients get noticed through their blog so here are some tips for doing it right.

  1. Pick the right topics – the topics have to be useful and something that people would want to read. Offering advice, hints and tips, or an explanation of industry developments are always useful places to start.
  2. Jump on anything newsworthy – if something comes up in your industry that’s relevant to your customers, for example new legislation, a technological development, or even a failure of some kind, get your blog writer on it immediately. As news spreads people will be searching for relevant content, if you are one of the first to provide it you could get more exposure that you could ever get through paying for a print advertisement or attending an exhibition.
  3. Make sure your blogs are well written – this goes without saying, but for your opinion and information to be trusted your blog posts must be well written and easy to read. If they’re not people could switch off from the message you are trying to get across and you have lost any impact.
  4. Respond to comments – allow people to comment on your blog posts and you could receive some interesting insights and get into some useful discussions. Showing that you are happy to engage with people on your blog is great for your reputation.
  5. Market your blog posts – once your blog post is live you need to let people know that it’s there. Post a link on your social media networks and include the link in any email marketing you do. You can also find relevant topics on social media networks such as LinkedIn and on other blogs and comment on the topic whilst pointing people to your blog post. As you go on and your followers increase your content will be shared by them, it’s a bit of a snowball effect.

If you are looking for some help planning, writing, and marketing your blog posts then give Michelle or Kate a call on 0330 088 9277 today or use our contact form here.

Brando, Pacino and De Niro all rolled into one.

SEO: Not A Dark Art. Honest.

Published by Comments Off on SEO: Not A Dark Art. Honest.

Search engine optimisation.  Three simple words that, if you believe certain rumours from uninformed people, hide a dark world of manipulation and intrigue where seedy men in dark glasses spend their hours working out the ideal way to fool the big ‘G’.

I WISH it was that cool.  I can just imagine spending all day swaggering around, dressed in £8000 suits and voicing gravelled Sicilian orders into the flashiest mobile on the market.

I am Brando, Pacino and De Niro all rolled into one.  I am the tamer of the search engines.  I am the SEO Father.

Needless to say, the truth is rather different, with rather less sun-drenched orange groves and rather more excel spreadsheets.   A website gone busy, rather than a good man gone bad.

I might be getting carried away with the metaphor but the point is this:  SEO is an effective, cost-efficient and transparent way to improve how effective your website is.  Glamorous and mysterious?  Maybe not, but utilise search engine optimisation in the right way and your website will get an increase in visitors.  This will mean more enquiries, more sales and bigger profits, all without the need for men in dark glasses and slavering Alsatians.

Let’s see Al Pacino pull that off.

To find out more, get in contact with Ketchup Marketing – leaders in website design Leicester – now.

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