Jan
09
Marketing reach

A-Z of Marketing: Reach

January 9, 2017 10:35 am Published by Comments Off on A-Z of Marketing: Reach

It’s no good putting in lots of time and effort thinking about and planning your Marketing strategy, or spending hours writing a monthly newsletter or editing your website, if no one sees it.  This is why reach is so important when thinking about Marketing.  Reach is a term often used in advertising, and refers to the potential number of people exposed to your message or see a particular campaign.  Without reach, any active Marketing you do is unlikely to be successful.

There are many different ways of ensuring your marketing message reaches the right people.  For ease, I have split these into physical and digital marketing:

                                       Physical                                           Digital
                                Print advertising                                           Website
                                       Leaflets                                          Blogging
                                 Direct Mailing                                       Social Media
            ‘Outdoor’ Marketing – e.g. A-boards                                 Emailing Marketing
                                   Networking                                              SMS

Battling the ‘Noise’: Frequency

However, it is not only the way in which you reach people, but how often you do it.  Associated with reach, frequency refers to the number of times an individual is touched by your marketing message. There is a lot of brand ‘noise’ in our everyday lives as we are bombarded with advertising.  With this in mind, your marketing message must reach people at least 3 times to avoid being part of the ‘noise’, as reach without frequency is likely to give a low ROI.

Marketing Message: Stay Focused

Equally vital is what you are saying and to whom.  As explained in our Marketing message blog, you need to make sure you know who your target audience is and that your campaign is tailored to them.  Business owners often want to tell everyone everything about their business, which confuses the marketing material you are putting out there.  Different campaigns should have different messages for different people.  Ultimately, if you reach the right people enough times, but the message is wrong, you won’t achieve the results you want to.

In a nutshell, reach is limited by both frequency and your marketing message, so it is imperative you get them spot on.

To discuss how we can help you reach the right people with the right message, call the Ketchup team on 0330 088 9277, or use our contact form here

Oct
30
Digital marketing

A – Z of Marketing: Digital Marketing

October 30, 2014 5:10 pm Published by Comments Off on A – Z of Marketing: Digital Marketing

Digital marketing is essential to all businesses today. Can you imagine if you didn’t have a website or if customers weren’t able to find you on social media? In this day and age, that would make your business virtually non-existent to your customers.

What is digital marketing?

Digital marketing is the promotion of your products and services using electronic media channels. This can include email, online advertising, SMS, social media, and more.

Digital marketing offers a number of benefits to businesses today, not least the fact that it is easy to measure campaign response and success. Whether you run campaigns through your website, email social media, SMS, or apps, you can collect a huge amount of useful information, and not just around the campaigns’ performance, but also about your customers themselves. We mentioned in our earlier A-Z blog on data about the importance of this information and digital marketing is a prime way of collecting it.

Simply put, digital marketing will allow you to get to know your customers and tailor your offers to suit their requirements.

The relevance of digital marketing to growing businesses

As the digital world continues to grow, we as users take in more and more digital information every day. If you take this into consideration, it’s obvious that digital marketing will be the marketing of the future and will only become more complex as it goes on. Taking only one example, the amount of people that prefer to read the news online instead of going out and buying a newspaper has dramatically increased over the past few years and we’re only going to continue that way. We are becoming and online nation.

Now people buy online more than they do on the high street and more and more people are accessing the internet solely on their mobile device. Customers now do all their research into what to buy via online channels. Online is where your customers are and that’s where your business needs to be too.

As a business that wants to grow, you may be interested in knowing that digital marketing is actually a much more cost effective way of advertising than regular marketing methods and it will reach a much broader audience. Each campaign can constantly be tailored to increase its effectiveness as relevant data such as click through rates, registration numbers, etc… become available.

In a nutshell, ignoring the fact that your business needs to be part of the digital world will do it no good. It’s vital to have a digital presence with the amount of people that use laptops, tablets, mobiles, and other digital devices. It’s as important for B2B organisations as it is for B2C companies. Most households have at least three digital devices that are in daily use so there’s no avoiding the fact that your business will be noticed much quicker by having a digital presence than they would without one. Getting the word out to potential customers has never been easier or more effective, so using digital marketing should really be a no-brainer!

To discuss how we can help you to plan and execute the perfect digital marketing campaign, call the Ketchup team on 0330 088 9277 or use the contact form here.

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