Logo Design

A-Z of Marketing: Logo Design

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A logo is a tremendously important part of building a brand that your customers instantly recognise. It can be a symbol of trust and an automatic notification that a product is from a particular company. Logos have the power to evoke emotion, tantalise senses, and trigger memories. If you think of the ‘Coca-Cola’ logo, how do you feel? Can you almost taste the drink? A logo is a representation of what your business, products, and services are all about. Despite your logo being only one part of your brand, it’s perhaps one of the most important parts because it is the visual representation of your company.

If you’re putting off creating a business logo, maybe these benefits of having a logo will change your mind.

  • Encourage faith in your products – You may have the best product the world has ever seen, but if it’s poorly packaged, without a logo or anything else to show that it’s from a quality and trustworthy company, it will be harder to sell. How a product is packaged is extremely important to today’s consumer.
  • Make your company more recognisable – Many of your customers and potential customers will pay more attention to a visual advertisement than one full of text, a picture paints a thousand words as the saying goes. With many of us only having the time to glance at things during the hustle and bustle of the day, it’s important that you create something that can catch the eyes of your audience. A logo that is well known will always get attention.
  • Return on investment – The more people that see your logo, the easier it will become for them to associate it with trust, good products, and reliability. This means that they will take the time to view anything that has your logo on it. Investing in a logo and using it to build a strong brand will encourage customers to engage with your company and purchase your products, if you have the right logo you should gain a healthy return on your investment quite quickly.
  • Attract the right customers – A great designer will consider the colour, visual elements, and typography of your logo. The right kind of logo will attract the right kind of audience and result in more sales. How a logo is designed should be specific to the kind of industry you’re in and catch the eye of the type of customers you want to attract.

It’s a good idea to invest in a professional designer who will get to know your business and your products and then take all of this into consideration when creating a logo that can be used for anything and everything. Something that will accurately reflect your company and get it noticed. Some businesses have attempted to create their own logos using clip art or generic images – this will get you nowhere. If you’re going to use visuals that will last you through the years, they have to be created professionally by someone who knows what they’re doing.

If you want to get off on the right foot when it comes to the building of your brand and the design of your logo, contact the team at Ketchup. We have helped a number of businesses build a successful brand with a recognisable logo. Call us on 0330 088 9277, or complete our online enquiry form.

Brand Design

A – Z of Marketing: Design

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The whole purpose of marketing is to bring in more customers, and therefore increase sales. However, it isn’t just the presence of marketing that will do that, part of a great marketing strategy will include high quality and effective design that will appeal to your customers.

When you create a website, a logo, a newsletter, an advertisement, or anything else, you’re building a brand that people can recognise. The objective being that when a customer sees your brand, they will instantly know that it is a trustworthy and quality product or service. Therefore, if part of your brand and anything associated with your brand looks less than professional, your customers are going to second guess the values of the entire business.

What can good design can do for your business?

What do we mean by good design? Good design should be effective and professional, it should represent your company and appeal to your customers. Good design speaks for itself and will attract many more people than a design which obviously contains no effort or understanding of the organisation’s key customers. The design of your marketing doesn’t just have to catch someone’s attention, it has to keep it.

Any design work created for you should complement your business and the products and services you are selling. It’s important to know what will attract your customers and make them want to find out more about the business and what it does. For example, the colours, text, information, and images on your website should all be well-designed to incorporate what your customers will be drawn to.

A good Graphic Designer will take the time to understand your business and your market and will have the knowledge and experience to incorporate the right elements into an effective design. Every business is battling to be seen amongst the thousands of marketing messages broadcast each day, a visually appealing and well-designed message can really help to get you noticed.

Creating consistent and eye-catching design throughout your entire business, whether through an in-house team or an external agency, will maintain a level of communication between you and your customers. However, in order to get that relationship with your customers, you must first know them well enough to be able to predict how they will respond to certain visuals and designs. Many businesses have customers that will provide feedback or suggestions, so the task of designing with them in mind becomes easier. This will allow you to provide something they’ll actually want. For example, if you have a well-designed website, customers will actually want to voluntarily sign up for your newsletter, buy something from your online store, or watch a video targeted at them. If they find the design of your marketing collateral compelling enough, they may even share with friends and family on social networking sites which could increase the number of users you have.

Many businesses will tell you that great design work is one of the main reason for their marketing success.

If you need help with designing the perfect marketing collateral for your business, whether it’s print or online, contact Ketchup Marketing on 0330 088 9277 for an informal chat today or use the contact form here.

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