Feb
20
Logo Design

A-Z of Marketing: Logo Design

February 20, 2015 9:04 am Published by Comments Off on A-Z of Marketing: Logo Design

A logo is a tremendously important part of building a brand that your customers instantly recognise. It can be a symbol of trust and an automatic notification that a product is from a particular company. Logos have the power to evoke emotion, tantalise senses, and trigger memories. If you think of the ‘Coca-Cola’ logo, how do you feel? Can you almost taste the drink? A logo is a representation of what your business, products, and services are all about. Despite your logo being only one part of your brand, it’s perhaps one of the most important parts because it is the visual representation of your company.

If you’re putting off creating a business logo, maybe these benefits of having a logo will change your mind.

  • Encourage faith in your products – You may have the best product the world has ever seen, but if it’s poorly packaged, without a logo or anything else to show that it’s from a quality and trustworthy company, it will be harder to sell. How a product is packaged is extremely important to today’s consumer.
  • Make your company more recognisable – Many of your customers and potential customers will pay more attention to a visual advertisement than one full of text, a picture paints a thousand words as the saying goes. With many of us only having the time to glance at things during the hustle and bustle of the day, it’s important that you create something that can catch the eyes of your audience. A logo that is well known will always get attention.
  • Return on investment – The more people that see your logo, the easier it will become for them to associate it with trust, good products, and reliability. This means that they will take the time to view anything that has your logo on it. Investing in a logo and using it to build a strong brand will encourage customers to engage with your company and purchase your products, if you have the right logo you should gain a healthy return on your investment quite quickly.
  • Attract the right customers – A great designer will consider the colour, visual elements, and typography of your logo. The right kind of logo will attract the right kind of audience and result in more sales. How a logo is designed should be specific to the kind of industry you’re in and catch the eye of the type of customers you want to attract.

It’s a good idea to invest in a professional designer who will get to know your business and your products and then take all of this into consideration when creating a logo that can be used for anything and everything. Something that will accurately reflect your company and get it noticed. Some businesses have attempted to create their own logos using clip art or generic images – this will get you nowhere. If you’re going to use visuals that will last you through the years, they have to be created professionally by someone who knows what they’re doing.

If you want to get off on the right foot when it comes to the building of your brand and the design of your logo, contact the team at Ketchup. We have helped a number of businesses build a successful brand with a recognisable logo. Call us on 0330 088 9277, or complete our online enquiry form.

Getting bogged down in data
Jun
18

Getting bogged down in data

June 18, 2013 10:00 am Published by Comments Off on Getting bogged down in data

blog-ogilvy

It’s not sexy, management information… data…stats… stuff that needs interrogating to tell you that what you’re doing in your business is either working or not.

We always wished Ogilvy hadn’t uttered the immortal words about only half his advertising working but he didn’t know which half.  We can’t be so blasé these days, we need to make every penny count, give us a return on our investment.

That’s why we build tracking into every single website project we take on. Basically what it does is monitor how visitors find, use and share the information that’s been published online. So, how many people visit your website each day? Are they unique visitors or do they come back regularly? What page do they land on – and what page do they leave from? And what about the emails you send? Do you actually know who reads them?

Don’t get the wrong idea, all of this information can get overwhelming, but without it you’re really only partly guessing about which of your marketing efforts are making a difference to your business performance.

Equally, make sure that you are interpreting the data with some context.

For example if your data report tells you that someone opened your email really soon after you sent it, maybe that just means they were taking a quick look to make sure it wasn’t important before hitting delete to clear their inbox.

And if someone is looking at every page on your website, is it because they love it so much they need to investigate every conceivable corner of your web presence? Or just that they can’t find what they’re looking for?

It’s fair to say there is always a risk that you can misinterpret your web stats. But it can also be harnessed to powerful effect; our tracking software will give the IP address of the visitor – just think, how could you use this information?

Also, we make a point of testing various homepage designs for larger projects – which means that when your site launches. You’re going to be safe in the knowledge that the user will find it easy on the eye as well as easy to buy into (or from, in the case of e-commerce sites).

The moral of this story?  If your website and email marketing constitutes half of your marketing budget (other marketing methods are available!)  make sure you know it’s working for you. That’s not to say that you should apply the same principle to the other half. Want to know how Ketchup can help you?  Call Michelle Ogilvy Jones on 0330 088 9277

"exceeded our expectations"
Mar
15

Top qualities: Great Results, Personable, Good Value

March 15, 2013 9:07 am Published by Comments Off on Top qualities: Great Results, Personable, Good Value

Website design for Westminster Associates

Client testimonial from Westminster Associates:

“Michelle and her team have just dealt with our company (re)brand and website refresh.. and did a professional and contemporary job! They exceeded our expectations and delivered more than what we had asked for, whilst still managing to stick within our budget. The team achieved great results, were innovative with their approach, did what they said they would, when they said they would and listened fully to our needs. They asked the right questions at the right time to draw out information from us and then translated this into great outcomes. Thank you!

To visit the site click here

To see more of our website design work click here.

 

Team GB? No, Team Ketchup
Aug
14

Another gold for the British rowing team

August 14, 2012 5:01 pm Published by Comments Off on Another gold for the British rowing team

olympic-atlantic-row-1-website-design-banner

A huge number of unseasonal icebergs off the Newfoundland coast forced the British rowing team of Andrew ‘Mos’ Morris and Roz Savage to cancel their heroic bid to row across the Atlantic to Britain.  The risks to crew and boat posed by the icebergs were simply unacceptably high.

So plan B swung into action. Raising money to buy a fleet of rowing boats to inspire both able-bodied and disabled young people had always been a golden goal of the OAR project. By rowing up the Bristol Channel and across the country via the inland waterway system, the OAR team managed to arrive in the Thames for the start of the London Olympics, thus achieving their own ‘gold’ and continuing the interest and legacy generated by our valiant Olympians.

Team GB? No, Team Ketchup

Of course, not all members of the team were actually in the boat, but that doesn’t mean they weren’t pulling hard for the project.

At Ketchup we put together our own ‘hands on’ team of specialists to steer the OAR marketing effort, ensuring the project attracted maximum attention and support. At the helm was our figurehead and leading marketing strategist, owner Michelle Jones, backed by a crew of able creatives.

Our OAR campaign was launched with our design of the innovative OAR logo which was then translated into a distinctive brand identity that informed the nature of all consumer-facing and internal communications.

Making a splash on both sides of the pond

Once underway, the campaign had a big effect. We designed, wrote and built a website that gave fans on both sides of the Atlantic the latest news, updates and project information. This website included links that allowed followers to interact with the project and find information on allied subjects – as well as including direct video links to the rowers during the voyage. Its dynamic presentation gave a true feeling of the epic nature and underlying difficulties of the endeavour, and the copy gave a sensation of the momentousness of the event as well conveying the essential facts.

The team were interviewed on TV and radio shows in Canada and Britain and were deluged by twitter and facebook commentary and messages of goodwill.

No, we haven’t got the blisters

The sense of disappointment at having to cancel the first part of the voyage was obliterated once ‘Bojangles’ – the specialist boat designed and built by British ocean rowing expert Mick Dawson – made its way up the Thames to massive applause, and came to rest at Tower Bridge. The gigantic Olympic symbol hanging from its upper bridgework was certainly an inspiring sight. Well, the marketing and creative team from Ketchup weren’t in the boat and hadn’t done anything more strenuous than thinking hard, and judiciously wielding a mac programme or two. But the sense of achievement was noticeable – even in land-locked Melton Mowbray!

 

Those famous 5 rings .. or is it?
Oct
12

Ready to rock and row!

October 12, 2011 1:08 pm Published by Comments Off on Ready to rock and row!

In my (quite extensive) experience, working with charity-based clients can be like herding cats. Or pushing water uphill without a paddle. Nothing could be further from the truth with OAR. To continue the watery metaphor – it was plain sailing.

The training boat

OAR stands for Olympic Atlantic Row, and the idea is that two highly experienced ocean rowers – ex-Royal Marine Mick Dawson and British entrepreneur Andrew Morris – will cross the Atlantic in a rowing boat called ‘Bojangles’. They’ll set out from New York to row west to east (the hard way!), arriving in London in time for the start of the Olympics. It’ll be an inspirational journey designed to demonstrate to young people that anything is possible with determination and the will to succeed.

Stirring stuff. Well, it certainly stirred us into creating an inspiring website.

Our copywriting team – working in sync with the client – painted ‘alone against the mountainous seas of the mighty North Atlantic’ word pictures. The website design department, meanwhile, created a powerful design format and built the site in the time it takes to…ooh…row across Rutland Water.

At the present time, our brand development, advertising and print design services haven’t been called upon by the OAR team. But we’re working closely with the team over the coming months and once ‘Bojangles’ is launched our web team will be implementing web-based GPS tracking and live links so millions can follow the effort, stroke-by-stroke.

We’re excited to be sponsoring and supporting such an epic event!

 

Oct
02

A fixed look at Bentons

October 2, 2011 3:44 pm Published by Comments Off on A fixed look at Bentons

Before all the hard work

One of my mother’s favourite sayings is: “if it isn’t broken, don’t fix it”.  What is it about mothers that makes you want to immediately disregard their finest wisdom as soon as it drops out of their mouths?

Bentons is a case in point. Nothing broken there. Bentons are a very successful Estate Agents based in Melton Mowbray.  It’s a family-owned business that has become the Leicestershire’s fastest growing Estate Agency.

So, nothing to fix then. But, in Ketchup Marketing, our saying is: “Always build on your successes”.

We talked to Bentons about a brand development programme that would make them more appealing to a wider audience. We didn’t want to ‘throw the baby out with the bathwater’ (another one of mother’s) so we were careful to design a brand identity that would attract a new, younger market sector while retaining the traditional client base.

Our consultants and design team worked alongside How Now Marketing to complete a full rebrand; from logo design to print design for office stationery, graphic design for signage and interior décor.

After, Bentons Your Property Experts, Melton office

Another of our clients – Juniper Ash Decorating – redecorated over the weekend to cause minimum disruption to Bentons operation. (A client working over the weekend for us? Nice change!) Then our creative team – including art director, web designer and copywriter – banged brains to produce concepts for future advertising, website design and marketing materials.

Working as an extended team, we fixed it for Bentons. Sorry Mum.

So if you are looking for a new company logo / identity, branded marketing materials, office stationery then give Michelle a call at Ketchup Marketing on 0330 088 9277 or use this contact form.

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