One of my mother’s favourite sayings is: “if it isn’t broken, don’t fix it”. What is it about mothers that makes you want to immediately disregard their finest wisdom as soon as it drops out of their mouths?
Bentons is a case in point. Nothing broken there. Bentons are a very successful Estate Agents based in Melton Mowbray. It’s a family-owned business that has become the Leicestershire’s fastest growing Estate Agency.
So, nothing to fix then. But, in Ketchup Marketing, our saying is: “Always build on your successes”.
We talked to Bentons about a brand development programme that would make them more appealing to a wider audience. We didn’t want to ‘throw the baby out with the bathwater’ (another one of mother’s) so we were careful to design a brand identity that would attract a new, younger market sector while retaining the traditional client base.
Our consultants and design team worked alongside How Now Marketing to complete a full rebrand; from logo design to print design for office stationery, graphic design for signage and interior décor.
Another of our clients – Juniper Ash Decorating – redecorated over the weekend to cause minimum disruption to Bentons operation. (A client working over the weekend for us? Nice change!) Then our creative team – including art director, web designer and copywriter – banged brains to produce concepts for future advertising, website design and marketing materials.
Working as an extended team, we fixed it for Bentons. Sorry Mum.
So if you are looking for a new company logo / identity, branded marketing materials, office stationery then give Michelle a call at Ketchup Marketing on 0330 088 9277 or use this contact form.