Apr
25

Is your website responding to the mobile revolution?

April 25, 2014 11:34 am Published by Comments Off on Is your website responding to the mobile revolution?

We may be a marketing agency but there are some trends and developments that even take us by surprise, and we’re not too proud to admit it. Case in point, in November 2013, whilst analysing our website results, we were shocked to discover that 77% of our traffic came from mobile devices – 77%!

We knew that the use of mobile devices to access websites was increasing among consumers, especially in retail sectors. However, this figure demonstrates that business users are getting in on the action too.

Our website was 5 years old at this point and we were always talking about a brand refresh and a new site. The number of people visiting us from mobile devices made us realise that a whole new website was in order, no more dithering, and we had to say no to some local projects to find the time needed. If we didn’t make our site more responsive for mobile users, a potentially huge chunk of our visitors would be alienated, exactly the opposite of what we wanted to achieve.

We don’t want your website to alienate potential customers either, which is why all websites developed by Ketchup are now mobile friendly as standard – there’s no extra charge.

Beyond our 77% website statistics shocker, the bigger picture figures speak for themselves. Over *1 billion people use their mobile device to access the internet, and a high percentage of them ONLY use their mobile device to access the internet. That’s right, no PC or Laptop access, purely smartphone and tablet surfing. According to Mashable in 2013 17.4% of Global Web Traffic Comes Through Mobile.

This figure is only going to rise and highlights just how important it is to your business and brand that your website, the window to your business, is easy to view, navigate, and interact with, whatever device is being used. If a potential customer accesses your site on the move and finds it slow to download and difficult to use, they will switch off, potentially never to visit again or consider buying the products or services you offer. Examples of mobile responsive websites developed this year include:

www.themelton.co.uk
www.alice-reins.co.uk
www.discrecycling.co.uk
www.allergyresolutions.co.uk

If you are looking for a new website, it absolutely has to be optimised for mobile. Find out how Ketchup can help you, call Michelle Jones on 0330 088 9277 today to discuss your new responsive website or contact us here.

* The International Telecommunication Union, November 2011

Feb
18

Another Case of the Cobbler’s Children

February 18, 2014 11:02 am Published by Comments Off on Another Case of the Cobbler’s Children

If, by now, you haven’t sussed out that here at Ketchup we are passionate about creating effective and worthwhile websites (among all of that other marketing ‘stuff’, you know the strategy and the tactics, the glorious cross-channel execution that results in sharp intakes of breath and fantastic client feedback) well, if that hasn’t quite been on your radar, well, this may not come as a shock to you…

“Sorry Mum! We got so busy doing work for our clients that we kind of forgot to include some of those lovely juicy ingredients in our own activities.”  In our defence, there are only a few of us, and we are rather committed to looking after our clients, so it’s on the cusp of inevitable that we may fall a little behind with nurturing ourselves.  Ssshhh… our own website is five years old… that’s old enough to be brushing its own teeth and riding a bike – possibly without stabilisers.

Despite having trusted advisers (every small business should have one!) to kick us purposefully up the rear-end we sometimes don’t actually have the hours in the day. Small businesses, we feel your pain – because we have first-hand experience of exactly the same thing.

So, we know that the way that people browse websites has changed over the last year or two (yawn… yes you know this too so we won’t bang on about it) but to discover from our webstats that our own visitor traffic peaked at no less than 77% from mobile devices… well, shall we say it rather focused the mind. In fact, over 1 billion people in the world today actually rely on their phones to access the internet. We read that online so it must be true.

Consequently, we have decided to make sure that none of our clients should ever find themselves in this quandary, and responsive website design (i.e. websites that work just as effectively on a mobile device as on “a proper computer” ) is now an integral part of our delivery process: all of our websites come responsive as standard. For no extra cost.

Research conducted by Morgan Stanley shows that mobile web will be bigger than desktop by 2015. If your strategy doesn’t include mobile, it doesn’t include most of your customers.  And that aint good.  And don’t go getting some crazy idea that only young ‘uns use their mobiles for web browsing.  We know an 80 year old, Beverley, who is joined to her iPhone and iPad at the hip.  The one that was replaced a couple of years back.

Want to get responsive?  Give Ketchup Marketing a call on 0330 088 9277 or contact us here.

allergy_resolutions_2_responsive_website_design

The first clients to benefits from our all inclusive responsive package are Allergy Resolutions and The Meeting Venue.

 

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