Jan
28
Keywords for marketing

A-Z of Marketing: Keywords for Marketing

January 28, 2015 9:21 am Published by Comments Off on A-Z of Marketing: Keywords for Marketing

You could have the most amazing website with content that will hook your customers for life but if no-one can find it, it’s completely useless. That’s where keywords come in. Although they are not the be all and end all of Search Engine Optimisation (SEO), keywords are a vital part of increasing visibility. In their most basic form, keywords will enable new and existing customers to find you by increasing the chances of your website ranking highly when someone uses a search engine to look for your type of business. Here are some things you need to know about using keywords.

  • How to choose the right keywords – Choosing the keywords for your website has a big impact on its success. The right keywords will always relate to your business, what it offers, and the things you want your customers to know about your products. Do your research thoroughly to make sure you make the right organic keyword selections and it’s a good idea to work with an SEO agency that can provide you with guidance and supporting services. Try to think about things from your customers point of view, what words and phrases would they use to search for your business?
  • Use long-tail keywords – Long-tail keywords are phrases rather than single words and they are well worth exploring as part of your SEO. If you can imagine searching for something yourself using Google, it’s likely that you’ll type in a few words rather than just one isn’t it? That means that long-tail keywords are more likely to match up to what someone is typing in a search engine. They will generate more traffic and therefore, more revenue. Long tail keywords are also less competitive if you decided to implement Pay Per Click (PPC) advertising.
  • Google Adwords advertisingPPC advertising from Google is a great way of targeting your desired audience. When someone uses Google to search for the products or services that you offer, your PPC Ad will appear at the top and down the right hand side of the presented search results. The great thing about PPC is that you only pay if people click on your advert and if you’ve got your keywords and your targeting right then the right people will click through to your website.
  • Keep it fresh – If you built your website ten years ago and it still looks exactly same, with no fresh content or keywords, you aren’t going to get very far with it. Keep your competitors, company changes, and marketplace developments in mind when reviewing your keywords and key-phrases to ensure that you are still attracting your ideal customers.
  • Try out tools – Using different tools such as Wordtracker or Google’s own keyword planner could give you a better insight into what words and phrases are popular for your type of industry. These tools are free to use and it may just find you suggested keywords that you haven’t thought of.

The world of SEO is constantly changing so it’s important to stay updated on what’s new and what you can be doing to stay ahead of the game. If you’re not informed on how to better your business through the use of keywords, you can bet that your competitors are. With this in mind, it’s always a good idea to get valuable and professional advice from an SEO expert who can share the latest developments with you so you never have to fall behind and find yourself wondering why others are getting all of your business.

For help with your keywords, SEO, and PPC why not speak to the experts. Contact the team at Ketchup to discuss your requirements in more detail on 0330 088 9277, alternatively, complete our online enquiry form.

Jan
23
The advantages of internet marketing

A-Z of marketing: Internet marketing

January 23, 2015 8:15 am Published by Comments Off on A-Z of marketing: Internet marketing

The number of your potential consumers who use the internet on a daily basis to browse websites, research products, and purchase from businesses, is constantly and consistently increasing. Therefore using internet marketing isn’t just a good idea because of the lower costs and advanced data and monitoring options available, it’s essential to business survival now. Although face to face communication will never fail, using the internet to promote your business can allow you to create and sustain relationships that may never have been possible without it.

Internet marketing offers an opportunity to personalise the way that you communicate with your customers and potential customers online, while managing to have a much bigger customer base than traditional promotion and communication methods would allow.

The advantages of internet marketing:

  • It’s easy all round – Customers can find you quickly, search for what they want without having to leave the comfort of their own homes, and they can even purchase something from you at 3am if they wish. Internet marketing will lead your ideal customers to your website, Facebook page, or other social media platforms even more effectively than a board sign would lead someone to a shop. Targeting options will also allow you to target the exact people or companies that would be interested in what you have to offer.
  • Internet marketing is guaranteed to increase your custom – Why? Because you’ll reach a much bigger audience and they’ll tell their friends and family, who will tell their friends and family…you get the idea. Word spreads much faster when you can promote something with the click of a button at any time.
  • Take it out of the country – You no longer have to stick to your home town. Internet marketing allows you to reach potential consumers all over the globe, so if you want to sell your products internationally, it has never been easier.
  • Save your pennies – As mentioned before, the cost of internet marketing is much lower in comparison to traditional marketing. Yes, it may cost something to get a website designed and you can choose to spend money on social media advertising, but these costs are nothing compared to what you would pay for leaflets, banners, local or national magazine adverts etc.
  • Your customers will feel more involved – The magic of internet marketing will let you personalise your offers to your customers. Most people will ignore generic, mass produced newsletters, but if you send a personalised email with offers that will interest that specific person, you’re much more likely to gain sales.
  • It’s easier to monitor – Whether you use email, social media advertising, or banner advertising, you will get access to useful data which can let you know how your campaign is performing. Open rates, impressions, click through rates, and page views are all very telling and can help you to constantly update and improve your online marketing activity.

The internet and its many benefits are ever changing and it’s guaranteed that the majority of your customers use the internet in some form every day.  Whether it’s on a laptop, mobile phone, tablet, smart TV, or any other number of devices, people are surviving on the internet these days. As a business owner, it’s important to take advantage of the opportunities that internet marketing presents to you. Some small businesses are thriving by using social media sites alone, so imagine the improvement in ROI that you’d see if you were to utilise the many online marketing options that are available to your business. The greatest part of using internet marketing is watching the results happen before your eyes and using it as motivation to do more with your business and see it flourish.

For help with internet marketing, whether that’s the development of a strategy or the execution and monitoring of your campaigns, we can help. Contact the Ketchup team today on 0330 088 9277 or complete our online form.

Nov
28
Google+

A-Z of Marketing: Google+

November 28, 2014 9:43 am Published by Comments Off on A-Z of Marketing: Google+

Google+ seems to have been a bit hit or miss in terms of popularity and utilisation by businesses but those that are not using it could be missing out. If you have never explored Google+, it is used in much the same way as Facebook and Twitter but has been designed with business use in mind, in a similar way to LinkedIn.

Google+ is a social network where your business can gain likes, or +1’s as they are called, and people can keep up to date with developments in your business or industry. You may not see that it’s necessary to use it if you already have Facebook or Twitter accounts, it’s just another social media channel to manage, but Google+ is one of the best tools to use when you’re promoting your business and its user base is continuing to grow daily.

Google+ and Google search results

As a business owner, one of your many goals must be to rank highly on Google searches. When you use Google+ as a way of advertising your business, the posts that you share are indexed in Google’s search engine. Therefore, when someone searches for your type of business in your particular area, it’s likely that your posts will show up if they’re relevant.

So, how do you use Google+ to make sure you rank above your competitors?

  • Don’t just think about it – It may sound obvious but the first and most vital part to using Google+ is to create a profile for yourself and a page for your business. Make sure you utilise all that Google+ can offer, rather than just adding it to the To Do list and then forgetting about it.
  • Generate buzz – Just as you would on a Facebook page, your Google+ page needs to be shared. This means asking your existing circle of friends and colleagues to share posts, encourage others to follow, and engage with what’s happening on the page.
  • Post interesting content – One of the key benefits of using Google+ is the fact that the content that you post will be indexed in Google’s search results and will link back to your company. Make sure that you post articles, blogs, and opinions to boost your online presence.
  • Google authorship – Google+ can really help you to position yourself and your employees as thought leaders. Linking any articles you write to your Google+ personal profile will get you in the search results and get the content that you’ve posted noticed.
  • Use what you’ve already built – If you already have Facebook or Twitter accounts, it’s a good idea to use those to tell people that you’re now present on Google+. You may find that some of the people following you use Google+ more often than other social networks.
  • Learn about your audience – Using a different platform can have all kinds of different advantages. The main one is that you can learn about customers and potential customers; what posts they like, what information they value, and what products they’ll buy.
  • Really stand out – When you’re up and running, try using Google+ Hangouts. These are a great way of starting up conversations with your audience and making a name for yourself within your local community.

The most important thing that Google+ can do for you is give you credibility. Without that, you won’t stand a chance of ranking on any kind of search engine, never mind the world’s most used one. It’s a way of showing people that you’re out there; reaching people you would never normally reach through traditional advertising. With 540 million active users, why would you want to miss out? This social network will only become bigger and better over the years, so start building your presence now.

If you would like to add social media channels such as Google+ to your marketing strategy but don’t know where to start, it might be time to speak to the experts. Contact the team at Ketchup Marketing today on 0330 088 9277 or complete our online enquiry form.

Nov
21
Google and SEO

A-Z of marketing: Google

November 21, 2014 8:37 am Published by Comments Off on A-Z of marketing: Google

As a business, it’s important to have an online presence, but if no-one can find your website it won’t be much use to you. That’s where Google comes in. Thanks to the wonderful invention of search engines, we are now able to search for anything our heart desires and Google will find it.

As the biggest search engine in the world, Google constantly changes and improves the way it compiles search results to ensure that it presents us with the most relevant information. Therefore, if you’re a bridal store in Surrey you will want your website to rank on page 1 in search results when someone types in ‘bridal’ and ‘Surrey’. If this isn’t happening, you may be in trouble.

In the UK, Google is used to search for something around six times per second, and the UK only makes up around 5% of daily searches. The number of websites, blog posts, articles, and other information sources and content available on the internet is staggering, and it’s growing daily, so getting ranked highly is crucial for your business.

How does Google find relevant search results?

I’m sure you can imagine the amount of spam that Google has to try and filter in order to present relevant results to users. In order to do that, Google searches for specific things on websites that link to the searched subject. For example, the website may have certain keywords throughout its content that apply to the search. However, due to new changes in Google’s algorithms, there has to be much more on a business’ website than keywords for it to rank highly.

Search Engine Optimisation (SEO) is highly important to the success of business websites, but it’s an ever changing discipline and, unless you are an SEO specialist, it can be hard to keep up. At the moment Google requires websites to have constant fresh content. This could be in the form of a blog that is updated regularly, videos, or other attractions that can keep customers revisiting your site and encourages Google to index your business in relevant search results. The more genuinely relevant and authentic the content, the higher your business will be ranked in search.

When Google recognises that traffic is consistent, content is fresh, and links to other businesses are trustworthy, you’ll notice a gradual increase in your rankings. However, the way Google searches for the most relevant websites is likely to change and because of this, the best way to keep on top of these changes is to hire an agency that has the most up to date information. Google is the most used search engine on the web so using it to get ranked in potential customer’s searches could make all the difference to your business. Social networks and other forms of advertising will only take you so far and then you have no choice but to let giants like Google do the rest.

If you are looking for help with your website, whether it’s a complete redesign, a design refresh, or attracting quality visitors, the team at Ketchup can help. Contact us today on 0330 088 9277 or fill in our online form and we will be in touch to discuss your requirements in more detail.

Sep
05
Competitors

A – Z of Marketing: Competitors

September 5, 2014 7:20 am Published by Comments Off on A – Z of Marketing: Competitors

We continue our A-Z of Marketing blog series by looking at competitors. So often we get caught up in the day to day running of our businesses that we forget that we are not operating in isolation. Monitoring your competitors is key and luckily it’s never been easier, most of the time you can find all of the information that you need online, most of it is probably even on your competitors own websites.

At Ketchup we have a team of stealth experts who have helped many of our clients increase their understanding of their competition and what they are up against. More often than not, this understanding has led to greater success for their business.

So what information should you be looking out for when monitoring your competitors?

  1. New products/services or developments to existing offerings

If your competitors are launching new products and services, or making changes and developments to the products and services that they currently offer, you need to know. Any activity in this area will give you an idea of the direction the company is going in, and if they offer something you don’t and it’s proving popular, there’s no reason you can’t work on offering the same thing. This works particularly well if you can improve on what your competitor is offering, leaving you with the upper hand.

Set up an alert in Google alerts, monitor the news section on your competitor’s websites and, if relevant, keep up to date with local business news, and sign up to their newsletters.

  1. Details of new clients and case studies

Are your competitors getting a high number of new clients? This area of monitoring works particularly well for B2B organisations as they are more likely to announce a new client win or publish a case study about a particular project they have delivered. The number of new clients won will give you a good idea about the levels of success your competitor’s are seeing, any information in news stories or case studies will tell you more about their product/service offerings, implementation methods, USPs, etc…

For businesses with a B2C focus, keep a look out for statistics published online or in your competitor’s annual reports.

  1. Search engine rankings

Every business should have an understanding of the keywords and phrases their customers use to find the products and services they offer. Once you know which keywords and phrases work for your business you can use these to monitor how your competitors are performing, chances are that they are optimising the same keywords and phrases too. If they are above you in search engine results why? Are they using advertising such as AdWords and PPC to get to the top of the pile, is that something you should consider doing too?

You can tell a lot about your competitor’s approach by how they tackle SEO.

  1. Staff changes

Staff changes within companies can tell a much deeper story. Is staff turnover high? Are redundancies being made? Have they just brought on board a new CEO or senior managers? Have your competitors just bagged the latest talent?

Answers to all of these questions can give a real insight about what’s going on internally, whether it’s good or bad, and can help you to see the direction your competitors are heading in.

  1. Marketing campaigns and online activity

Monitoring the marketing activity carried out by your competitors can not only show you where the focus of their business lies, it can give you an idea of the size of their marketing budget. You may also pick up some inspiration for your own marketing campaigns.

The amount of money businesses allocate to marketing is a very telling sign. The marketing budget is often the first to be cut, so if one of your competitors used to spend thousands on marketing their products and services but has recently dropped off the radar or scaled back their marketing, this can be an indication about what’s happening within the business.

If you are not taking the time to monitor what your competitors are doing, not only are you missing out on potentially useful information, but you may fall behind in market share and industry developments. If you are the market leader you may fail to notice when your competitors are creeping up on you or using ideas and initiatives that you’ve previously executed to grow their own business. You might not be watching your competitors, but they will be watching you.

If you would like to discuss how we can help you to understand your competitors and how to monitor them effectively, call Michelle or Kate today on 0330 088 9277 or use the contact form here.

May
01

The Role of PR for SMEs

May 1, 2013 3:37 pm Published by Comments Off on The Role of PR for SMEs

We don’t really do PR here at Ketchup. Or do we?

We do talk a great deal about embracing the whole marketing mix when it comes to promoting your brand – and in this current economic climate, small and medium-sized enterprises need to be aware of the many factors which will either strengthen or threaten their existence in the short, medium and long term. While SMEs need to be concerned with investing in their marketing strategy & shoring up their sales pipeline to ensure a secure and efficient revenue chain, a healthy PR campaign is a valuable addition to the mix.

Many traditional thinkers still believe that public relations deals only within the realm of damage limitation or engaging current clients and a very specific target audience; however with the advent of social media and with the subsequent increased leverage associated with such marketing communications, the correct targeting of a public relations campaign has never been more important. Forward thinking dictates that social media networking is fast becoming the preferred method of marketing for many global businesses.

The benefit that these have for SME’s is that there is usually little if any monetary investment while exposure can be phenomenal. It is therefore essential to gain a direct working knowledge of these sites; from such aspects as how to write a press release to how to actively engage the correct leads. The fundamental concept which needs to be recognised is that social networks are the marketplace of the future. In fact, if employed correctly, such word-of-mouth advertising can have the added benefit of generating more leads simply by increased social interest.

The principal benefit for small businesses is that this is still considered a niche market for many larger corporations. What presents itself here is a genuine opportunity to slide the proverbial “foot in the door” of what is proving to be a truly global marketplace. For guidance on your marketing strategy and how you can integrate social media into your marketing mix, call Michelle on 0330 088 9277

Sep
06

How to ‘kettle’ hundreds of new customers

September 6, 2012 2:52 pm Published by Comments Off on How to ‘kettle’ hundreds of new customers

Having the best product or service. Concentrating on customer service. Offering the most competitive prices. Working every hour and going that extra mile. You might as well not bother…if potential customers can’t find you in the first place.

Well, Ketchup Marketing is here to make sure they can – in fact, we have a way of ‘kettling’ huge numbers of customers, and then releasing them into your custody!

Time to face the facts

People find local businesses – everything from restaurants to plumbers – on the Internet. 73% of Internet searches are for local businesses. To grab those customers, you have to have a selling website (we can help you there).  And it has to feature strongly in search results, preferably high up the first page. This is vital: 82% of local searches produce a contact with a local business and 90% of searches result in a sale. 

So how do you make sure the crowds find your business? Again, we have the answer.

Ketchup put the kettle on

We’ve launched KCK – Ketchup’s Customer Kettling. It’s a monthly local business search package that gets you guaranteed exposure on Local Results – the most successful search method for customers looking for any type of local business. Customers don’t search for your website, 80% of them go to the search engine, and it finds you for them! So, for a single monthly fee, KCK will make sure you have a strong presence wherever customers are trying to find a product or service locally. KCK includes:

Your own page on Google.

Submission on Yahoo and Bing local referral programmes.

Prominent listings on mobile phones, maps, GPS systems and OnStar services.

Yellow Pages and social network portals and guides. 

KCK also means you can show potential customers your full range of brands and services, your certification and awards, testimonials from satisfied customers (Internet word-of-mouth!) and fast links to your main website. Try getting that into a Yellow Pages advert!

Yours for just £97 per month (+ VAT)

If you’re new to a market sector (or the Internet), if your customers look for specific products or services in a geographic area – tooth whitening in Leicestershire, for example – or you simply want to attract a substantial stream of new customers, talk to us about a 3-month KCK package. It’s an entry level service it terms of cost, but it puts you on Google, Yahoo and Bing. In the second month you can even have videos uploaded on multiple sites, including YouTube.

Our service includes free updates, as long as you are a client, monthly Google Places reporting, special offers added to your Google page, ongoing optimisation and the use of up to 10 stock or supplied photographs.

Click here and discover how KCK can prove to be the most cost effective way of rounding up hundreds of new customers.

 

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