Nov
11
Things I Have Learnt

5 weeks at Ketchup: Things I have learnt

November 11, 2015 1:20 pm Published by Comments Off on 5 weeks at Ketchup: Things I have learnt

After spending 5 weeks at Ketchup HQ, I have had the best experiences and learnt so much about the world of Marketing and working with local businesses.  Here are some of the key messages from my time at Ketchup:

Knowledge is Power

It is vital that business owners understand who their target market is and how these clients engage with their business.  Who is your ‘typical’ or most profitable customer? What kind of lifestyle do they lead?  What brands do they buy?  The answers to these kinds of questions will inform the style and tone of the Marketing materials produced for this group and will help make sure your Marketing is appropriate for these people.  Those of you who know Michelle might have seen the Janet and John presentation…

Online – along the right lines?

While no-one can deny the importance of a professional website, not all aspects of online marketing are appropriate for every business.  Business owners tend to view social media as an efficient way to boost their business profile, but certain industries are unlikely to increase their profits by 20% simply by tweeting about their work.  For instance, cranes, labels, mezzanine floors and glue are not the sorts of posts likely to receive a record number of likes.  Babies, food and pets, however, are.  Equally, if you are going to have a Facebook or Twitter account, make sure it remains relevant and up-to-date, as it looks unprofessional if you started in earnest, but have made no effort to continue posting.

Branding: Three time’s a charm

Three really is the magic number in Marketing, with people needing to see a brand three times before remembering it.  With this in mind, businesses need to ensure their Marketing message reaches their target audience enough times.  There are many different ways of doing this, from offline A-boards to websites and online Facebook advertising.  Likewise, being creative is a great way to be memorable, such as using different shapes for your Marketing material.  However, businesses must ensure they have the money to execute a campaign effectively, and should have the 3 touch points goal in mind when budgeting.

For more insights into what I have gained from working at Ketchup, look out for my next blog.

To discuss how Ketchup Marketing can help your business, use the contact form here or visit the website for more information.

Jan
09
Instagram can be used to reach your customers instantly

A-Z of Marketing: Instagram

January 9, 2015 9:15 am Published by Comments Off on A-Z of Marketing: Instagram

Instagram is just one of the many social media platforms available today and it can help boost businesses in many different ways. It focuses on image sharing, posting an image can reach millions and provide a visibility like no other. The Instagram community is growing daily so it’s a good idea to hop on board the Instagram train before your competitors do.

Instagram can be used to reach your customers instantly and give them an idea of how your business is run and what you stand for. Creating this kind of connection with your customers and potential customers is priceless. Take a look at some of the ways you can use Instagram to promote your business:

  • Display your products – The most important thing that you can use Instagram for is to show everyone your products. The benefit of shopping online is that customers can browse through products at their own leisure, and from their own home, and Instagram presents that same opportunity. Show people the variety and uniqueness in what you offer and you’ll gain some loyal subscribers.
  • Give people a visual insight into your business – People always want a quality product but all too often they’re left to rely on recommendations. With Instagram, you can show your followers how your products are made. Take shots during the process of producing your products so that your customers can see the time and effort that goes into it and they can be sure it’s money well spent. Letting people see what goes on behind the scenes can really promote trust.
  • Before and after shots – Your customers will want to know what your products can do. It’s a great idea to take some before and after shots so everyone can see how well your products perform. For example, a shot of a dirty carpet before and shot of the same clean carpet after using a carpet cleaning product.
  • It’s all about exclusivity – Your followers should feel like they have special access to your business. Use Instagram to offer exclusive previews of new products or exclusive discounts and offers on existing products. There has to be a reason for them to want to follow you and your business.
  • Show people how much you love your job – It’s important to share the passion you have for your business with others. If people can see how much faith you have in your products, it will rub off and result in sales. If you are attending an event, or going to research stock, take your followers with you by taking shots of your day.
  • Get silly – If you bump into a celebrity on your travels or even find a funny animal, share it. Your followers will want to be included in everything and it shows them you are a human being, not just a corporate body behind a machine. Being a bit more personal can be great for your business.

Instagram is a great way of showing your followers who you really are and what your products are about. It’s a way of saying everything you need to say without saying a word and creatively keeping your followers entertained so that they eventually become loyal customers.

If you need help with your social media strategy, or your marketing strategy and activity in general, it’s time to talk to the Ketchup team. Contact us today on 0330 088 9277 or complete our online enquiry form.

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