Nov
17
Facebook marketing

A – Z of Marketing: Facebook Marketing

November 17, 2014 9:31 am Published by Comments Off on A – Z of Marketing: Facebook Marketing

Do you have a Facebook business page? If not, you may need one! There are so many benefits to be had from setting up and using a Facebook page that businesses should consider adding Facebook marketing to their overall strategy.

Facebook pages are easy to set up and only cost something if you choose to use the various paid advertising options, and even these are highly customisable so that they can be utilised in a way that fits in with your budget. Gaining page likes and posting targeted information is an ideal way of increasing custom in your area, or further afield, and it’s much less time consuming than many forms of marketing, it’s fantastic for businesses large or small.

Here are some of the main advantages to having a Facebook business page:

  • Facebook has over one billion users! ONE BILLION! That means you have the potential to reach so many more people than you would with any other form of marketing, and you can target your efforts so that you only reach the people that you want to. It is a guarantee that you will find customers that are interested in what you’re offering.
  • It’s a great starting ground. Sure, Facebook will never be enough to keep a business going on its own, but it will mean that you have people watching what you’re doing and possibly telling others about it too, it’s a great way to encourage engagement and content sharing.
  • Facebook leads to email addresses. Make sure you create a mailing list from your Facebook contacts by encouraging them to opt in to receive your newsletters or emails – it’s a great way to start building a highly targeted mailing list of potential customers who are genuinely interested in what you are offering.
  • Facebook doesn’t cost anything. In comparison to other ways of advertising, Facebook is a dream for keeping costs to an absolute minimum, especially if you can design and manage the page yourself.
  • You can expand your reach through advertising. If you want to step up the level of activity and number of page likes, or you want to target as specific demographic with a key message, you can use adverts to get to your target audience. There’s no point in inviting everyone on Facebook to like your page. The aim of a Facebook business page should be to target people that will actually engage with your posts and be interested in your products or services. There are a number of advertising option available and you have a high level of control over what you spend, it is also easy to monitor results and tweak your adverts so that you gain the best results.
  • Facebook will give you valuable information. With a business page, you’ll get insights into how well your posts are doing, weekly page updates, and other statistics that could help you to create more sales by offering what your customers want most.
  • Increase brand recognition. When you create your Facebook page, make sure you have a brand that you want to stick to. People will come to know this brand through Facebook and therefore, they will be able to recognise it outside of Facebook.
  • Facebook will lead to other things. Use your business page to drive traffic to your website or blog.
  • Conquer the mobile world with Facebook. Many small businesses haven’t adapted their websites for people using smart phones. If you have a Facebook page, this is a mobile friendly way for customers to browse through your business’ portfolio on their phones.

These are just some of the benefits of using Facebook Marketing and, as you can see, it can really make a difference to any business. It’s worth taking the time to experiment with the platform and see how it could potentially work for your business.

If you feel that you need additional help with Facebook, you can talk to our team of social media experts on 0330 088 9277, or get in touch by filling out our contact form.

Just who is managing who these days?
Nov
11

Social Media Marketing

November 11, 2013 10:30 am Published by Comments Off on Social Media Marketing

Just Who’s Managing Who These Days?

A few years ago, we used to impart our wisdom to clients along these lines: “If someone gives you a bad review online, don’t feel that you need to react immediately – wait for your loyal customers to jump to your defence first, and then approach the complainant and try and resolve any problem.” Having one of your customers defend you is far more powerful than jumping into your own defensive position straight away, and will be perceived much more positively by third parties. And no-one wants to witness a public argument… or at least that’s how it was a few years ago.

While in some situations that advice is still relevant, the power of the public complaint via Facebook or Twitter now requires businesses to proactively monitor what’s going on – and the manner in which any complaint is handled is also very public.

Many large businesses now have adopted a strategy whereby they have a Twitter and Facebook account for the promotional messages and engaging their audience, running in parallel with a “Customer Services” account where grumpy customers can vent their spleen in a very public fashion by Tweeting to them directly, mentioning their business name or Twitter handle in a Tweet, or writing on their Facebook Wall.

This manner of complaining is becoming increasingly popular among frustrated customers, unhappy with the quality of a product or standard of service. We recently watched with unbridled glee as one of our associates decided to use this very forum to tackle a sofa retailer. After 7 months of chasing them by telephone to sort out a problem with the sofa she’d bought, she snapped and wrote a polite but lengthy wall post on their Facebook page, detailing date by date how they had failed her on a number of occasions. Within 15 minutes she had a response, and the same morning a refund was paid by the sofa firm, who will remain nameless.

The moral of this story? Using Social Media as a marketing tool is often a critical part of a business’s marketing plan these days, but it’s not just a case of shouting about how great you are, it’s about making sure that you are responding to your clients and customers, while managing any ‘tricky’ conversations in such a way that you are reinforcing your positive brand image – because otherwise you are having a very public argument indeed.

Need help managing your social media? Want to make sure your presence on Twitter and Facebook does your business justice? We can help – just pick up the phone to Ketchup Marketing and ask for Michelle on 0330 088 9277 or email on michelle@ketchup-marketing.co.uk or @ketchuptweets

Jun
10

What price quality?

June 10, 2013 10:00 pm Published by Comments Off on What price quality?

When you’re out networking, as many busy business-owners & directors do week-in, week-out, you build up a great rapport with some of the contacts you make, and this can lead to great introductions and ultimately, convert into paid work.

It’s good practice to tweak your pitch, see what generates a good response, see what seem to hit people’s hot buttons, and then keep on honing it to perfection. Also, it pays to mix it up a bit if you’ve got a particular offer or deal, or if you’re swamped with one kind of project and need to keep your whole team busy by promoting one of your other products or services.

So the other week Michelle ventured out to networking group she’d been going to for a while.  A nice bunch of people, and a lovely venue.  We have, to be fair, been absolutely stacked in the studio with website work, so this time we’d decided in advance to promote more of the strategic marketing side of the business.

All was going well until in passing someone said how much they’d love to work with us, but that they simply couldn’t afford it. Now, alarm bells were set a-ringing by that, not because we didn’t like people to think we might be fractionally more expensive than the next agency, but because after having invested time and effort in promoting our technical expertise and great creative thinking, but because the individual concerned couldn’t see that as a general rule ‘you get what you pay for’.

There is a common misconception in small business that in order to be competitive you need to undercut the competition. No you don’t. You need to differentiate yourselves from it, add value to every stage of every transaction and deliver what you said you would at the time you said you’d deliver it. In so doing, you’re justifying the extra little bit of money you might be charging – because people are buying your expertise.

Let’s put it like this; If you’re booking a flight with a budget airline, the headline price might seem great.  But then you end up getting charged for your hand luggage, charged to book your seat, charged if you check in at the airport, charged for your in-flight meal, charged extra to pay by debit card or credit card when you pay… and actually it adds up to double what you originally thought. Whereas if you booked with a non-budget airline, the ticket price you pay includes all of those extras. The same applies when you’re choosing your agency.

So yes, it’s true that we aren’t the kind of agency that promotes an inexpensive service. There is a perception that perhaps we are more expensive than the next agency. But it’s funny how things transpire… a couple of projects we’d lost based on price earlier this year are now back with us. So perhaps alarm bells needn’t have rung quite so loudly after all.

If you’d like to have a chat with Michelle, and get a quote for marketing strategy, a new website, social media management, email marketing or SEO… then pick up the phone and dial 0330 088 9277.  After she’s gently grilled you (!) to make sure you know what you want, she’ll  meet you to get a clear understanding of your business & she’ll prepare a no obligation quote for you.  And if you go ahead with your project, unless you suddenly ask for something extra, they price you are quoted is the price you’ll pay.

Simple as that!

May
01

The Role of PR for SMEs

May 1, 2013 3:37 pm Published by Comments Off on The Role of PR for SMEs

We don’t really do PR here at Ketchup. Or do we?

We do talk a great deal about embracing the whole marketing mix when it comes to promoting your brand – and in this current economic climate, small and medium-sized enterprises need to be aware of the many factors which will either strengthen or threaten their existence in the short, medium and long term. While SMEs need to be concerned with investing in their marketing strategy & shoring up their sales pipeline to ensure a secure and efficient revenue chain, a healthy PR campaign is a valuable addition to the mix.

Many traditional thinkers still believe that public relations deals only within the realm of damage limitation or engaging current clients and a very specific target audience; however with the advent of social media and with the subsequent increased leverage associated with such marketing communications, the correct targeting of a public relations campaign has never been more important. Forward thinking dictates that social media networking is fast becoming the preferred method of marketing for many global businesses.

The benefit that these have for SME’s is that there is usually little if any monetary investment while exposure can be phenomenal. It is therefore essential to gain a direct working knowledge of these sites; from such aspects as how to write a press release to how to actively engage the correct leads. The fundamental concept which needs to be recognised is that social networks are the marketplace of the future. In fact, if employed correctly, such word-of-mouth advertising can have the added benefit of generating more leads simply by increased social interest.

The principal benefit for small businesses is that this is still considered a niche market for many larger corporations. What presents itself here is a genuine opportunity to slide the proverbial “foot in the door” of what is proving to be a truly global marketplace. For guidance on your marketing strategy and how you can integrate social media into your marketing mix, call Michelle on 0330 088 9277

Sep
06

How to ‘kettle’ hundreds of new customers

September 6, 2012 2:52 pm Published by Comments Off on How to ‘kettle’ hundreds of new customers

Having the best product or service. Concentrating on customer service. Offering the most competitive prices. Working every hour and going that extra mile. You might as well not bother…if potential customers can’t find you in the first place.

Well, Ketchup Marketing is here to make sure they can – in fact, we have a way of ‘kettling’ huge numbers of customers, and then releasing them into your custody!

Time to face the facts

People find local businesses – everything from restaurants to plumbers – on the Internet. 73% of Internet searches are for local businesses. To grab those customers, you have to have a selling website (we can help you there).  And it has to feature strongly in search results, preferably high up the first page. This is vital: 82% of local searches produce a contact with a local business and 90% of searches result in a sale. 

So how do you make sure the crowds find your business? Again, we have the answer.

Ketchup put the kettle on

We’ve launched KCK – Ketchup’s Customer Kettling. It’s a monthly local business search package that gets you guaranteed exposure on Local Results – the most successful search method for customers looking for any type of local business. Customers don’t search for your website, 80% of them go to the search engine, and it finds you for them! So, for a single monthly fee, KCK will make sure you have a strong presence wherever customers are trying to find a product or service locally. KCK includes:

Your own page on Google.

Submission on Yahoo and Bing local referral programmes.

Prominent listings on mobile phones, maps, GPS systems and OnStar services.

Yellow Pages and social network portals and guides. 

KCK also means you can show potential customers your full range of brands and services, your certification and awards, testimonials from satisfied customers (Internet word-of-mouth!) and fast links to your main website. Try getting that into a Yellow Pages advert!

Yours for just £97 per month (+ VAT)

If you’re new to a market sector (or the Internet), if your customers look for specific products or services in a geographic area – tooth whitening in Leicestershire, for example – or you simply want to attract a substantial stream of new customers, talk to us about a 3-month KCK package. It’s an entry level service it terms of cost, but it puts you on Google, Yahoo and Bing. In the second month you can even have videos uploaded on multiple sites, including YouTube.

Our service includes free updates, as long as you are a client, monthly Google Places reporting, special offers added to your Google page, ongoing optimisation and the use of up to 10 stock or supplied photographs.

Click here and discover how KCK can prove to be the most cost effective way of rounding up hundreds of new customers.

 

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