Using social media to market your business

How marketing uses social media

November 23, 2017 9:12 am Published by Comments Off on How marketing uses social media

Social media can help get the word out about your business. But, more than that, it provides you with an opportunity to start a conversation with your target audience and build long-lasting relationships.

Get your social media marketing strategy right and you can truly engage with current and future customers and turn that engagement into sales, growing your business.

More than four in five businesses are using platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest but not all do so effectively.

You’ll need to decide which social media ‘channels’ are most suitable for your business and you’ll need to make time for it and plan ahead.

You’ll need to adopt the right tone and speak with one voice in keeping with your branding and image. Always be consistent in your message across platforms.

Here are five more reasons why social media marketing could be right for your business:-

  1. Your fans, followers and connections are the people most likely to tell their friends and associates about you. They can be your sales force and bring you new customers.

  2. Social media is very popular with all ages and demographics so will touch nearly every customer you come into contact with.

  3. Social media adverts are a low-cost way to promote your content, new products and special offers and get your voice heard amid the din.

  4. Social media encourages a two-way dialogue so learn to listen, you’ll find out more about your audience and their interests and can gather instant market research. You can be nimble and respond quickly in or out of business hours. It can be a great demonstration of the level of customer service they can expect from you.

  5. Social media users are active and most will have smartphones so will see your posts many more times than they will actually visit your business. Your social media sites can also become the go-to place for customers who want to learn more about you and search engines may also take them to your business. Sharing any email marketing you do on social media is another way to extend your reach.

So which social media networks would work best for my business?

  • There are few small businesses that couldn’t benefit from having a Facebook page so it’s as good a place as any to start. In fact, some start-ups and small businesses use a business page on Facebook as a kind of unofficial website. It’s easy to use and update and gets you connected.

  • LinkedIn tends to work best for professionals and business owners seeking to build a network and collaborate.

  • Pinterest is a great way to showcase your company’s products and services and drive traffic to your website.

  • Instagram is great for lifestyle content, showing what goes on behind the scenes and building a visual story of your business.

  • Snapchat is a good vehicle to reach a newer, younger audience such as the millennial generation..

  • And Twitter is great for sending out messages and links to blogs and web pages and for becoming a member of a wider community.

To build a social media platform that your customers will enjoy you’ll need good visuals – pictures or video – and an ability to rein in the words as little and often works best. Posts should seek to inform, entertain and inspire. If you want a longer form write a blog instead.

Calls to action are fine, but direct sales pitches should be used sparingly or you’ll risk switching people off. You want people to ‘buy in’ to your brand and interact as that’s the way to build a fruitful, long-term relationship.

Getting it right requires careful thought and commitment so if you need help or don’t have the time (or both), ask the team at Ketchup.  Contact us here or socially we are here and here ..


A-Z of Marketing: Pinterest

May 7, 2015 8:16 am Published by Comments Off on A-Z of Marketing: Pinterest

In the last few years, Pinterest grown more and more popular, to the point where it is predicted to overtake more traditional channels such as Facebook and Twitter. With over 10 million users, it is home to a bigger audience than traditional advertising could ever reach for any business. With Facebook being number one, Pinterest is the second highest social media site for referring traffic to business websites, so if you haven’t already got an account, you may want to head over and sign up ASAP. Now that you know how powerful Pinterest can be in establishing your business and loyal clientele take a look at these tips on how to get started in the right way.

  1. Set up your account properly – When you intend to use your account for business, make sure it is in the name of your business. This means that every time you pin something, your business name is seen. The Pinterest Business Centre is a great tool to use when you’re getting started because it will equip you with the basic knowledge you need for a business account.
  2. Share your pins – By now you probably have at least one account with a social media site, whether it is Facebook, Twitter, LinkedIn, or any other. Pinterest allows you to share what you’ve pinned on other social media accounts so you can easily get your existing followers to follow you on Pinterest and see the types of things you’re pinning.
  3. Carry out market research – Pinning is a great way of showing people all of your interests and ideas at once. By using Pinterest to narrow down the type of customer that your business will attract you can also research what that customer is pinning and keep their ideas in mind so you can apply them to your business marketing.
  4. Keep your own material – As a business owner, a lot of your pins will be original rather than taken from somewhere else and many will want to re-pin them. When you post content that is original, make sure you watermark it with your logo or website address so it cannot be stolen and when it is re-pinned, you get more advertisement.
  5. Get involved – The best way of getting the most out of Pinterest is to get involved. Pin across a variety of different boards, follow people that are like-minded, and make sure to interact by commenting on and liking pins. Like other social networks, you can also use @ to tag users and # to highlight keywords so people can see what you’re doing more clearly.
  6. Keep it interesting – Remember, the name is P(interest). Around 80% of all pins are re-pins so you must remember to pin things that you think others will want to re-pin. Find quality images, don’t over complicate things, be creative, and show the world what you and your business are capable of doing.

Pinterest is a fantastic way of communicating with the people that are admirers of what you do, potential customers, existing customers and life-long customers. It’s a network full of ideas and creativity that your business can benefit from daily.

If you are looking for a team of marketing experts that can get your business noticed online, contact the Ketchup team today on 0330 088 9277, alternatively, complete our online enquiry form.

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