Apr
13

Are you thinking FAQ it?

April 13, 2014 6:55 pm Published by Comments Off on Are you thinking FAQ it?

There has been a lot of debate over the years about the pros and cons of FAQ (Frequently Asked Questions) section on websites. Typically, an FAQ page will list a selection of questions the owner of the website presumes the reader of the website might wish to ask, and provides them with an answer.

This philosophy or approach to the use of FAQ pages has been at the nub of the debate – if you’ve created a website, but you think people may have questions about the content, surely you should find a way of addressing those questions within the content of the website rather than creating a whole separate area for users to check?

We have historically taken a fairly pragmatic approach to this dilemma. In our experience, clients have great success when they incorporate useful FAQ sections to their websites. So what makes an FAQ section useful? Well…

Number one, the questions featured must be real! They need to reflect the genuine queries your customers have. If you spot the same question rearing its head over and over, then this suggests you need to make this snippet of information very clear in the main messaging area of your website.

Secondly, by virtue of the fact that we are talking about typed questions and answers, we need to make sure that the FAQ page isn’t too text heavy, and includes plenty of air to break up all of those words! So clear typography, on a plain background is a must. And don’t forget about visuals – you can often explain a difficult concept far more easily in a picture than in a lengthy piece of copy – no matter how well – crafted it might be.

Lots of questions due to the technical nature of a website should be clearly categorised to help the user navigate the information. No-one likes their brain to feel saturated with information that they weren’t actually looking for, no Siree.

One thing that is a particularly handy by-product of FAQ pages (and strategically this must be considered when you’re deciding whether or not to incorporate one into your website) is that they are really excellent for optimising your website for search engines – so do include key phrases and keywords to take advantage of the improvement in visibility of your website.

The debate over ‘to FAQ’ or ‘not to FAQ’ will undoubtedly continue – if you’re unsure and would like our professional opinion, then give Ketchup a call on 0330 088 9277.

Any questions?

May
03

Open for Caravans!

May 3, 2013 2:42 pm Published by Comments Off on Open for Caravans!

 

Back in February I met John and Lynn who whilst local to our Melton Mowbray office had purchased a caravan and camping site in Cornwall, and were looking for our help with designing a website.  Over coffee and cake we devised a sitemap and I sold the prospect of weekly blogging and social media to Lynn, John (renamed the silent one), just sat and look at me a little bewildered and often mentioned budget!

So whilst the sale of the business went through and prior to moving “down south” we designed and launched The Meadows website.

Open for Caravans

Open for Caravans

We have had weekly updates and photos of the refurbishment of The Meadows, from the discovery of old cars, vintage farm machinery, and caravans hidden in thick overgrowth, the tales of “odd” workmen and of course the arrival of Camp Dog Harvey (Head of Security) and his new work boots!  Lots of the treasures discovered have been ‘upcycled’ and appear around the site for customers to enjoy. In addition, you will have often seen us mentioning Camp Dog Harvey in our tweets and The Meadows has appeared on our blog.

12 weeks on, and many man hours later (and budget … John, see we are a “bargain in comparison to new electrics) The Meadows opens for business TODAY.  The camp site, now benefits from hard standing grass pitches, and the shower block refurbishment is fantastic. New electrical hook up points next to the stream have been installed and a shop will open on site this weekend ready for Martin Doreys arrival, and of course lovely new signage to welcome guests. There is also a fab new decked area for guests to enjoy and in the evenings the old log burner will be lit, with a kettle for customers to fill up.

As for the website, well it’s attracting over 1300 visitors a week and on average there are 7 bookings a day – what a great start to The Meadows first season in Cornwall.

Team Red and Head of Office Security – Tommy Ketchup will be visiting in June, can’t wait to see it for real and for one of Johns breakfast baps (how much?).

Enjoy your first weekend from all at Ketchup HQ.

Yes it's that time of year again...
Apr
26

Spring Cleaning Season

April 26, 2013 2:56 pm Published by Comments Off on Spring Cleaning Season

blog-spring

Yes, it’s that time of year again, the sun’s come out (finally) and shown us the cobweb that was sitting unnoticed high-up in the design studio, and that shiny, sticky bit of wall behind the spray mount cabinet where the propelled glue has managed to creep around the guard and land on the paintwork.

Tommy

Mr Tommy Ketchup

So, at Ketchup HQ we got busy yesterday morning. Not with client work (although we probably should have done) but instead with our environment.  We moved the desks and vacuumed underneath and behind them, washed the cushion covers on the sofas and even Tommy Ketchup’s bed got the once over.  He doesn’t like it as much now since it doesn’t smell of him anymore.

It makes you feel good to have a bit of a once-over.  It re-confirms your faith in what you’re doing, renews and revitalises you.  And yes, perhaps you saw it coming, but it’s worth doing that once in a while for your website, too.  A bit of a ‘website MOT’ can work wonders for your marketing and taking the time to invest in that can pay dividends.

A bit of an update, a cheeky tweak to a page that could be converting better, a slight reformatting of contact forms, adding your Twitter or Facebook feeds… all of these things can have the effect of making your site easier to find in Google, more user-friendly and more sticky – that is, makes your visitor stay on the site a bit longer, read just a bit more and potentially become a customer.

Think of it as a spring clean of your online presence.  And it’s a spring clean that needn’t cost you anything since we offer a free audit of your website as standard.  Sound appealing? Feel the urge to get the digital duster and virtual polish out? Then give Michelle a buzz on 0330 088 9277 and them maybe she’ll get down from up that ladder where she’s cleaning the windows.  Seriously, she’s gone a bit obsessive, please, call her now – if only for the sanity of the rest of the studio!

Ketchup Marketing 

Original Thinking – No Artificial Additives

"Saucy" top tips ..
Mar
20

Ketchup’s top tips for your website – part 1

March 20, 2013 9:22 am Published by Comments Off on Ketchup’s top tips for your website – part 1

If you’re paying for a website for your business, you need to be sure it’s working for you and that you’ll get a return on your investment.  Here’s a selection of things we think you should seriously consider when you’re planning your webpages.

  1. Make sure your contact details are easy to find.  You might have a beautiful looking website but if no-one knows how to get in touch with you, you may as well have not bothered. And you can use Google Maps too.
  2. The ‘About Us’ page… Do you really need a page that talks about Uncle Bob starting the company in 1876?
  3. Address the reader – use ‘You’ & ‘Your’.
  4. Use testimonials – endorsements from your customers (real, not made up!) speak volumes.
  5. Sell the sizzle, not the sausage.  Don’t just talk about features of what you sell, emphasise the benefits.
  6. Don’t use huge blocks of text – it’ll put the reader off. Use headlines and break up lengthy paragraphs with subheadings. Check for typos!
  7. Demonstrate your expertise in your field.  Oh look. We’re doing that now.
  8. Use real photos. Give them a proper name.  A picture speaks a thousand words.
  9. Inject a bit of urgency with a call to action. “Call us now to find out how you can benefit!”  (You can if you like!)
  10. Make sure you’re updating your site regularly. Blogging is a good way of keeping content fresh.

More tips coming soon… in the meantime you can get in touch with us to find out more michelle@ketchup-marketing.co.uk

Comic sans ...
Jun
24

The website design features that everybody hates

June 24, 2011 12:44 pm Published by Comments Off on The website design features that everybody hates

We love website design at Ketchup.  Creating a stylish new site that can help a firm reach a whole new audience is one of the most rewarding things that you can achieve in working life.  Do you know what’s not rewarding or successful, though?  A website that uses any of these features:
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