There’s something you should know about us. We live by results. Your results. So our entire marketing process – from strategic planning to final execution – is focused on achieving your commercial ambitions.

Yes, yes, we know. Personal chemistry, razor-edge thinking, award-winning work. Even warm and fluffy. We do all of that, too. Because it gains results.

More things you should know about us

  • We’re a complete, outsourced marketing department, with a core team and a wide network of outside specialists.
  • We happily undertake one-off projects. But we achieve even better results (at lower cost) by working as a retained department, on a monthly fee.
  • We have a refreshingly direct, straight-talking, team-centric way of working with clients.
  • We have worked together for a total of over 35 years.



Michelle is our MD and Leading Strategist. Before Ketchup, Michelle was a high-flying Marketing Director and a Senior Project Manager for companies like IBM. So building successful brands in highly competitive sectors is in her DNA.


John is our Technical Director so he’s the technical wizard behind our digital capability. Most importantly, John can explain confoundedly complex technology in an easily understandable way. Rare gift.


Gary is our Creative Director responsible for web and print design excellence. His track record includes working for Huggies, Swinton Insurance, IBM, Matalan, JD Williams and much of the work in our Portfolio.


Kate works closely with Michelle as Marketing Strategist. Dynamic, versatile and enthusiastic, she has wide ranging experience in driving marketing activities from design and creative work through to analytical and research projects. Her passion is seeing our clients grow and flourish through clever marketing strategy and tried and tested solutions. You’ll find her easy to talk to and incredibly motivated.


Katie is our Creative Copywriter whose skills help all our clients boost sales, increase leads, convert customers and engage audiences with the latest techniques in copywriting coupled with her natural linguistic flair. She’ll use principles of persuasion, emotional drivers, human psychology and a little bit of magic to do this. She has also edited several books and will write her own one day. Or perhaps just a short story.


Adam’s our SEO consultant. From keyword and competition research to expert writing and link-building, his mighty knowledge of PPC (coupled with amazing insight into the dark art of SEO) gives all our clients lots of lovely traffic and improved rankings. He also managed Wilko.com in another lifetime so we’re pretty sure he knows what he’s doing…

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It’s all about the results