AN UNBEATABLE MARKETING STRATEGY

Ketchup’s digital marketing services are designed to pave a path to digital success and make every pixel count. Under our skilful direction, your business can enjoy better efficiency and performance thanks to a digital strategy that integrates a mix of SEO, PPC advertising, email campaigns, content marketing and social media marketing.

All of our services are driven by a bespoke strategy that focuses on your data and how we can get you the results you deserve by using metrics and key targets to measure our performance.

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Here’s what you’re missing

A flexible approach

Outsourcing your digital marketing from Ketchup offers the flexibility to adapt your services at any time. We understand that your activity levels may change and your digital marketing strategy needs to reflect this, so feel free to add in or strip back any services to meet your needs with a tailor-made strategy.

Dedicated experts at your fingertips

What sets Ketchup apart from other digital marketing agencies is our people. We’re a mighty bunch of industry specialists in every area of marketing activities. Every idea we have is brought to life by a remarkable team of website developers, designers, copywriters, search engine specialists and digital marketing consultants to ensure your content has expert direction at every stage.

Increase organic search traffic 

As an expert digital marketing consultancy, we’ll create a consistent stream of high-quality content, scheduled and distributed strategically across your networks, to keep you in the good books with search engines. You’ll find your ranking is raised and your content is more easily discoverable in your potential customers’ searches. The more customers that discover it and click through to your website, the higher your organic traffic rate will be.

Driven sales and successful conversions

Your bespoke digital marketing strategy incorporates comprehensive content marketing campaigns that reach wider audiences and create a sales funnel that tempts them over to your website. We manage the entire customer journey from the initial discovery to the completed sale, ensuring they have a thrilling experience [that keeps them coming back for more].

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Data-driven digital marketing that optimises the user journey

As one of the most competitive sectors, data consultancy is driven by valuable results. Dufrain needs a digital marketing strategy that reflects this, and that’s why everything we implement adopts the same data-driven approach with a strong focus on improving the customer journey from the initial point of contact, through to customer retention.

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Take your pick of our  spectacular  services

Social media marketing

Our social media marketing takes the guesswork out of audience targeting and post optimisation by carefully outlining how each of your campaigns will be rolled out across the web, in line with your wider marketing activities.

With a Ketchup digital marketing consultant expertly directing your strategy, you’ll find a wealth of original creative content ideas, premium software to create professional bespoke designs across all of your media and analytics tools to help us optimise the performance of each post and advert.

SEO

Your internet marketing services should be powered by search engine optimisation to ensure your website reaches your target audience and delivers the right message.

As a specialist digital marketing agency, our SEO team audits your competitors’ keyword ranking and monitors your online activities to outline which keywords and search terms are getting your business noticed so that our nifty content and copywriting teams can weave them throughout your website and social media content.

Content marketing

We’re here to build brand loyalty and a devoted customer base with striking content marketing. Our creative content teams research your industry and market to track down valuable opportunities to promote your business.

As a digital agency driven by innovative practices, we’re always focusing on an adaptive approach to content strategy, so that we can tailor it to meet your ever-changing business needs. In keeping with your long-term business goals, our content marketing is designed to drive traffic to your landing pages, create sales leads and expand your customer base through increased brand awareness and generating social momentum.

Email marketing

Email marketing is an essential pillar of any digital marketing strategy. We keep your email content relevant, timely and engaging tailored to your target audience to build your brand and your customer relationships. 

Our [saucy] formula for email marketing success combines crisp, compelling content with striking designs and a healthy sprinkling of calls to action to deliver your customers premium quality, directly to their inbox.

PPC

Search, Display and Shopping ads all have the power to catapult your brand to the top of the search engine listings. All it takes is careful research to find the keywords that gain momentum and tactical bidding. Simple.

With our PPC-focused digital marketing services, we’ll not only capture the attention of prospective customers but also make sure the ones that got away find their way back by targeting them with relevant offers.

Our vision for you

Improved brand awareness 

What do you get when you combine outstanding content management with an impactful PR and outreach strategy? A Ketchup-boosted brand-building strategy! With bespoke branding and tone of voice across all of your digital assets building an unmissable presence within your market, you’ll find your content getting plenty of clicks, likes and shares, enticing an even more engaged audience. Under the careful direction of our PR services, we also make sure every worthy activity is shared with your network and relevant publications to get your name out there and shout about the brilliant things you do. We make sure no one misses a thing.

Optimised digital assets 

When your digital infrastructure performs its best, so can we! Our web development whizzes test and optimise your website to make sure it’s always performing to the highest quality and offers a seamless user experience. With Ketchup as your retained digital marketing agency, you have an SEO specialist at your fingertips to boost your search engine ranking with optimised site architecture. The result is a dazzling website that can be easily indexed by search engines and is sprinkled with a healthy dose of keywords to make you more discoverable to potential customers.

An engaged community 

Our digital services deliver marketing excellence to maximise exposure and engagement by providing your customers with a great experience. We ensure they always have access to the information they need, enjoy an effortless website experience and discover social and email content that inspires them to take action. Our services tackle your digital marketing dilemma from all corners with PPC and SEO services, email and social media marketing to drive the best ROI for your business. Basically, we ensure you get your money’s worth from our stellar marketing campaigns by delivering measurable results, so expect optimised conversion rates and plenty of qualified leads.

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Our approach to  strategy-driven  digital marketing

Here’s exactly how we’ll do it:

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01 Digital deep dive

Knowing how best we can optimise your digital performance begins with a digital marketing consultancy that helps us to understand the things that matter most to your business. This means we take a deep dive into your business goals and challenges, your customers [plus the ones you want to entice] and your industry. We’ll hear it in your own words and conduct our in-depth research to finetune your content for optimal engagement across every online platform.

02 Captivating content

Now that we’ve gathered all of our data, we use this to inform your brand guidelines and develop a distinctive tone of voice for all of your digital content. This means that every piece of content we create for you [from LinkedIn posts to fridge magnets] accurately represents your brand and maintains a consistent relationship with your audience. We then put this planning into action and begin creating content that’s powered by digital insights into post optimisation and follow-up campaigns to encourage the most conversions. We’ll also help you to reignite the interest of previous customers and leads who’ve drifted away with retargeting and remarketing strategies that re-capture their interest and remind them what they’re missing.

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03 Future focus

We keep your progress front of mind because a win for you is an even bigger win for us. So with the valuable insights of our analytics software and seasoned knowledge of our marketing masterminds, we create detailed reports covering all of your KPIs and metrics. These help us to understand how your brand awareness develops over time, as well as mapping out how effectively our activities are building your engagement and generating leads, so we can keep delivering incredible results.