Just a logo.
Get to the heart of who you are.
Your brand is your identity. It’s not just about a cool logo or eye-catching colour scheme. Great branding answers crucial questions – not just about what you do, but why you do it.
Stand out against your competitors and capture your audience’s attention, with a new brand identity from Ketchup.
We work with some incredible brands:
Where creativity meets strategy.
Strong brands create instant recall. They become synonymous with their industry, and with ideas about quality, trust, and value. If your brand is weak, your whole organisation has to work that much harder – for attention, for recognition, for repeat custom. Your brand is what people say about you when you’re not in the room.
Why do you get out of bed in the morning? What do you want to achieve? How will you connect with the people that matter – your customers? Your brand identity should encompass all of this, and help you outline your business goals. So we mean it when we say: if you want to succeed, proper branding isn’t a cost. It’s a requirement.
Brand is what you create how you’re perceived.
Investment in branding is best measured in the long-term.
It can be hard to point to instant ROI on a rebrand. But over time, and with the right brand strategy, you’ll start to see the benefits.
Your personal opinions don’t mean sh*t.
Your brand should be designed objectively, with every decision justified. No going for an orange colour scheme just because it’s your favourite – that’s not smart design.
Ultimately, you’re not in control of your brand.
Sounds scary, but it makes sense if you think about it. Your brand is about external perception – or how your customers feel about you and your products/services.
Branding that gets to the heart of the matter
We’ve created a consistent brand language that is easily distinguished within the architecture industry.
Building a brand for the next generation
We overhauled Cherubs’ brand to help parents discover its revolutionary childcare services.
A brand based on personality and magnetic connection
A vibrant, emotionally-rich brand that encapsulates the organisation.
Services we recommend.
Branding is only one part of the marketing mix. Once you’ve got your brand sorted, you’ll want to get it seen in all the right places. Ketchup services can help:
Learn how to build a brand.
Our branding experts know how to get under the skin of your business. Here’s a little snippet of what they could do for you.
Our clients’ kind words honest opinions.
“Such a pleasure working with Ketchup Marketing. We’ve worked with them on numerous projects including SEO, PPC, branding, and more. They continue to meet our high standards and… support the delivery of our brand, marketing and business strategy.”
Harry Mills
Cherubs Nurseries
Your questions, answered.
Well, yes, you can, but we wouldn’t recommend ‘only’ commissioning a new logo. A business’s logo should be derived from its overall brand, and should work with elements such as its values, its tone of voice, and its ‘why’ propositions, to ensure it forms part of a coherent package that customers can relate to.
The brand workshops we offer are led by our experts, but they always include your organisation’s decision-makers. Everything to do with your brand, from your ‘why’ proposition to how you would like to position your business against competitors, should come from you. So, to answer this question, the information we need becomes apparent as we start working on the brand.
The main difference is that graphic design involves static imagery (logos, pictures and magazine layouts), while digital design incorporates movement (videos, animations, interactive elements) and can also include audio and sound effects.
That might all seem like a lot to think about…
But if you’ve read this far, you’re probably pretty interested in finding out more. Our branding experts can help push your brand identity further, and make it work much harder for you. If that sounds good, contact Ketchup now.