SEO is dead
always evolving.
The days of keyword stuffing and chasing rankings are over. Right now, SEO is about understanding search intent, building authority, and creating content that answers questions – often without a click.
Let’s explore how SEO should work for your brand.
We work with some incredible brands:
What does SEO look like right now?
Search has changed. AI. LLMs. ChatGPT, Gemini, and Claude. Confused? We don’t blame you. At Ketchup, cutting through the jargon is our whole thing. So here’s the deal: AI is now a huge factor when it comes to search and SEO, and there’s no getting around that. Here are some facts about SEO right now:
- Only ~8% of users click on website links when an AI overview is shown.
- Buyers no longer follow the ‘search – click – form fill’ path, with organic traffic down 33.6% year-on-year.
- 46.5% of AI overview citations come from pages raked outside the top 50 in organic search results.
Everything we do in SEO starts with a thorough audit of your online presence, so that we can see exactly what’s working for you, and what can be improved.
Then, we make sure your content is optimised with keywords, meta tags, page speed, mobile accessibility, structured data, and security. We’ll make sure you’re ready for this new age of click-free searching, and ensure your audience knows exactly where to find you. Let’s talk about how SEO can support your growth.
Write for the robots content that feels personal.
The rise of AI SEO doesn’t mean that we should just be publishing content that’s geared towards the algorithms. In the end, AIs can’t buy your products or services!
Creating connections with real people is still the best way to grow your online presence. And happily, the more people you connect with, the better your SEO will do overall.
Revenue and average order value reaching new heights
boost in average basket spend.
Presenting a USP with clarity
increase in organic Google Search CTR.
We can help by:
Personalising search experiences.
Research shows that 59% of consumers feel comfortable when content is tailored specifically for them – think age, interest, or previous search habits.
Helping to match content to search intent.
This approach helps gear your online presence toward the AI algorithms, whilst also acting like an instant word-of-mouth recommendation for your audience. A real win-win.
Calibrating your E-E-A-T scores.
E-E-A-T means experience, expertise, authority, and trustworthiness. The algorithms are looking for this, but so are the real people you want to impress. Our SEO experts can write content that brings your E-E-A-T to the forefront of your digital presence.
Services we recommend.
SEO is vital when you want to be found, but it’s best used alongside our other services so we can monitor them all in-house.
We offer these services, amongst others.
A dash of design, a sprinkle of SEO.
Our services are incredibly flexible, so you can adapt to the ever-changing world.
Our clients’ kind words honest opinions.
“The Ketchup Crew was always responsive, professional and great to work with. We couldn’t be happier with the results and highly recommend them. Thank you for all your amazing support!”
Andrea Castillo
Director of Marketing, RMS
“The Ketchup crew has truly become an extension of our team — always on hand with valuable advice and thoughtful guidance. They genuinely get what we’re trying to achieve at HIT and understand the vital role that training and apprenticeships play in our mission.”
Samantha Thompson
HIT Training
Your questions, answered.
SEO is the art of designing and creating a search engine-friendly website. It’s about making sure your website has the right structure and words in both copy and code, having lots of relevant content and getting other websites to link to yours. All of these factors can help to improve your site’s search engine ranking.
Search engines are continually updating their algorithms which, in turn, affect how they evaluate and rank content. In this fast-changing market, tasking the experts to create SEO-friendly sites is more important than ever before. We always recommend applying SEO best practices across all content, combined with smart development behind the scenes.
On-page SEO involves optimising your website and making changes to the title, meta tags, site structure and content. It’s about making sure your site speed is fast enough to keep up with demand. Off-page SEO involves building backlinks – links that lead back to your site – and using social media to promote links to your site, too.
When it comes to marketing your business, SEO is essential for making sure you are discoverable online. It’s designed to optimise your website to generate more traffic and improve your search ranking, so your website works harder to get you valuable leads.
Engaging with an expert SEO marketing agency like Ketchup ensures that your SEO efforts are as good as they can be. Many businesses try to do their own SEO, usually with very patchy results. SEO is an ongoing process, requiring time and dedication that most businesses can’t afford to spend on it.
An SEO agency offering professional SEO services needs the very best and latest SEO software. Ketchup has access to all of these, plus bespoke tools that our Dev team has devised.
Got a challenge?
Great – let’s talk about it. We’d love to hear from you about what’s holding your business back. Then, we’ll recommend services that can help you overcome these issues. What are you waiting for? Let’s get cracking.