Overview
Industry:
Leisure
Services:
SEO & PPC
Paid social
Performance Max
Email marketing
Web optimisation
GA4 support & reporting
Marketing strategy
Woburn Safari Park already has good brand recognition, but it came to Ketchup to get more from its digital marketing. It needed better SEO, PPC, email, and digital strategy. So, we got stuck in.
We improved visibility, improved customer journeys, and made every marketing pound work harder.
Results have been great. Woburn is getting more traffic, more bookings, and more revenue. Anything’s possible with a bit of Ketchup craft.
Making every penny pull its weight.
Woburn’s organic visibility wasn’t translating into enough traffic or bookings. Paid campaigns were generating results, but there was plenty of room to make them more efficient. Its internal team also needed ongoing support with its SEO, PPC, email and analytics.
We had plenty to get stuck into, and our digital marketing experts love a challenge.
We didn’t just tweak a few campaigns and call it a day. We delivered an integrated digital strategy covering SEO, PPC, email marketing and GA4 support, tackling the issues that were holding performance back and building a stronger foundation for growth.
We also fixed technical SEO issues. That meant optimising landing pages and making sure that content was getting picked up by AI search. We restructured Google Ad campaigns, improved conversion tracking, and redesigned email journeys. All of this was supported by new campaigns, with the overall aim of getting more of the right people to the website, and turning more of them into customers.
Now we get to the good bit. All these efforts have paid off handsomely for Woburn so far.
The website has seen organic visits increase by almost 39%, and organic revenue nearly double. In one month alone, PPC generated £114,561.39 in booking revenue from £2,609.42 in ad spend, delivering a 43.9x ROI.
The main headline has to be a digital marketing ROI of 27.4x. Pretty bloody impressive, if you ask us. By creating a coherent digital platform for Woburn’s brand to reach the right people when they’re ready to book, we made the marketing budget work much harder.
SEO for the future.
We carried out key page rewrites and tackled the technical SEO issues getting in Woburn’s way, from metadata and H1 structure to indexation, crawl issues and internal linking.
Competitor analysis.
We also ran a full competitor gap analysis and rewrote priority commercial pages including Dad’s Day Out, SEND and Education.
UX optimising.
Our copy team streamlined the user journey, making the website copy clearer and helping visitors get where they needed to go with less friction.
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Increase in organic revenue.
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Increase in PPC revenue while reducing ad spend by 52.6%.
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ROI in one month.
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Increase in organic purchases.
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Lower cost per conversion.
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Higher click-through rate.
Our clients’ kind words honest opinions.
“Huge credit to the team at Ketchup Marketing! We’ve been collaborating with them on an integrated SEO and PPC campaigns for Woburn Safari Park, and the results speak for themselves. The team really understands how to optimise spend and drive a fantastic ROI on paid search while keeping our brand strategy completely aligned. Responsive, knowledgeable, and a real pleasure to partner with.”
Abi Crowley
Leisure Marketing Manager at Woburn
