Make it salesy.
Email marketing to hit your goals.
No two emails are the same. Nor should they be. Our email marketing specialists will ask the right questions until we know exactly how and when to speak to your audience – and get results.
We work with some incredible brands:
Nurture, resonate, and convert.
Email marketing campaigns are one of the most effective ways for businesses to stay visible, build trust and nurture potential customers over time. Rather than relying on a single interaction, automated campaigns keep your brand front-of-mind through consistent, relevant communication tailored to where your customer is in their journey.
All this is particularly effective if your sector has longer decision-making processes. Well-executed email marketing helps brands strengthen relationships, prove their expertise, and increase visibility, leads, and conversions in a cost-effective and measurable way.
Let’s explore your email marketing goals today.
Automation equals efficiency.
More returns for less investment.
Brands that are good at email marketing automations generate an average 50% more sales-ready leads, for 33% less investment in lead generation. It’s definitely time you joined them.
Talk to people who are seriously ready.
Email nurture campaigns work. Brands that use proper email marketing automation experience an average 451% increase in qualified leads. Connect with the right people, who are actually interested in what you’re saying.
I feel like I’m always repeating myself…
On average, people have to be told a piece of information six times before it sticks. The same is true in marketing: 80% of leads never convert without consistent follow up. You really don’t want to be doing all that leg-work for each individual, which is why email marketing automations are so important.
Marketing that makes a difference
of its annual fundraising goal achieved within only two months.
From ‘business as usual’ to brilliant strategies
increase in average engagement time per user.
A record-breaking sales campaign
growth in total sales during the promotional period.
Services we recommend.
Your email marketing is important, and it should match the goals of your brand. But before we plan anything out, what would you like to achieve?
We offer these services, amongst others.
It’s a mix of quick wins and a long game.
Ketchup Brand Managers explain the best approaches for creating and executing successful marketing campaigns.
Our clients’ kind words honest opinions.
“The team created a marketing strategy that allows us to focus our resources more effectively, and a website that not only looks great but has consistently outperformed forecasted site visits.”
Dan Wilson
Director, Stamford Stone
“We work with the Ketchup team on a retained basis, and they have been involved in many projects, campaigns and website improvements. From compelling social media adverts to brochures, we love collaborating with the Ketchup team to achieve outstanding results.”
Belvoir Castle
Your questions, answered.
Email marketing encourages people to do business with you. It’s a great tool for communicating business information, but a word of caution: it must build trust with your audience. So be selective about your subject lines and the content inside.
Firstly you need to identify your goals. Are you using email for customer retention, to up-sell, cross-sell? From there, set up your automated emails and nurture campaigns. Then, ensure your messaging persuades subscribers to act in the way you want them to – ie, read a blog/check out a product, etc.
There are many metrics you can use to check the success of an email campaign. It could be an increase in web traffic, sales, or views of a blog. If in doubt, let Ketchup help guide you smoothly through the email marketing journey.
Your email marketing efforts can indeed be reused elsewhere! We tend to connect it to social content – think LinkedIn articles and Instagram reels. This is a great way to gain more visibility and get more leads seeing your content.
Let’s make good things happen.
When you work with Ketchup on your email marketing campaign, you gain access to the very best automation tools. It’s a really smart investment in the future growth of your brand.