Marketing support that makes a real difference.

1 min read

Healthcare Campaign Marketing strategy Copywriting

Overview

Industry:

Health and social care

Services:

Marketing strategy
Copywriting
Paid ads
Email marketing
Design
Social media

Leave things better than you found them.

St Helena Hospice is a palliative and end-of-life-care charity that serves north-east Essex. It came to Ketchup with a goal to raise awareness of its incredible work, and attract more income.

The hospice came aboard as a full-service, retained client, and received the full spectrum of Ketchup expertise – from brand strategy and campaign delivery, to design, copywriting, social media and email marketing.

Strategising, fundraising, and managing partnerships.

St. Helena Hospice came to Ketchup with a goal to raise awareness of its incredible work, and attract more income. The hospice’s specific needs and expectations mean they must attract income from supporters, and at the same time build a reputation as a force for good in the local community.

We designed, delivered and promoted an ‘umbrella campaign’ to unite all fundraising activities over the festive period. We’ve managed their partnerships on multiple levels, distilling all their priorities through the marketing strategy we designed for them.

We devised and created their Let it Glow Christmas campaign, successful email marketing campaigns, and emotive copywriting to drive fundraising. We also incorporated local bus and radio ads – traditional marketing channels to ground the campaign in the community.

With our help, Wills Month 2025 was St Helena’s most successful ever. We also helped St Helena achieve 78% of its annual fundraising goal from regular givers within just two months – an incredible ROI from its marketing budget.

Our paid ads had a hugely positive impact on St Helena’s digital presence. Their Christmas tree recycling campaign saw amazing growth, all of which translated into more donations for the hospice. The matched funding campaign hit its donations target of £65,000.

Campaign creation and delivery.

St Helena Hospice’s Let it Glow Christmas campaign was devised and created by Ketchup. Pulling together the threads of the charity’s Christmas activities, the campaign gave a single point of focus, and aimed to build a brand over the coming years that is instantly recognisable to people in St Helena’s community.

Email marketing.

We created successful email marketing campaigns for St Helena, focused on maximising attendance and revenue at the hospice’s fundraising events. We used audience segmentation and CRM management to ensure that the right messages got to the right people, at the right time.

Copywriting.

The Ketchup copy team produced emotive mailers for St Helena, to help with its fundraising efforts. Focusing attention on real people supported by the charity and their stories, we were able to tap into our audience’s empathy, and encourage them to donate. We wrote web copy, social, leaflets and emails for St Helena, for a wide range of events and activities.