Overview
Industry:
Education
Services:
Brand strategy
Brand identity
Tone of voice,
Brand activation
SEO & PPC
Print design
Paid social.
Growing Cherubs Nurseries.
The Ketchup Crew has been working with Cherubs Nurseries, an East Midlands based early years care provider, since 2023. Trust, clarity, and visibility are big in their sector, so they needed marketing that spoke to both parents and early years professionals.
What started as a project focused on socials has grown significantly. A retainer now triple its original size – with Ketchup supporting new nursery openings as Cherubs grows – is a measure of the trust that’s been built between us.
With new campaigns in the offing and a large branding project being rolled out, we’re excited to see where this relationship takes us next.
A rebrand and strategic partnership built for growth.
As Cherubs Nurseries continued to grow, its brand needed to grow with it. They needed a creative partner that could help shape how the business presented itself across every touchpoint, from attracting new parents and recruiting early years professionals, to launching an entirely new curriculum with clarity and confidence. Cherubs entrusted Ketchup with a full brand evolution designed to better reflect the warmth, ambition and professionalism behind the business.
What began as paid social support quickly evolved into a much broader strategic partnership. Alongside SEO, PPC, hosting and ongoing campaign activity, we led a comprehensive rebrand for Cherubs, refining its visual identity and tone of voice to create something more cohesive, confident and future-facing.
We also developed the branding for Cherubs’ new ‘I Can’ Curriculum, creating a sub-brand designed to engage children while building trust with parents. From campaign creative and digital ads to printed materials and internal assets, we delivered a full suite of branded collateral to support the rollout across every touchpoint.
The result was more than a visual refresh. It was a clearer, more intentional brand experience across the entire business. As the partnership grew, so did Cherubs’ confidence in its marketing, with a retainer now triple its original size and continued support across strategy, digital performance and brand rollout.
From day-to-day marketing activity to long-term brand direction, Ketchup has become an extension of the Cherubs team, helping support nursery growth, strengthen visibility, and create a brand built for the next stage of the business.
Performance-led growth.
Paid social campaigns increased visibility and resonance with parents and supported recruitment of early years professionals. This formed the backbone of a retained, performance-driven strategy.
Creative asset delivery.
Ketchup delivered a rebrand, brand activation, and a wide range of creative outputs to support recruitment, parent communication, and brand consistency aligned to Cherubs’ evolving visual identity.
Strategic partnership.
We supported brand growth and strategy, with a new tone of voice, plus ongoing consultancy alongside SEO, PPC, email marketing, web hosting and more. Our full-service approach has helped Cherubs scale their marketing as they grow.
In measurable numbers:
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People reached with our awareness campaign.
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Clicks delivered at a cost-per-result as low as £0.24.
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Landing page views from our awareness campaign.
0%
Increase in organic users YoY.
0%
Increase in organic conversions.
0%
Increase in engagement time.
Our clients’ kind words honest opinions.
“Such a pleasure working with Ketchup Marketing. We’ve worked with them on numerous projects including SEO, PPC, branding, and more. They continue to meet our high standards and… support the delivery of our brand, marketing and business strategy.”
Harry Mills
Cherubs Nurseries
