Let your customers
know who you really are.
Your brand identity is who you are and what you stand for. Your brand strategy is how you share that with the world. A great brand strategy helps you grow, and Ketchup can help with all of this.
We work with some incredible brands:
It pays to speak to the brand strategy experts.
Your brand might be what people say about you when you’re not in the room, but that doesn’t mean it’s out of your control. A proper brand strategy, created by Ketchup’s brand managers, helps influence the perception of your organisation.
Be clear and consistent about what you stand for, and your customers will show more brand loyalty.
Some things you might not know about branding:
Brand is everything about you.
It’s not just your logo or your colour scheme. It’s how you interact with customers, how you answer the phone, how your website makes users feel. It’s your internal culture, it’s the ‘feel’ of your office space. Everything is part of your brand. So, what’s your strategy to bring all that together?
A good brand strategy is all about the right touchpoints.
Think about where and when people interact with your brand, then prioritise them. These are your brand touchpoints, and you should allocate resources to each of them.
‘Fake it til you make it’ is no substitute for a proper strategy.
Your customers aren’t stupid; they can tell when something feels off. Authenticity is one of the biggest assets to a strong brand, and your brand strategy should centre on being the most ‘you’ you can possibly be.
A brand based on personality and magnetic connection
A vibrant, emotionally-rich brand that encapsulates the organisation.
Building a brand for the next generation
We overhauled Cherubs’ brand to help parents discover its revolutionary childcare services.
Branding that gets to the heart of the home
We helped to transform the look and feel of Keri Barr’s brand. The idea was to make sure the firm’s customers could really get a feel for its values and service offering.
Paint by numbers.
A bespoke strategy, made for you.
Step 1: discover.
We’ll work collaboratively with you to learn all about your brand, getting to grips with its defining qualities, subtle nuances, and everything in between. Everything we do here is collaborative – and we make the process as easy as possible for you, using shared docs and files to keep track of it all.
Step 2: define.
Next, we’ll use everything we’ve learned to write and publish a strategy document for the future of your brand. This enshrines your story so far, your vision for the future, and provides clear next steps for how to be the brand you want to be.
Step 3: deliver.
We’ll get to work embedding your new brand strategy, delivering it point by point. We’ll start activities like refining comms, shaping your visual identity, perfecting your tone of voice, and creating campaigns to get your brand seen by the people you need to connect with.
Strategy integrated with everything else.
Does all that sound good? Great! Here are some other Ketchup services that may also be of interest:
One giant leap…
Designing a new brand is a big step in a new direction. But the right strategy turns nervousness into excitement for what’s next. Here’s a sneak peek of how we do it.
Our clients’ kind words honest opinions.
“Such a pleasure working with Ketchup Marketing. We’ve worked with them on numerous projects including SEO, PPC, branding, and more. They continue to meet our high standards and… support the delivery of our brand, marketing and business strategy.”
Harry Mills
Cherubs Nurseries
“It felt like a true collaboration every step of the way, which made the whole process smooth sailing. Seriously, you smashed it out of the park. Thanks again for all your hard work and creativity. We can’t wait to show off our new look at the event!”
Georgi Gray
Virti
Your questions, answered.
Think of a brand strategy as your organisation’s north star. It defines who you are, what you stand for, and how you show up in a way your audience actually cares about. Without it, you’re guessing. With it, you’re consistent, confident, and unmistakably you.
A brand strategy workshop is usually a full-day event. It’s designed to get to the heart of what makes your organisation unique, and help everyone understand more about it. Your key stakeholders and decision-makers should be there, and we’ll bring our branding and creative experts.
We turn everything we learn into a clear, actionable brand strategy document. It captures your story, vision, values, audiences, and the practical next steps needed to bring your brand to life.
To find out more about Ketchup brand workshops, check out our brand identity page.
Absolutely. In fact, it wouldn’t be a very good brand strategy if it didn’t. Your brand strategy isn’t set in stone. It should grow and evolve with you, and help set you up for future successes, setbacks, or whatever’s next.
If all that sounds complex, don’t worry.
Whatever your brand vision, our highly-qualified team of brand managers and marketing experts can help turn that into a reality.