Overview
Industry:
Manufacturing
Services:
Print design
Copywriting
Marketing strategy
Packaging
Product launch
Starrett had an exciting new product in development. What they didn’t have was everything needed to successfully launch it.
We supported Starrett throughout the development of what would become Truepoint, an innovative laser marking system designed to help plumbers and electricians work faster and more accurately on site.
Working closely with the UK team and the factory in China, we managed every stage of the product’s journey to market.
Marketing with pinpoint precision.
The product needed a name. It needed packaging. It needed supporting collateral, instructions, marketing assets, and a launch strategy. It also needed careful coordination between Starrett UK and the manufacturing team in China, to make sure every detail met the brand’s standards and UK compliance requirements.
Our job was simple: turn a raw concept into a launch-ready product.
The project started with naming. Our copywriters developed a longlist of potential names before refining the options with the client.
Our designers created the packaging from scratch, making sure the product’s purpose, features, and benefits were immediately clear. We also designed the instruction manual, creating a consistent experience at every stage.
We worked directly with the manufacturers in China to ensure every branded element met the Starrett standard.
To support the launch, we created a full suite of marketing assets across both print and digital.
We also organised a professional product video shoot, producing demonstration content that supported the launch campaign and could be accessed via a QR code printed on the packaging.
Finally, we planned and delivered the soft launch at InstallerSHOW, helping introduce Truepoint to the market through exhibition graphics, printed collateral, digital assets and launch communications.
Truepoint launched successfully at InstallerSHOW 2026, generating strong interest from installers and distributors alike.
Every customer touchpoint, from the product name and packaging through to the instruction manual and marketing campaign, worked together to communicate the same message: precision, simplicity and confidence on site.
Following the success of the soft launch, we’re continuing to work with Starrett on the wider rollout of Truepoint.
Naming rights secured.
The final choice of product name, Truepoint, reflects the product’s core benefit while sitting naturally alongside the wider Starrett product range.
The Truepoint name evokes precision and accuracy, things the Starrett brand is known for.
Bridging the Great Wall.
Our brand managers worked directly with China to correct the colour of Starrett logo on the product casing, to keep it on-brand.
They also reviewed warning labels and health and safety information to ensure the product was totally UK-legal.
Full market strategy.
We produced brochures, leaflets, social media content, and web banners, giving Starrett everything it needed to promote the product across every touchpoint. Our explainer video let installers see exactly how the product worked before using it themselves, while the soft launch at InstallerSHOW included live demos of Truepoint in action.
