Full-service marketing for a global brand.

We’ve helped align Starrett’s sales and marketing teams, supported its UK customers, and made sure the brand shows up consistently and confidently across every touchpoint.

Early on, we established a clear internal benchmark for quality. Every piece of work is assessed against a simple question: Starrett is the best; is this piece of work worthy of that? That principle continues to guide everything we create, from campaign planning through to individual assets.

As the relationship has evolved, our work has expanded to include campaign development, B2B email marketing, trade exhibitions, and closer collaboration with Starrett’s UK customers to help drive awareness and sales through their channels.

Starrett is a truly international business. For us, that means we’ve had to work across teams and borders, and manage lots of stakeholders effectively. We work closely with senior leadership, the UK sales team, European marketing, and Starrett’s brand team in Brazil to ensure activity is aligned, realistic and commercially-focused.

By acting as a central point of contact and translating strategic goals into practical marketing actions, we help keep projects moving smoothly, balance local market needs, and meet global brand expectations. 

Starrett doesn’t typically sell direct to end users, which means supporting its wholesalers and resellers is a vital part of its marketing strategy. One service we provided was meeting with four key Irish wholesalers to co-ordinate marketing efforts and to keep everyone on the same page.

Alongside the Starrett sales team, one of our Brand Managers, Ellie, has met directly with UK customers to understand how marketing can better support their businesses.

From these sessions, Ketchup has helped by:

• Reviewing Starrett’s presence on customer websites to ensure content and imagery are consistent and on-brand.
• Creating social media assets for customers to promote Starrett products through their own channels.
• Designing print materials such as flyers and leaflets.
• Providing content for B2B email marketing.

By working as an extension of Starrett’s team, Ketchup has brought greater consistency, focus and momentum to its UK marketing, from social media and B2B email to campaign development and customer support.

The impact is clear across Starrett’s digital channels. LinkedIn impressions increased by 2,131% and engagements by 9,105%, while Instagram reach grew by 261%.

Most importantly, website sessions from organic social increased by 43% year-on-year, showing that increased visibility is translating into action.

The result is a more connected and consistent marketing presence, helping Starrett strengthen its UK market position while supporting its wider sales and customer network.