Catering to the client’s audience

Starrett doesn’t typically sell direct to end users, which means supporting its wholesalers and resellers is a vital part of its marketing strategy. One service we provided was meeting with four key Irish wholesalers to co-ordinate marketing efforts and to keep everyone on the same page. Alongside the Starrett sales team, one of our Brand Managers, Ellie, has met directly with UK customers to understand how marketing can better support their businesses. From these sessions, Ketchup has helped by: Reviewing Starrett’s presence on customer websites to ensure content and imagery are consistent and on-brand. Creating social media assets for customers to promote Starrett products through their own channels. Designing print materials such as flyers and leaflets. Providing content for B2B email marketing. This collaborative approach is ongoing, with plans to build shared campaigns that customers can roll out across their own platforms, strengthening Starrett’s visibility while making it easier for partners to sell with confidence.

Full-service marketing for a global brand.

1 min read

Manufacturing Full service Print design Social media management

Overview

Industry:

Manufacturing

Services:

Print design
Organic social

Starrett is a world-renowned manufacturer of cutting and measuring tools, with a heritage spanning nearly 150 years.

Known globally for precision, durability and quality, the Starrett name is trusted by professionals across multiple industries.

Starrett partnered with Ketchup to support its UK marketing activity, bringing together strategy, creative and delivery to strengthen its market presence and better support both its sales team and extensive customer network. Starrett is now a retained, full-service client, and we act as an extension of its marketing team.

Focused on creating a stronger approach to marketing.

We’ve helped align Starrett’s sales and marketing teams, supported its UK customers, and made sure the brand shows up consistently and confidently across every touchpoint.

Early on, we established a clear internal benchmark for quality. Every piece of work is assessed against a simple question: Starrett is the best; is this piece of work worthy of that? That principle continues to guide everything we create, from campaign planning through to individual assets.

As the relationship has evolved, our work has expanded to include campaign development, B2B email marketing, trade exhibitions, and closer collaboration with Starrett’s UK customers to help drive awareness and sales through their channels.

Starrett is a truly international business. For us, that means we’ve had to work across teams and borders, and manage lots of stakeholders effectively. We work closely with senior leadership, the UK sales team, European marketing, and Starrett’s brand team in Brazil to ensure activity is aligned, realistic and commercially-focused.

By acting as a central point of contact and translating strategic goals into practical marketing actions, we help keep projects moving smoothly, balance local market needs, and meet global brand expectations.

Starrett doesn’t typically sell direct to end users, which means supporting its wholesalers and resellers is a vital part of its marketing strategy. One service we provided was meeting with four key Irish wholesalers to co-ordinate marketing efforts and to keep everyone on the same page.

Alongside the Starrett sales team, one of our Brand Managers, Ellie, has met directly with UK customers to understand how marketing can better support their businesses.

From these sessions, Ketchup has helped by:

Reviewing Starrett’s presence on customer websites to ensure content and imagery are consistent and on-brand.
Creating social media assets for customers to promote Starrett products through their own channels.
Designing print materials such as flyers and leaflets.
Providing content for B2B email marketing.

This collaborative approach is ongoing, with plans to build shared campaigns that customers can roll out across their own platforms, strengthening Starrett’s visibility while making it easier for partners to sell with confidence.

Trade exhibitions are a key part of the Starrett calendar. For Toolfair, Starrett’s presence needed to work harder by attracting attention, showcasing products effectively, and supporting live demonstrations.

We designed an exhibition stand from scratch that reflected Starrett’s bold visual identity while creating space for product demos and one-to-one conversations. We supported the event with pre-show marketing, including digital and printed materials, and helped ensure everything ran smoothly on the day.

The result was a confident, high-impact presence that reinforced Starrett’s reputation for quality and expertise.

Branding and strategy.

Starrett’s holesaws, blades and accessories are the best in the business. Our role has been to make sure the marketing reflects that. We’ve achieved that goal through clear planning, confident messaging and creative that positions Starrett as a cut above the competition.

Social media management.

With both B2B and B2C audiences in mind, we take a focused, intentional approach to Starrett’s digital channels. This includes social media management and B2B email campaigns that support new product launches and keep Starrett’s UK customers engaged.

Event management.

From stand design to pre-event promotion like web banners, social media, emails and leaflets, Ketchup provides end-to-end exhibition support. Toolfair is just one example of how thoughtful design and planning can elevate a brand’s presence and create meaningful engagement with customers.