Make your PPC strategy pay off.
Paid search can transform your business when it’s built on the right foundations.
We create campaigns that target the right audience, optimise every click, and turn traffic into measurable results.
We work with some incredible brands:
Is PPC right for your brand?
PPC can deliver quick, measurable wins — but only when it’s aligned with your wider strategy. Before launching a PPC campaign, we look at:
- Your audience and search behaviour.
- Conversion pathways and landing page performance.
- Budget, margins, and ROI targets.
- Competitor activity and positioning.
The reason? It’s not just about getting clicks, but making connections that lead to conversions.
Boosting conversions with SEO
increase in organic traffic.
Refreshing results from PPC
increase in conversion rate.
We don’t just launch campaigns.
We build, track, and optimise them continuously to maximise return.
Targeted lead generation
We reach the right people at the right time using tightly structured campaigns and audience targeting. Average conversion rates for Google search campaigns sit around 4-8% (for common industry sectors), but rise significantly when intent and targeting are tightly aligned. Branded search can convert at as much as 15% or more.
Conversion-focused campaigns
Every click is designed to lead somewhere. We align ads with landing pages to improve conversion rates. Improving landing page relevance and UX can lift conversion rates by ~22%, with keyword-aligned pages consistently outperforming generic ones.
Remarketing that brings people back
Not everyone converts first time. We re-engage visitors with targeted messaging that keeps your brand front of mind. Remarketing campaigns are 3-4x more effective than standard display campaigns.
Shopping and display campaigns
We create engaging ads that attract attention and convert interest into action. Google shopping ads achieve conversion rates of around 12%, significantly outperforming standard text ads (3-4%), thanks to high purchase intent and product visibility.
Performance tracking & reporting
We track every click, conversion, and interaction, so you always know what is and isn’t working. Brands using multi-touch attribution and proper conversion tracking see 11–15% more accurate ROI measurement, meaning they can make better budget decisions.
Built to improve over time.
Paid search isn’t set-and-forget.
We monitor performance daily and continuously refine campaigns by:
- Testing ad copy and creative
- Adjusting keyword targeting and bids
- Analysing competitor activity
- Improving audience segmentation
We also use platform automation and AI tools where they add value. Every choice is guided by strategy, not just algorithms.
Delve into the data…
PPC is all about the numbers and ROI. But it’s not the only service we offer that’s backed up by hard stats. If you’d like to use PPC as part of a wider digital marketing strategy, maybe you’d like to think about some of these:
We are experts in ROI.
PPC is all about the returns. It’s all about being fast on your feet.
That means faster decision-making, better alignment, and campaigns that evolve as quickly as your business does.
Our clients’ kind words honest opinions.
“Such a pleasure working with Ketchup Marketing. We’ve worked with them on numerous projects including SEO, PPC, branding, and more. They continue to meet our high standards and… support the delivery of our brand, marketing and business strategy.”
Harry Mills
Cherubs Nurseries
Your questions, answered.
Pay per click (PPC) advertising is a form of online advertising meant to drive traffic to your website. When people enter certain keywords into Google or any other search engine, your advert appears in the results. You only pay when your advert is clicked on and the person who has clicked on it is taken to your website or landing page.
PPC gives you immediate visibility — but the real advantage is control.
You can test messaging, target high-intent audiences, and scale what’s working quickly. With the right setup, it becomes one of the most measurable and efficient ways to drive growth.
With PPC ads, you bid for ad placement on a search engine whenever a user performs a search related to your business offering. This means you only pay a fee each time one of your ads is clicked, so your only spend is on targeted visitors to your website.
Engaging with an expert SEO marketing agency like Ketchup ensures that your SEO efforts are as good as they can be. Many businesses try to do their own SEO, usually with very patchy results. SEO is an ongoing process, requiring time and dedication that most businesses can’t afford to spend on it.
An SEO agency offering professional SEO services needs the very best and latest SEO software. Ketchup has access to all of these, plus bespoke tools that our Dev team has devised.
Got a challenge?
Great – let’s talk about it. We’d love to hear from you about what’s holding your business back. Then, we’ll recommend services that can help you overcome these issues. What are you waiting for? Let’s get cracking.