Sustainability

MEET YOUR SUSTAINABLE MARKETING AGENCY

We’re proud to offer our clients effective marketing solutions that don’t cost the earth, including green website hosting. Learn how partnering with Ketchup as your outsourced marketing agency can help you lower your emissions and work with like-minded, climate-conscious professionals.

Ketchup Marketing boasting about sustainability in Nottingham and the UK

Empowering our people to champion sustainability

We all want to play our part to limit our emissions and continue our learning journey. Here are just a few changes the Ketchup Crew have made to build a more sustainable workplace culture.

Sustainability sessions

Sharing our marketing insights isn’t all that we’re passionate about. Every member of the Ketchup Crew attends our monthly virtual sustainability sessions to learn more about sustainable habits they can adopt at home, and our journey as a business. The door is always open for new suggestions and questions [and they’re strongly encouraged].

Ben and Ellie at Nottingham University Networking - Ketchup Marketing

A touch of charity

At Ketchup, we care about our local community, but there are a lot of causes that have a special place in our hearts too. That’s why we hold regular fundraisers and donations throughout the year for a positive local [and beyond] impact. In 2023 alone, the Ketchup Crew:

Raised over £160 for Comic Relief’s Red Nose Day with an [extremely tasty] office bake-a-thon
Challenged ourselves to skip 100 times a day in June for Cancer Research UK – and we raised over £550
During the festive season, we donated Christmas shoe boxes to Samaritan’s Purse and clothes to White Rose Recycled Fashion, which supports the Aegis Trust.

Ketchup offices outside - planting tomatoes

Team upskilling

As we’re navigating the world of sustainability, we encourage our team to attend training and networking events to enhance their knowledge. This involves working closely with institutions that pioneer sustainability, like Nottingham Trent University. As our Sustainability Lead, Emily has completed:

The Nottingham Trent University Sustainability Community Lab, an ERDF-funded Sustainability course for early career professionals within Nottingham
Nottingham Trent University’s Sustainability and Inclusive Leadership course, an ESF-part-funded short course designed to help SME employees manage responsibly in the rapidly emerging green marketplace
A carbon literacy certification with the Carbon Literacy Trust.

GREEN WEBSITE HOSTING

We’ve worked hard to lower our [and our clients’] digital footprints, and that’s why all websites that Ketchup builds and hosts through 20i are powered by 100% renewable energy.

Beyond the creative design, compelling copy and impressive interfaces, with a Ketchup-powered website, you also can enjoy peace of mind knowing that your website passes the Green Web Foundation’s sustainability checks. It’s sustainable website hosting, without compromising on speed and efficiency.

Find out more about 20i website hosting

CONSCIOUS WEBSITE DESIGN & OPTIMISATION

We’re proud to build user-friendly websites and are constantly looking for inspiration to create greener designs. Here are the key areas we tackle to keep the load time and carbon footprint of a Ketchup-designed website low.

Compressed image size, so less energy [and time] is required to load your web pages

We develop websites using coding best practices, so that the amount of script is reduced for faster page load speed

We enable browser caching, to ensure that website data is temporarily stored, reducing the number of requests needed.

Optimising these core web vitals and design elements means your page is also viewed more favourably by search engines, getting you a higher SEO ranking [bonus].

Design & print services

We offer a fully managed print service to bring [dazzling] offline designs to life by liaising closely with our printing partner Code Print from spec to delivery. Code Print offers peace of mind for creating print and promotional merchandise thanks to waste reduction processes and less environmentally damaging practices, including:

Recycled and FSC-accredited paper
Vegetable-based inks to reduce the use of chemicals
Energy efficient printing presses
Sourcing biodegradable and compostable materials where possible, including recyclable pens.

Take a look at our case studies

Our journey so far

We’re all for focusing on the journey and sharing how far we’ve come, whilst looking to the future and our next steps. Here’s how it’s going so far.

01 Our office

Rooftop solar panels for a renewable energy source
Water buts for harvesting rainwater [which our plants love]
LED light bulbs in every room
Automated and holiday mode heating, so we’re not wasting energy when the office closes
Designated general waste, recycling and food waste bins
A zip tap on our water cooler to ensure we only use as much boiling water as we need.

02 Our carpooling policy

Our city centre location makes for an ideal public transport commute for team members who live locally.

For those who have a little further to travel, we have a carpooling policy for team members visiting the office. Oh, and our directors’ company cars are electric, making client visits even kinder to the planet.