Overview
A strong brand based on feeling.
At first glance, it’s just a grid of fridge magnets, but we saw so much more. For this photo gifting startup, we built a brand around memory-keeping, turning digital moments into tangible joy.
The result? A strategy that transformed simple products into keepsakes customers collect, cherish, and return for again and again.
Turning moments into joy.
We knew we needed to highlight the emotional points Memogrid’s products cater to. Then, we linked its USPs to its target customers’ pain points. This meant ensuring the brand benefits were fine-tuned so that they could resonate with the right audience.
Memogrid’s ‘coolest aunt’ brand persona came from the feeling we knew would hit home for their ICPs: warm, friendly, and comforting.
The outcome is a brand that has a positive tone that makes you feel like anything is possible, and a vibe that brings everyone together, like a photo album.
Strategic colour palette.
Putting Memogrid’s brand in the best ‘light’ became literal. We landed on a sunrise aesthetic as their new palette – a beautiful moment that connects us all and conveys depth and harmony. Our warmest memories tend to make us all feel the same way.
Expressive typography.
We chose serif font Orelega One, because it has a warm, approachable and friendly feel, which perfectly compliments the brand’s new warm sunset palette.
Bespoke illustrations.
Our designers created bespoke illustrations for use on Memogrids’ platforms and website. Our aim was for these illustrations to provide a starting brand asset library, giving Memogrids a visual language to keep the brand’s new personality and presence consistent.
Our clients’ kind words honest opinions.
“Thank you so much for everything to you and your entire team, I would not be starting with such a great name and look without you.”
Milan
Owner, MemoGrid
