Memogrid

Building a vibrant emotionally rich brand for the people

Overview

At first glance, it’s just a grid of fridge magnets, but we saw [so much] more. For this photo gifting startup, we built a brand around memory-keeping, turning digital moments into tangible joy.

The result? A strategy that transformed simple products into keepsakes customers collect, cherish, and return for again and again.

MemoGrid Logo
MemoGrid Strategy Colours as part of Design Agency Project

Positioning the brand

We wanted to position this company as the go-to brand for memory-keeping. How did we do it? We went beyond just fridge magnets, making it about turning moments into tangible joy. Now customers aren’t just buying a product, but curating their life’s most cherished memories.

MemoGrid USPs

Uncovering USPs

We knew we needed to highlight the emotional points Memogrid’s products cater to. Then, we bridged their USPs to their target customers’ pain points. This meant ensuring their benefits were fine-tuned so they can resonate with their audience.

MemoGrid Persona Type

Establishing a brand persona

Their ‘coolest aunt’ brand persona came from the feeling we knew would hit home for their ICPs: warm, friendly, and comforting. It has that positive tone that makes you feel like anything is possible – and that’s a vibe that brings everyone together [like a photo grid].

 

MemoGrid Font

Expressive typography

We chose a serif font like Orelega One because it has a warm, approachable and friendly feel. These emotions were exactly what we wanted to help Memogrids convey with their new brand identity – especially alongside the warm sunset palette.

MemoGrid Illustration

Bespoke illustrations

Our designers also created bespoke illustrations for Memogrids to use throughout their active platforms and website. Our aim was for these illustrations to provide a starting brand asset library, giving them a visual to keep their brand’s new personality and presence consistent.

MemoGrid Colours

Strategic colour palette

Putting Memogrid’s brand in the best ‘light’ became literal. We landed on a sunrise aesthetic as their new palette, that [universally beautiful] moment that connects us all. Its colours convey depth and harmony. Our warmest memories tend to make us all feel the same way.

 

MemoGrid social examples - Verti

Thank you so much for everything to you and your entire team, I would not be starting with such a great name and look without you.

Milan

Owner, MemoGrid

 
 
Memogrid Testimonial
MemoGrid - Fridge Magnets - designed by Ketchup Marketing agency

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What's next?

Creativity. Strategy. Commitment. Your work doesn’t reach you until we are happy with what you’ll receive. Why don’t you see for yourself?

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Keri Barr Architects

Keri Barr Architects
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Harban Redwood

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Find out what we can do for your business

Need an eye-catching, website to give you a powerful brand personality? Looking to elevate your social media presence? Whatever you’re looking for, get in touch with Ketchup today. We’re excited to get started.