Overview
Expertise, reflected through branding.
Keri Barr Architects is a Riba Chartered Practice that offers its clients everything from tiny home conversions to large extensions. The architects at Keri Barr love to maximise light and incorporate greenery in their projects, creating beautiful spaces that are enjoyable to spend time in.
Keri Barr asked us for a new logo and brand guidelines. No problem: our creative team is packed with experts who know how to reflect a brand’s focus via compelling visual language. For Keri Barr, that meant sustainability and comfortable living.
Standard branding.
Lighting up their brand identity.
Architecture is a highly-competitive industry. Often, firms don’t really distinguish themselves that well. Keri Barr wanted a brand, complete with a new logo and brand guidelines, that marked it out as totally unique.
The idea was to make sure the firm’s customers could really get a feel for its values and service offering.
Our designers worked closely with them to make sure we had a firm grip on the firm’s identity, and exactly where Keri Barr sits within its sector.
We got to work on a visual language that’s refreshingly bright and calming, and gets across the business’ creative and considerate approach to architecture.
Ketchup has helped to transform the look and feel of Keri Barr’s brand. The result was a visual language that’s refreshingly bright and calming, and gets across the business’ creative and considerate approach to architecture.
Brand guidelines.
When we create brand guidelines, we do it properly. We gave Keri Barr logo variations, a colour palette, fonts, and brand language. Guidelines like this allow a client to use its new brand consistently, and help a team to fully buy into a new brand direction. Because brand is about far more than just a cool logo.
Visual identity.
A key part of Keri Barr Architects’ brand is its focus on eco-friendly and sustainable architecture. By incorporating these concepts into brand components that can be recognised across different formats, we’ve created a consistent brand language that is easily distinguished within the architecture industry.
Original logo design.
A logo isn’t just a shape at the top of a letterhead. It has to reflect a brand’s personality, and give its customers an idea of what to expect. We created something that gives Keri Barr a strong presence, and incorporates three key elements: home, planet and happiness.
