Top technical SEO agency services: What essential techniques do they use?
Did you know, 53% of websites fail a basic technical SEO audit?
Technical SEO [when done right] is both the foundation of a website and the cherry on top. Without it, search engines can’t crawl and index all the content you’ve worked so hard to create. Technical SEO agency ensures that your pages are built and optimised with search engine results pages (SERPs) in mind, leading to better overall performance.
As the name suggests, technical SEO requires technical knowledge, along with an ongoing commitment to monitoring and improving your website. While it’s possible to handle this in house, taking advantage of expert technical SEO agency services will help you to make sure you’ve got the right solutions your business needs to thrive and evolve.
However, if you’re not too familiar with technical SEO [and we suspect that’s the case if you’re on this page], it can be hard to know which agency offers the technical SEO services you need. That’s why we’ve put together this guide. We’ll explain the top technical SEO metrics you [and your agency] should care about, along with a technical SEO checklist so you can get started on your strategy straight away!
Technical SEO services to optimise your website
The last thing you want is to implement optimisations that don’t actually support your website. Understanding key technical SEO metrics [and how to improve them] is essential to making sure your website gets seen online. If you’re looking to outsource to the professionals, these are the technical SEO agency services you should be keeping an eye out for.
On-page and off-page SEO
While on-page SEO makes changes to your website titles, meta tags, schema, content and site structure, off-page SEO focuses more on links from external sources. This includes backlinks from other websites that lead to your site, as well as promotional links on social media.
Site structure and sitemap optimisation
Your site structure should always be designed with your visitors in mind to make sure it supports mobile-friendliness and the user journey. However, it’s just as important for search engines to be able to navigate [or in their case, crawl] your website. Optimising your sitemap and structure will help to make sure all your pages are indexed and ready to show up in the SERPs.
Duplicate content removal
Duplicate content can cause search engines to view your content as unoriginal, which can negatively impact your website ranking. It’s important to review your site for any duplicate content and remove it, as well as monitoring your ongoing content strategy to make sure you don’t [accidentally] create something too samey.
Page load speed optimisation
Nothing turns a [potential] customer away faster than their online shopping experience being halted by a slow-loading or buffering website. Page load speed is one of the most important technical SEO metrics, so it’s important to identify the issues that are slowing things down and fix them. By making sure your website pages load quickly, you can keep visitors engaged and reduce bounce rates.
Monthly reporting
Technical SEO can take more time than you might realise to deliver measurable results. This is why technical SEO agency services include monthly reporting, keeping you in the loop about what they’re doing and how your website is performing. This includes regularly checking technical SEO metrics and creating new strategies to improve them – and making sure your site stays up to date with the latest technical SEO trends.
Your technical SEO checklist
We’ve put together a technical SEO checklist of 10 important tasks you need to be doing to maximise your technical SEO. Keep on top of these [which is no small task] and you’ll be well on your way to ranking for your key search terms!
- Use an SEO-friendly URL structure
- Make sure you’re using HTTPS
- Optimise your site for mobile devices
- Upload an XML sitemap
- Check and optimise site speed
- Find and fix crawl errors
- Find and fix broken links
- Add breadcrumbs
- Add structured data
- Monitor and analyse SEO performance
Ketchup ticks all the [technical SEO agency service] boxes
At Ketchup, we only use white-hat tactics to optimise your site, actioning the latest technical SEO trends and best practices – and nothing less! This means that we never risk your credibility for a quick win, instead focusing on delivering technical SEO services that boost rankings while also improving overall website performance.
As an SEO-specialist agency, we use top-of-the-range tools such as Screaming Frog, in conjunction with Ahrefs or Semrush to conduct backlink analysis. We also use Lighthouse v12 + CrUX data for real-user monitoring. And if that sounds like a load of mumbo-jumbo to you, don’t worry - the only people that need to understand all this stuff are our SEO experts.
You can expect all of the technical SEO services we’ve looked at above, along with a detailed timeline of your changing data across a period of at least six months. We’ll support this with monthly review meetings and reports on how your SEO performance is evolving, and measure everything against relevant KPIs such as core web vitals, crawl budget and indexation rates. With Ketchup, you’ll always know exactly where your website stands.