Just a stand.
Your brand’s focal point.
At trade shows, your stand does more than display your brand. Done well, it creates meaningful interactions and drives measurable results long after the event ends.
Learn how exhibition design could work for your brand.
We work with some incredible brands:
What makes an exhibition stand successful?
Great exhibition design goes beyond aesthetics. A successful stand needs to attract attention, guide visitors through the space, and support meaningful conversations with your team.
That’s why we approach exhibition design strategically – from visual impact and visitor flow to pre-event promotion and post-event follow-up.
Because the best stands deliver results.
Learn how we could support your next event.
Centred around your needs.
We design bespoke solutions.
Each stand we design is tailored for a specific client. We start from a deep understanding of their needs, their space, their audience, and their goals. We take everything we’ve learnt, and then we create not just a stand, but a memorable experience for visitors.
We bring complex software to life.
We’ve used immersive headset demos to bring complex software to life, maximising ROI for our client by adapting the stand design for different events.
We maximise engagement.
We made a durable, high-impact stand to display heavy stone products, helping a manufacturing client maximise engagement and exhibition ROI.
We don’t stop at design.
Each successful stand is designed around our clients’ goals, messaging, and timelines. But we don’t stop at design.
We manage the full exhibition process — from supplier coordination to those details that make the day run smoothly, including:
- Show portals and organiser requirements
- Health & safety documentation
- Electrics, lighting and technical setup
- Logistics, access and parking coordination
It all comes together to make sure everything runs exactly as it should, on the day and beyond.
Event management that really stands out
products sold over the two days of the show.
Carving out maximum ROI
Website consistently outperforming traffic forecasts.
Services we recommend.
A great exhibition stand is just the beginning. To maximise impact, we often combine exhibition design with marketing strategy, digital campaigns and post-event follow-up.
Check out some of our other services below.
How do we measure success?
Exhibition success looks different for every brand, from lead generation to product engagement and brand awareness.
Our clients’ kind words honest opinions.
“Right from the get-go, it was clear you understood the brief and what we wanted to achieve. The designs exceeded our expectations. The stand design is not only eye-catching but also super practical and aligns with our value prop. You knew exactly what needed to be done to utilise the space and make sure we stood out in a crowd.”
Georgi Gray
Virti
Your questions, answered.
Exhibition display design is activity to promote a business or brand’s presence at an event – but much more goes into it than the design alone. When a business attends a trade show, it’s important that its customers know in advance that it will be there, and have some way of interacting with the business digitally, as well as in person. That way, the business can collect data and make the experience valuable beyond the scope of the event itself.
A well-designed exhibition stand is an excellent focal point for a brand’s presence at an event. The stand itself should be a physical manifestation of the brand, with colours, imagery and messaging to match the business’s website and general presence. This allows event visitors to easily identify the business, or learn about it if they’re not already familiar with it.
The Ketchup Crew is full of experts in areas including exhibition marketing, campaigns and strategy, social and email marketing, project management and more. Together, we can help promote a business or brand’s presence at an event in advance, meaning that its customers know it will be there, and those that have yet to discover the brand get a heads-up.
This is vital to promote brand recognition and authority, and can help make not only the event a success, but also the follow-up activity that follows.
An exhibition marketing strategy should include pre-event promotion via web, social media and email. It should be segmented by audience, to ensure that the right people receive important messages at the right times. This messaging should be consistent, to cement the knowledge that a specific brand will be in attendance at an event.
Another key component of event marketing is data collection. Tactics such as QR codes, email sign-up initiatives and even product receipts delivered via email can have a huge impact on the size of a business’s data pool. Using these tactics effectively should be a key component of an event marketing strategy.
The earlier the better! The lead-in time will vary for the type of event, business and goals, but this should be part of the event marketing strategy. Ketchup can help create a pre-event calendar, so that all of the planning takes place smoothly.
Yes! We specialise in bespoke stand design for exhibitions, events and trade shows. Check out our case studies here.
That might all seem like a lot to think about…
But if you’ve read this far, you’re probably pretty interested in finding out more. Our exhibition experts can help push your stand design further, and make it work much harder for you. If that sounds good, contact Ketchup now.