Dufrain

DESIGNING A BESPOKE MARKETING MIX WITH  REMARKABLE  RESULTS

Overview

Dufrain is a leading data management services provider and data analytics consultancy, enabling many of the world’s leading brands to optimise their data and gain deeper insights to fuel their business decisions.

As Dufrain’s fully outsourced marketing agency, we provide fully-integrated marketing solutions that lead the way to incredible results. We adopt an SEO-first approach that supercharges conversions.

Dufrain website development retained marketing and SEO

A  COMPREHENSIVE  MARKETING STRATEGY

We’ve completely overhauled Dufrain’s marketing strategy to streamline its communications and make them more timely, targeted and results-driven. Our expert strategists have worked closely with the wider Dufrain team to devise and implement its marketing activities.

Data consultancy is an incredibly competitive sector, driven by the value of its results. Dufrain  needed a strategy that reflects this, which is why everything we implement adopts the same data-driven approach with a strong focus on improving the customer journey from the initial point of contact, through to customer retention.

Razor-sharp SEO services 

Our dedicated search team adopted an SEO-first approach, vastly improving Dufrain’s organic search rankings and website optimisation. We achieved an increase in organic traffic quality of 125.38%, a 179.81% increase in new website users, and a 34.42% increase in engagements on the site.

When we began working with Dufrain, their website wasn’t ranking at all. But after three years of dedicated Ketchup SEO expertise, the Dufrain website gets seen more often, by more relevant people. Our most recent report showed a 173.01% increase in impressions versus the same time last year. Now, Dufrain is showing up in all the right places.

THE RESULTS SPEAK FOR THEMSELVES

SEO Results

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SEO results

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Increase in website visitors

SEO Results

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Increase in organic leads

SEO Results

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Increase in referring domains

SEO Results

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SEO Results

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Increase in keywords position (1-3)
Dufrain social visual
Dufrain email marketing and campaigns

In-house campaign management

From campaign planning to designing digital assets, writing copy and updating the website, Ketchup’s outstanding in-house team takes the lead on all aspects of Dufrain’s marketing activities. Beyond managing their social media and website, we also regularly implement Pay-Per-Click (PPC) and LinkedIn ad campaigns to showcase the brilliant new offerings and solutions that Dufrain develops.

mobile responsive development

Dynamic, performance-driven website development

Building on the new logo from our friends at Big Helping, we developed a dynamic website to support Dufrain’s brand refresh. This site is engineered for performance, being fully SEO-ready to ensure maximum visibility and built on a scalable framework geared for future growth. It features a completely mobile-responsive design and is powered by an intuitive, editable CMS, allowing the Dufrain team to easily manage and update content.

Dufrain website visual UX navigation

Fully responsive with intuitive navigation

The new website boasts a highly efficient structure and layout designed for intuitive user journeys. We carefully crafted the navigation to logically showcase Dufrain’s wide range of sophisticated services without complexity, ensuring the customer journey remains clear and unaffected. This seamless experience, combined with a strong, modern look and feel, directly reflects Dufrain’s technical excellence as data pioneers.

Dufrain website development retained marketing and SEO

I’m extremely pleased with the results that they are generating.

Dufrain’s whole marketing function has been outsourced to Ketchup since late 2020. The Ketchup team fully manages our marketing strategy and digital content, as well as working closely with our PR agency. This ensures highly-effective communications are delivered at the right time via the right platforms to reach our target audiences. I’m extremely pleased with the results that they are generating.

Joseph George

CEO at Dufrain

 
 
Dufrain logo

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