Blend in.
Amplify your voice.
If your brand needs public relations and media support, look no further. We love to shout about the incredible things our clients achieve, and make the right people take notice. From traditional methods to digital PR, we’ve got you covered. Let’s get your voice heard.
We work with some incredible brands:
PR and outreach can take your brand to new heights.
Positive media coverage can increase credibility and brand recognition overnight. From trade magazines to national – or even international – news outlets, the right story, in the right place, can have hugely positive effects.
From copywriting to full co-operation
increase in key event completion rates
Helping a local hospice to glow
Creating campaigns that make a real difference.
The profile boost your brand needs.
Shout louder online.
Digital PR has become the backbone of outreach. It combines media relations, content, and SEO to earn coverage and backlinks from online publications. This is one of the major ways Ketchup can help your brand secure high-authority backlinks and brand visibility, simultaneously.
Integrate your SEO.
When you engage with us for PR and outreach, we’ll integrate everything with your SEO. This helps us drive your authority ratings (a key part of your E-E-A-T score), and convert rankings into traffic. And we’ll optimise everything for AI SEO. Find out more via our SEO service page.
Build those backlinks.
Organic backlinks earned naturally via PR and outreach (think media coverage, thought leadership, or data campaigns) are the most trusted and sustainable form of link building. Paid backlink campaigns are likely to be a short-term solution – and can be penalised by Google. That’s why Ketchup’s digital PR experts prioritise organic backlink growth.
PR and outreach to help you make some noise.
Oscar Wilde said, “there is one thing in the world worse than being talked about. And that is not being talked about”. We happen to agree (with the second part). PR and outreach is all about creating a buzz, and getting people talking about your brand and your business. When you work with Ketchup, you get a team of experts ready to do exactly that.
From expert copywriters who can craft the perfect press release, to experienced and highly-qualified brand managers ready to unleash a meticulous brand strategy. Ketchup can take you where you want to go. Here are some related services to get your teeth into:
“People don’t buy goods and services. They buy relations, stories and magic”.
That’s what PR and outreach is all about. Here’s one of our experts to explain how the right story could change everything for your business. And thanks to Seth Godin for the quote.
Our clients’ kind words honest opinions.
“We work with the Ketchup team on a retained basis, and they have been involved in many projects, campaigns and website improvements. From compelling social media adverts to brochures, we love collaborating with the Ketchup team to achieve outstanding results.”
Belvoir Castle
Your questions, answered.
PR and outreach focuses on building brand awareness and solidifying your reputation with other industry professionals and reputable media organisations. By reaching out to relevant media outlets and journalists to introduce your business and build relationships, you maintain the focus on keeping your brand and marketing activities relevant and timely.
We can! Our experience, background and approach mean that our skills in marketing strategy are applicable to any sector. In fact, having a fresh pair of eyes and perspective can often mean we bring something extra, seeing your business through the eyes of your customers.
Our client base spans industry sectors including environmental, manufacturing, construction, financial services, retail sales, leisure, consulting, property management, public health and many more. No matter what sector you work in, we can help you identify your target audiences and optimise your marketing operations accordingly.
You can count on us to make recommendations about how to present yourself online and in the media, your marketing and internet strategy, where and how to advertise, PR opportunities and whether your corporate brand identity really reflects what you do and why you do it.
PR emails are strategic forms of communication that share relevant news with a targeted network. They build brand awareness by providing your audience with key information and reinforcing your brand perceptions within your network. This builds valuable relationships with industry experts and other professionals to keep them engaged with your brand.
Ready to amplify your voice?
Today’s media landscape is hyper-online. If you want to be heard, you need a PR partner that’s well-versed in how to make an impact.