Just a few of the [brilliant] businesses we work with
What can public relations and outreach help you achieve?
Quite a bit, actually. Increase your brand’s credibility with positive media coverage – from trade magazines to national [or even international] outlets.
Generate new leads as more people within your target market discover your products and services. Promote your brand values and connect with the audience that matters to you. And of course, manage crises with care – all it takes is a dash of Ketchup.
Let’s create a buzz about your brand
We’re a full-service agency, which means we’re on hand to help with all aspects of your marketing mix – including media outreach. Oscar Wilde said, “there is one thing in the world worse than being talked about. And that is not being talked about”. At Ketchup, we agree [with the second part]. Public relations is all about creating a buzz, and getting people talking about your brand and your business.
We’ll always find an angle for you
We know that what sticks are stories with a strong emotional core. Because [as Seth Godin said], “people don’t buy goods and services. They buy relations, stories and magic”.
Let’s tell your story, together
Telling the right story helps to position your business within your market, attract the right audience and build trust. All of that is important for growth, so let’s plant the right seeds and watch the results. From press release services to digital PR, it’s our job to make you make the news.
Copywriting
A good story is all about how you tell it. At Ketchup, our creative copy team is packed with talent, experience, and a way with words. Whether you want to strike a friendly, playful tone, or position yourself as a no-nonsense market leader, Ketchup copy has you covered.
Strategy and planning
Media outreach and public relations are nothing without a solid strategic foundation. Ketchup’s Brand Managers are experts in all aspects of planning, strategy, and execution. Each client gets a bespoke plan and special attention; your goals are our goals.
Brand identity
Your brand identity is more than just your logo. It’s about how people perceive your business, and what they say about you when you’re not in the room. Let’s make sure they’re saying the right things, with branding from the ground up.
Work we're proud of
We worked with Leicestershire landmark Belvoir Castle to improve its PR.
Working closely with the venue’s in-house marketing team, our Brand Managers flawlessly devised and executed the marketing campaign for the launch of the Engine Yard, a new attraction at the Castle. We focused on honing Belvoir Castle’s promotional footprint, to grow awareness of the stately home with their target audience and local press.
The result was a spectacular 3,000% increase in the record number of visitors to Belvoir Castle in a single day.
Frequently asked questions
PR outreach focuses on building brand awareness and solidifying your reputation with other industry professionals and reputable media organisations. By reaching out to relevant media outlets and journalists to introduce your business and build relationships, you maintain the focus on keeping your brand and marketing activities relevant and timely.
We can! Our experience, background and approach mean that our skills in marketing strategy are applicable to any sector. In fact, having a fresh pair of eyes and perspective can often mean we bring something extra, seeing your business through the eyes of your customers.
Our client base spans industry sectors including environmental, manufacturing, construction, financial services, retail sales, leisure, consulting, property management, public health and many more. No matter what sector you work in, we can help you identify your target audiences and optimise your marketing operations accordingly.
You can count on us to make recommendations about how to present yourself online and in the media, your marketing and internet strategy, where and how to advertise, PR opportunities and whether your corporate brand identity really reflects what you do and why you do it.
PR emails are strategic forms of communication that share relevant news with a targeted network. They build brand awareness by providing your audience with key information and reinforcing your brand perceptions within your network. This builds valuable relationships with industry experts and other professionals to keep them engaged with your brand.
We can answer your
burning questions
Ready to get started?
If your business needs memorable PR, it’s time to call on Ketchup.
Call us
0115 671 3868
Drop us an email
sayhello@ketchup.marketing
Need a full marketing team without the overhead?
