What is digital advertising?
As everything migrates online in the ever-growing digital age, it’s only natural that advertising follows suit. With social media growing continuously, with Facebook alone increasing by over 400 sign-ups per minute, businesses turn to online-based advertising to reach their target audience.
Digital advertising is just that - traditional advertising on a digital plane. What once was magazine spreads, billboards and commercials are now social media posts, online videos and hashtags. With a combination of social posts, an online campaign and clever retargeting, you can give your business the boost it needs.
We understand the intricate nature of search engine algorithms and how these affect your digital marketing strategy. As a digital advertising agency, Ketchup has been delivering results for businesses since 2009. When it comes to online-based advertising designed to increase your ROI, we are your qualified experts.
Digital advertising and business success
As the online world grows, it’s crucial for companies to take advantage of the new ways to reach their audiences. In 2020, people were spending an average of 145 minutes online via their smartphones every day. That’s two and a half hours for brands to capitalise on.
Businesses can reach the right person using keywords, interests, and retargeting through carefully crafted campaigns. Through a cleverly crafted strategy, that person who was once unreachable and hard to convince is now a brand new follower of your social media account.
As a result, the average attention span has gone from 12 seconds in 2000 to a staggeringly low 8 seconds. So it’s now more important than ever to create fast, easily digestible content that quickly captures the right people's attention.
Having a clear plan to your digital approach, supplied via a specialist digital advertising agency is vital to the success of any online-based advertising campaign. As a Google Certified Partner, you know you are in safe hands with Ketchup.
Our digital services cover:
- Organic and paid social media advertising
- Search engine marketing (SEM), PPC & remarketing
- SEO
- Email marketing
- Google ads
Social media advertising and email marketing
People are desperate to tell the world everything online, from large celebrations like pregnancy announcements, marriages and engagements to their intimate thoughts in the supermarket car park about how someone left a trolley in the space they wanted.
Online advertisers use this information to get their products or services in front of the right audience (people). For example, anyone who has engaged with content from, or liked pages that relate to a certain topic can then be targeted using this information.
Email marketing helps to nurture leads along the sales funnel. They are already interested in your services, and the right, personalised, email in their inbox might be just what they need.
With the help of an agency with considerable experience in digital advertising, it’s possible to get an incredible ROI alongside a partnership built for success. That agency is Ketchup - we’re a leading digital advertising agency in the Midlands.
Retargeting advertising
Thanks to Google Analytics, cookies and social media, it’s possible to reappear on the pages and feeds of people that have previously visited your site. Retargeting advertising considers who has previously visited your site and places adverts back on their feed to remind them to come back.
According to MailChimp, 97% of people leave a site without buying anything - that’s when the magic of retargeting can bring them back. Retargeting can promote your bestsellers, introduce new products and create trust by building a solid online presence.