Why should I use email marketing?

Email marketing encourages people to do business with you. It’s a great tool for communicating business information, however, a word of caution here, you do need to build trust with your audience - so be choosy about what your email subjects are.

What is the best way to build an email strategy?

Firstly you need to identify what goals you want to set - ie. Are you using email for customer retention, or to up sell or cross sell products? Once you’ve done this, you need to make sure your email marketing asks/persuades subscribers to act in the way you want them to - ie. Read a blog/check out a product etc.

How do I know if an email campaign is successful?

There are many metrics you can use to check the success of an email campaign. It could be an increase in web traffic, sales or views of a blog. If in doubt, let the team at Ketchup help guide you smoothly through the email marketing journey.

Email marketing services

ENGAGING EMAIL MARKETING

Intelligent email marketing is, quite simply, a powerful communication lifeline. It supports brand awareness and can produce strong, tangible results.

Relevant, engaging and timely email marketing can be a great relationship and brand-building tool, helping you to establish strong connections with your customers.

If you’ve been looking for an email marketing agency, look no further! Our GDPR-compliant email campaigns encourage subscribers to revisit your website and engage with your content. Our emails combine crisp, targeted content, eye-catching design and plenty of calls to action. We collaborate with you to create email automation, nurture journeys and [click-worthy] campaigns for your customers.

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THE BENEFITS OF EXCELLENT EMAIL MARKETING

It creates long-standing customer relationships

Email marketing strengthens your relationships with your most loyal audience, consistently capturing their attention. This supports customer retention and encourages brand advocacy.

It provides highly personalised content and segmentation

Personalised email content can significantly increase your email marketing performance, and clever audience segmentation can ensure you’re communicating the right message, to the right audience at the right time.

It improves sales and conversions

Email marketing can improve conversions and sales for your business! By strategically communicating with your audience at different stages of the buying cycle, you’re more likely to trigger sales.

It supports brand-building

Not only does eye-catching email creative reflect your brand, but you can get across the essence of your brand through carefully crafted copy, in line with your brand’s personality.

Related project

Targeting the homeowners with compelling email marketing campaigns for Stamford Stone at Home

Our skilful marketing strategists devise email marketing campaigns that support the continued growth of the brand. Our targeted, refined and enticing emails keep Stamford Stone at Home’s goals of increased brand awareness and consistent sales revenue growth front of mind and the conversions rolling in.

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INVALUABLE EMAIL MARKETING EXPERTISE

CRM integration

We are specialists in CRM integration. From Hubspot to Salesforce, allow us to integrate the two to assemble robust campaigns. Turn email marketing engagement into sales, with the help of increased visibility.

Reporting and optimisation

With every email, we gather a multitude of data to understand and report on email performance. Did somebody say A/B testing? We optimise your emails and test and learn to make your emails continually smarter and stronger as we gain additional insights.

DESIGNED TO ENGAGE

Get closer to your customers

Every single one of your emails should add value and bring you closer to your customers. We will introduce nurture campaigns, and cutting-edge email automation to re-engage and reach new audiences. The Ketchup Crew will represent your brand with beautiful design and carefully curated copy.

Focused on your results

First, we identify your broader goals beyond email marketing to understand how we can make email marketing work harder for you and your ambitions. We optimise and test subject lines and creatives to find out what works. Ketchup is results-focused, so we continually evaluate and optimise your campaigns to discover what content really resonates with your audience.

Powered by our marketing strategy

Sending out well-crafted emails is one thing, but what are the other touch points in the customer journey? It may be a social media advert or Google Shopping. Where are you directing your customers to within your email? It may be a blog post, landing page or even a video. We’re a full-service marketing agency, ready to work with you on the content, creatives and strategy that enables your business to reach its full potential.

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our approach to email marketing

01 Discover

We’ll be keen to hear all about your organisation, products and services to understand how you communicate with your customers and potential customers. Email marketing allows us to segment audiences and targets specific messaging to each – this is the best way to deliver the highest response rates.

02 Plan

We create a robust email marketing strategy that considers your key objectives. With thorough research into your industry sector, opportunities and competitors, we develop a communications plan. We can advise on distribution, and if you don’t have a customer database, we can source and build your data.

03 Create

Our copy team sniff out ‘newsworthy’ content and stories to ensure that your emails are relevant, timely, targeted and concise. The design team collaborates to produce prominent visuals that work in harmony with the copy.

04 Review

Once your email has been sent, we evaluate the performance and share a report with you. Using our learnings, we introduce tests, trials and new approaches to ensure we are achieving optimal success.

ENGAGING EMAIL MARKETING