Grow numbers.
Build a movement.
Attract new members, retain existing ones, and keep them engaged with personalised, high-impact communications that help your membership value land.
Obligation.
Spark inspiration.
Stop the silent drop-off and keep the members you worked so hard to gain with a strategy rooted in inspiration, not obligation.
When you build momentum the right way, you don’t just retain members. You spark advocacy, unlock community pride and create a membership body that grows itself.
Membership bodies are losing ground.
This is the fix.
1. Your value is real. It’s just not landing.
In recent surveys, only 11% of associations rate their value proposition as “very compelling”.
We’ll help you clarify, articulate and prove your value so members get why you matter, and why renewing is a no-brainer.
2. Poor comms = poor engagement.
According to sector research, poor-quality communications are the #1 driver of disengagement. We turn generic emails and messaging into personalised, relevant and timely touchpoints that inspire them to act.
3. Disconnected teams, disjointed messaging.
When every department sounds like its own organisation, your members get mixed messages and lose trust. We unify your tone of voice, brand story, and messaging across all departments, without diluting nuance.
4. Outdated systems are costing you members.
Old CRMs, ageing websites and non-existent workflows keep good intentions stuck in neutral.
We modernise your stack with smart automation, streamlined member journeys, and digitally optimised comms.
5. Busy members need immediate clarity.
Your members are overloaded. Policy shifts, professional pressures and inbox overwhelm make it hard to stay engaged. We design comms that respect their time and deliver the right information at the right moment.
The results speak for themselves.
Our membership clients have seen higher renewal rates and stronger event attendance, increased engagement across newsletters and portals, and greater ROI from digital channels.
Not to mention, they get clearer value propositions members can actually repeat back, and automated systems that reduce admin and close retention gaps.
Our membership momentum model.
Inspire
Create a compelling story of value, purpose and belonging that rallies members around your mission.
Engage
Deliver personalised communications, event campaigns, roundtables, and education streams that keep your members active.
Retain
Use segmentation, automation, and behaviour-led journeys to prevent silent drop-off… before it even starts.
Grow
Attract the next generation of members with a modern, differentiated, and digitally-led marketing ecosystem.
Optimise
Continuously refine campaigns using member data, testing, and insights to maximise engagement and lifetime value.
Our sector expertise makes a real difference.
We specialise in professional bodies, associations and regulated sectors including medical, legal, accounting, financial services, trade associations and B2B membership organisations.
Because we’ve worked with organisations like the NPA and other professional service bodies, we know your challenges.
- The pressures of rising business costs + sales/renewal cycles.
- How policy changes disrupt member attention.
- Why internal silos make value harder to articulate.
- What keeps busy professionals engaged, or turns them off entirely.
You bring the mission. We build the momentum.
Your questions, answered.
Membership marketing is how you attract, engage, and retain the right members. Done well, it builds stronger relationships, increases lifetime value, and turns members into advocates, not just sign-ups.
Digital marketing helps you reach the right people at the right time, and with the right message. From email and social to paid and SEO, it drives awareness, sign-ups, and ongoing engagement at scale.
Consistency builds trust. A clear, recognisable voice helps members feel connected, confident, and aligned with your organisation, wherever they interact with you.
Often enough to stay relevant, but never so much that you’re ignored. The sweet spot is regular, purposeful communication that adds value and keeps members feeling informed and appreciated.
Ketchup creates membership movements.
If you’re ready to turn silent members into active advocates and attract the next generation with purpose-driven marketing, we’re ready to work.
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We do it all what we do best.
There are no ‘have-a-go-heroes’ at Ketchup. Every Crew member is an expert in their specific field; here are some of their latest insights and expertise.
