Overview
Trust, clarity, momentum. It’s what we do.
A major membership organisation came to us to help it increase the impact of its communications, and connect better with potential customers. It wanted fully outsourced marketing, meaning we took on responsibility for planning, coordination, and delivery across the business.
An extension of the organisation.
We were tasked with stabilising communications, implementing a clear comms plan, and helping the clients’ employees understand it. The idea was to reduce internal friction and ease pressure on teams that had been operating in constant reaction mode.
A dedicated Ketchup coordination team ensured nothing got missed, even when urgency or sensitivity was required. We also elevated the brand’s tone of voice and put in place guidelines to ensure that all comms remained consistent.
Email and social media marketing were extremely successful, with strong results. Our purposeful content strategy meant that reach, engagement, and interactions all increased quickly.
Marketing to rely on.
Internal teams felt supported, not frustrated. Communications became clearer, and calmer. Senior stakeholders gained visibility through reporting, and members received messaging that better reflected the value the organisation provides.
Test everything.
In just five months, email open rates rose from 24% to 35.7%. We achieved this with clearer templates, shorter and more focused copy, A/B testing, and a more disciplined approach to content volume.
Do less, achieve more.
Reducing LinkedIn posting frequency by four times led to a noticeable increase in engagement rate, reinforcing the idea that strategic communication trumps volume.
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29.63% to 31.98% increase in email open rate in one month.
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25.58% to 30.47% increase in weekly newsletter open rate.
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