Data companies should outsource their digital marketing: Here are 10 reasons why.
Digital marketing is a dynamic, fast-moving beast that can be hard to tame. For busy and complex industries such as data management, the time and resources needed to attract customers can be too much, so this important task is often neglected. Outsourced digital marketing for data companies unlocks a range of great benefits that can help your business grow and thrive in a competitive marketplace.
Check out the best reasons to outsource your digital marketing below. And don’t just take our word for it – we’ve included a snippet of our work for market-leading data consultancy, Dufrain, too.
1. Optimise your marketing budget
As a data company, we understand that you love numbers, especially when they show low costs and high returns on investment. Paying a set monthly fee to an external marketing agency makes it easy to plan your spending, and delivers great value for money when compared to hiring full-time staff. With filling a vacancy now costing an average of £6,125 [without taking salary into account], outsourcing helps you to make the most of your available budget.
2. Deliver specialist skills
Outsourced marketing gives you the support of a full team, with expertise in digital marketing strategy, social media, web development, graphic design, SEO, and PPC. This allows you to instantly access the skills and the hands-on experience needed to get great results for your business. In an industry where communicating processes and results is essential, ensuring your messaging is clear, concise and cohesive is essential. A digital marketing agency managing your communications will craft all marketing collateral with your audience [and how they like to be communicated with] front of mind.
3. Scale quickly and easily
Outsourcing allows your data management company to find the right marketing strategy and scale operations up and down as needed without the complexities of hiring and managing employees. You can quickly and easily bring in additional support when resources are lacking, or cut back if your budget is stretched. This is particularly useful when recruiting team members with the correct skill set is proving particularly difficult in competitive markets.
4. Free up internal resources
A key benefit of outsourcing digital marketing for a data company is that it puts these [time-consuming] tasks in the hands of third-party experts. This allows your internal team to focus on the essential daily operations that keep your business running rather than worrying about improving your search engine rankings and writing press releases.
5. Unlock the latest innovations
Data companies outsourcing marketing tasks can benefit from the latest tech, tools and innovations to power their campaigns. By working with an established full-service marketing agency, you’ll always have access to the latest software and best practices, with none of the cost, training or research. This means you can focus on managing your client relationships and overseeing their accounts, whilst we manage your marketing effortlessly.
A bespoke marketing mix with [remarkable] results, including…
- 130 targeted keywords ranked on page 1
- 23% increase in organic clicks
- 160% increase in organic impressions
- 132% increase in website visitors
- 84% reduction in cost per lead.
6. Inform data-driven decision making
As a data company, you’ll understand the importance of having as much information as possible before making business decisions. Outsourced marketing allows you to benefit from detailed reporting of consumer behaviour and market trends, offering [actionable] insights tailored to your business goals. This gives you visibility of how effectively your targeted B2B campaigns are performing.
7. Complement remote working
Outsourced digital marketing for data companies fits perfectly with both fully remote or flexible working options, as there’s no need to find space for the marketing team in your office. This helps to preserve your current working environment and avoids the need for larger premises [and the associated costs].
8. Support one-off projects
If you only need marketing resources for a one-off project or short-term campaign to target your ICPs, outsourcing is a great option. It gives you access to trusted professionals who can create and deliver marketing solutions without committing to a long-term hire, making it ideal for time-sensitive undertakings. Looking to attract a client’s competitor? We’ve got a campaign for that.
9. Emphasise strategy
Keeping up with the wide variety of [online and offline] marketing duties is a daunting task, and that’s before you even consider strategy. Working with a full-service marketing agency means that you can outsource the complex strategic planning to experienced professionals, instead of using a scattergun approach with no specific goal.
10. Achieve better results
While you’ve spent years building up expertise in data analytics, marketing professionals have put in the time to learn the ins and outs of consumer trends and marketing best practices. Instead of a [potentially costly] trial-and-error approach, outsourcing your marketing to the experts allows you to achieve better results than you would alone, with none of the hassle.
Outsourced digital marketing for data companies
Ketchup is a full-service marketing agency with [hands-on] experience supporting data analysis companies. We’ve been working with data management services provider Dufrain since 2020, implementing a comprehensive marketing strategy that has supercharged conversions and delivered exceptional results, and we can do the same for you.
If you’d like to enjoy all the benefits of outsourced digital marketing for data companies, we’d love to hear from you.