Skip to content

We’ve refreshed our brand. Same graft, sharper edge. Explore the refresh.

Ketchup logo
4 min read
Opinion

Give your healthcare marketing a check-up.

As an [expert] B2B healthcare marketing agency, we understand the challenges the healthcare industry faces. From struggling with staff shortages to integrating digital healthcare solutions and increased budget constraints.

When outsourcing marketing to us, healthcare companies gain the peace of mind that comes from a thorough healthcare marketing check-up. This can not only fix what's broken but also help to [proactively] enhance strategy to meet the ever-changing needs of patients and the sector.

We work with physicians, medical practices and everything in between. Our team of [specialist] marketing consultants at our healthcare digital marketing agency can review and advise on all aspects of your B2B marketing strategy. We’ll help you engage healthcare professionals and providers.

When outsourcing marketing to us, we offer a full service package. We can also run a check-up to make sure your healthcare marketing is healthy and thriving. Some of the areas we can focus on and manage on your behalf include:

  • Healthcare PPC marketing - [Powerful] pay per click (PPC) advertising can boost your marketing results in a highly competitive industry. We can target similar users who visit your competitor’s website, those with an affinity for their brand and those who previously searched certain keywords.
  • Healthcare SEO - Our SEO specialists will tailor an SEO marketing strategy to achieve significantly higher visibility in search engines, helping your healthcare business drive more organic traffic to your website. We can also do a complete competitor analysis to help your brand rank on similar or unranked keywords.
  • Healthcare social media - Work closely with you to understand your goals and create a bespoke social media strategy that raises awareness of your healthcare business and engages your target audience. 
  • Healthcare content marketing - Our talented wordsmiths and content marketing consultants can craft unique, engaging content to educate your audience and get results. 
  • Experimental posting times to collect data on when our audience is most active, not just relying on AI-generated predictions.
  • Discussing current affairs and curated content to add value to existing posts.
  • Competitor research to see how we perform in comparison to others in the industry.
  • Sentiment analysis to find out the reception of the brand content.
  • We design with accessibility at the forefront to ensure that all content is legible and accessible.

Benefits of outsourcing marketing to our healthcare marketing agency

There are many benefits of outsourcing marketing to our [specialist] healthcare marketing agency.

Here are just some of them:

Extension of your team

When outsourcing marketing, we act as an extension of your team to take the pressures of marketing off your hands. This frees up capacity for your internal teams to focus on what you do best: delivering patient services.

Flexibility to run ad hoc digital marketing campaigns

As changes in the sector occur, you have the tools to [quickly] adapt and gain a strategic advantage. From running a PPC campaign to increase brand awareness to implementing a social media campaign to educate your audience. For example, to inform patients about the pharmacy first service.

Implement local SEO strategies

Healthcare companies cater to local communities, and cost-effective local SEO strategies are a great way to reach customers on your doorstep. Our talented copywriters can help you craft engaging SEO-friendly communications that push you up the search results pages.

Attract new customers

Our branding and graphic design services help your healthcare brand and stand out in a competitive landscape. Not only can good graphic design attract new customers, but it can also build trust and credibility, which is vital in the healthcare industry.

Optimise user experience

We can optimise your website design to enhance user experience and make it easy for them to book appointments online and interact with your services. We can also help with site navigation and content to further boost user experience.

Make the most of print campaigns

Whether you need posters or leaflets for your healthcare setting or want to send out direct mail to raise awareness and increase flu vaccination uptake. Our healthcare marketing agency's print experts can help your healthcare business meet its objectives.

Ready to add Ketchup?

We're ready to be your healthcare marketing agency. Whether we work as your outsourced marketing agency or on ad hoc projects for you, we're an extension of your team and in this together.