Looking for digital marketing in Nottingham? Here’s why your business needs a local marketing agency.
One of the best things you can do for your Nottinghamshire-based business is to hire a local digital marketing agency. There are tons of reasons why, but it all comes down to having a [really deep] understanding of your audience and a big connection to the area. In a nutshell:
Local knowledge is local power
When it comes to marketing, understanding your audience is everything. You’ll need a different strategy for targeting students from Nottingham Trent University, for example, than you will for a group of tradesmen based in Rushcliffe.
A local agency will already understand your ideal consumer, and they’ll be able to put the best strategy in place to reach more of them. They’ll also know how to dodge the pitfalls and identify the opportunities other marketing agencies might miss.
The huge importance of local SEO
Although we are more connected through technology in today's digital world, face-to-face meetings and collaborations are still incredibly valuable, more so than ever before. This makes local SEO crucial for highlighting your availability and capturing some business that’s right on your doorstep [rather than scouring the rest of the country].
The Ketchup Crew is more than just a mighty bunch of marketing experts, we’re also experts in local SEO. We can build your reputation in the local marketplace, make you more discoverable in online searches, and deliver measurable results for your brand.
Experience of the local market
With 46% of all search users looking for local businesses, tapping into local market analysis can create sustainable growth for your business. A digital marketing agency in Nottingham has the advantage of knowing about the region and who you’re trying to reach. They’ll also know what works and what doesn’t.
At Ketchup, we have a huge amount of experience in devising specific SEO strategies and tailored campaigns for Nottingham businesses. Take a look at the results we achieved for leading [and local] estate agent Belvoir Properties.
The magic of local lingo
There’s something really magical [and brilliant] about a brand that speaks your language. It can give your consumers a tailored, individual experience like no one else.
Many of our brilliant team are from Nottingham, so we know that when someone says, ‘am nakkud,’ it means that they’re tired … not naked. In other words, when your marketing team and copywriters use the local lingo, your audience feels more connected to your brand.
Collaboration in real life
Think about this: you need to have a quick natter with a marketing consultant about some campaign ideas but they’re based in London. Imagine how much time and money you’d save if you could pop down the road to brainstorm with someone face-to-face. Sometimes the easy collaboration with a local team can save hours.
How local are we? Make the most of our Google My Business Profile to see where we are! Take a trip down to the Creative Quarter, head over to Sneinton Market [remember to pick up some baked goodies from Breadmill Bakery] and boom. You’ll find us just across the road.
Opportunities to build local partnerships
The East Midlands is full of opportunities to partner and collaborate with some of the best organisations and businesses. Your local marketing agency can tap into a unique network of contacts and vendors with compatible missions that can benefit your business in amazing ways.
Trust us, we know. We’ve had the opportunity to work with The East Midlands Chamber and the Digital Marketing Academy at Nottingham Trent University and the University of Nottingham.
Specialist marketing with a local identity
Geography isn’t the limit. The sky is. Ketchup is your knowledgeable local team with international ambition. We’ve worked with some market-leading brands in the UK and overseas, as well as smaller independent businesses.
We’re a full-service, think-outside-the-box agency offering specialist in-house services that will bring your brand into focus. Check out the work we do for Dufrain as their fully outsourced marketing agency.