What is outsourced marketing?
Essentially, the term ‘outsourced marketing’ means any services provided by an external marketing agency.
The degree to which outsourced services are used depends on the skills a business has in-house and what it wants to achieve. Here at Ketchup, we are a full-service marketing agency which means we can pick up anything off your plate and run with it.
If you’re researching outsourced marketing then you almost certainly have a marketing requirement in your business. So let us tell you more about outsourced marketing and how an agency like Ketchup can help.
Can you outsource your marketing?
You can outsource virtually any aspect of marketing. The question is, will it work for your business?
First, you have to ask yourself what your overarching business goals are? You may want to grow your customer base, enter a new market or launch a new product. On the other hand, you may be in a position where you are losing market share and want to reverse this trend.
Whatever your goals are, you’ll need a strategic marketing plan to work to. You will, of course, have a good understanding of your market and target audience, however, bringing in an outside agency like ours can provide a fresh perspective, energy and expertise.
Ketchup is BIG on strategy. An agency that can create a fully researched and well-planned strategy with purposeful targets is much more likely to get you results. This is one of our strongest areas and one of the main reasons why we have a 97% client retention rate.
As your outsourced agency, we are fully accountable and expect to be judged on the results we create.
One-off projects vs full-service
If you decide that becoming a retained client with Ketchup is not for your business, our flexibility means that we can provide you with marketing expertise in specific areas such as SEO and lead generation, social media, copywriting and content creation to name a few. So, we can create that new website you’ve been talking about or develop a new brand identity as one-off projects.
However, to maximise the ROI of your marketing budget, we do believe that marketing activities never really stand alone and are always much more effective if they are part of a ‘marketing mix’ of activities.
Why not chat through your ideas regarding the growth of your business? Book our one-hour free consultation.
In-house vs outsourced marketing
Consider the following if you’re trying to decide whether to keep your marketing in-house or outsource it.
Recruitment costs
In-house employees can be more invested in the business and easier to monitor, but this has to be balanced against the cost of recruitment and employment. In addition, many in-house employees are not marketing specialists, so will attempt marketing tasks without a focus on how their actions are really benefiting the business.
Flexibility
An overall marketing strategy will require expertise in key areas such as design, copy, SEO, data and analysis. With an agency like Ketchup, you only pay for the skills you are using - and they are all under one roof.
Up-to-date expertise
In today’s high tech world, IT best practices change frequently. Marketing agencies have a strong incentive to keep up with changes to social media platforms and online tools allowing you to benefit from these honed skills and expertise.
Fresh perspective
An outsourced agency is always going to bring a fresh approach and new ideas to the table.
Reporting
At Ketchup our reputation depends on achieving results for clients, which is why we continuously provide them for our clients. Our monthly meetings are transparent and open allowing our clients to see exactly how we’ve been spending their money and to what effect that has had on their business.
Could you benefit from working with a skilled, motivated outsourced marketing agency? We’ll be honest here, most businesses would do!