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4 min read
Opinion

Why is social media marketing important?

We’re not just saying this because we’re a marketing agency, but social media is a far greater business asset than you might realise.

For example, did you know that some social media platforms are now functioning similarly to search engines? That’s right, sharing the right social media can boost your SEO performance [more on that later].

social media icons

What are the advantages of social media marketing?

The main benefit of social media is how it supports other channels, including event marketing, pay-per-click (PPC) advertising, and search engine optimisation (SEO). But it’s also essential for supporting core business activities such as customer support.

Connect directly with customers

While responding to customer queries through email and live chat can be tedious, social media is an effective platform for customer support. Responding directly to customers who comment on your posts, whether it's on B2C platforms like Facebook and Instagram or the B2B realm of LinkedIn, is great social proof.

Supporting the search journey

Social media is commonly the starting point for a search query, with users looking for brand and user-generated content (UGC) to better understand products. After this initial research, they head to search engines like Google to continue their journey and ask more specific questions, such as:

  • Is Heinz ketchup gluten-free?
  • Is Heinz ketchup healthy?
  • Is Ketchup Marketing sponsored by Heinz? [Sadly not]

This makes it especially important to create attractive content that addresses common customer queries.

Keyword strategy

You can use TikTok to research the keywords your desired audience is actually using. Blue comments on videos represent seed keywords that can feed into your wider SEO strategy. Adding these to your website can attract searchers who are likely to be interested in your offering.

Build a distinct brand

Whenever we think about brands we love, it’s often because of the impression their marketing leaves on us. Social media is a key aspect of this, not just to share content that builds brand awareness, but to engage with users and showcase your personality.

Take Monzo, for example. It’s built a reputation and mastered its brand archetypes of hero, rebel, and jester with a distinct tone of voice and visual style. Just take a look at the Money vs. Monzo campaign to see these archetypes in action.

Capture your target audience

With paid social media advertising, you can target campaigns towards your desired audience to increase the likelihood of conversions. Remarketing ads also allow you to capture lost leads that viewed your page or website but didn’t convert. By combining engaging social media with strategic search marketing expertise, you can make your content work smarter [not harder] for your brand.

outsource social media marketing services

Why outsource social media marketing services?

Some of the disadvantages of managing your business’s social media marketing can be that it is time-consuming, requires specialist skills, and takes up team capacity. This is true even for large businesses.

Outsourcing to a social media marketing agency provides you with a [powerful] toolkit of digital expertise. You’ll gain access to a tailor-made social media strategy, skilled copywriters and designers to create your content, and search specialists who optimise its reach.

It’s a fast and efficient way to take your digital content to the next level.

Does your social media need a side of Ketchup?

Our full-service in-house agency helps clients reach new audiences, drive sales and build brand awareness to support wider business goals.