Are you tired of implementing the same old link building strategies with limited results? Well, you’re in luck [or just good at using Google] because this is an article all about advanced link building techniques. Let’s get started!
Start with social media
People often underestimate the importance of having social media links on your website. An important link building technique is having links to and from your social media profiles [it’s what we like to call a quick win].
The power of outreach
Outreach is one of the most powerful link building strategies out there. It involves reaching out to other websites and asking them to link to your content. However, it’s not just about sending a generic email to everyone and hoping for the best. To achieve results, you need to be strategic about who you’re reaching out to and how you’re doing it.
Start by identifying websites that are relevant to your niche and have high domain authority. Then, personalise your outreach email and offer them something of value. It could be a guest post, an infographic, or a resource that complements their content. By doing so, you increase your chances of getting a link and building a long-term relationship with the website owner.
Broken link building
Broken link building is a technique where you find broken links on other websites and offer to replace them with a link to your site. It’s a win-win situation for everyone involved: the website owner gets a broken link fixed, and you get a new link [woo-hoo]!
To find broken links, you can use a tool like Ahrefs. Once you find a broken link, you need to create content that is relevant to the broken link and offer it to the website owner as a replacement. By doing so, you not only get a new link, but you also help the website owner improve their user experience.
The Skyscraper Technique
The Skyscraper Technique involves finding a piece of content that is already popular and creating something even better, such as adding new data, examples, or stronger visuals. Then, you reach out to websites that are linked to the original piece and ask them to link to yours instead.
Link reclamation
Link reclamation is a technique where you find unlinked brand mentions on other websites and ask them to add a link. It’s a simple [yet saucy] strategy that can be incredibly effective.
To find unlinked brand mentions, you can use tools like Google Alerts. Once you find a mention, reach out to the website owner and ask them to add a link to your website.
If the website owner has already mentioned your brand, they are likely to be receptive to your request. By adding a link to your website, they are also improving the user experience for their readers.
Competitor backlink analysis
Competitor backlink analysis is a powerful technique that involves analysing the backlinks of your competitors and identifying opportunities to get similar links. By doing so, you can discover new websites that are relevant to your niche and build relationships with their owners.
Get started by using a tool like SEMrush to analyse the backlinks of your competitors. Look for websites that link to them but not to you. Then, reach out to these websites and offer them something of value that would complement their content.
Resource page link building
Resource page link building involves finding resource pages that are relevant to your niche and asking them to add a link to your website. Resource pages are often used to curate a list of useful links, making them a sweet opportunity for link building.
To find resource pages, use search operators like “your keyword” + “resources” or “your keyword” + “links”. Once you find a relevant resource page, reach out to the website owner and offer them a valuable resource that could complement their page. This increases your chances of getting a link and building a relationship with the website owner.
Add extra sauce to your site with Ketchup Marketing
By using a combination of the techniques above, you can increase your search engine rankings, drive more traffic to your website, and build relationships. Start implementing these strategies today and watch your SEO soar!
If you’d prefer expert support or don’t have time to manage it all in-house, partnering with a trusted SEO Agency like Ketchup Marketing can help you get the job done faster — and with better results.
If you’d prefer expert support or don’t have time to manage it all in-house, partnering with a trusted SEO Agency like Ketchup Marketing can help you get the job done faster — and with better results.Need a helping hand with search engine optimisation? Our savvy search team is ready to get started when you are. Get in touch with the Ketchup team today on 0115 671 3868.
