Boost sales with Pay Per Click advertising whilst you improve your organic online visibility.
Marketing your business online is a full-time job, and overnight results are rare. However, PPC advertising is one of the few tactics that allows you to see the effects of your marketing efforts almost instantly.
If you’re working on a long-term digital marketing campaign, PPC marketing is a great way to boost your sales while you’re working on improving your organic traffic.
How are PPC and SEO different?
Pay per click advertising does exactly what it says on the tin; you only pay when someone clicks on your ad.
It’s easy to track how many people have viewed or clicked on an advert, and how many have gone on to make a purchase. You can also turn your campaigns on and off whenever you like, define an audience, and cap your daily ad spend.
SEO, on the other hand, is much more amorphous.
It’s an ongoing process of crafting a website that meets the needs of your target audience while encouraging Google to serve the right page in relevant search results. It often takes a lot of hard work before you see results, and there’s no way to completely control what Google chooses to show.
Should I focus on PPC or SEO?
Because SEO and PPC marketing focus on different areas of your online visibility, which one is most relevant comes down to your overall goals, marketing budget and industry.
SEO can be very time consuming but tends to yield long-term results when done well. It’s great for developing brand awareness and targeting local traffic and can be very cost-effective because organic clicks are completely free.
PPC is quick and easy to set up but can be expensive if you don’t know what you’re doing. However, it does offer near-instant results and is a good option for businesses selling physical products. PPC advertising offers great visibility, as Google’s paid ads are shown at the very top of the search results.
In most cases, SEO and PPC work best in unison. A holistic approach to digital marketing is always going to be beneficial, as you’re not putting all your eggs in one basket.
If you’re still unsure about how to approach your digital marketing strategy, let the experts at Ketchup help.
Using PPC advertising to boost sales
Pay per click advertising is a great way to bolster your overall digital marketing efforts while your SEO is still in its infancy.
SEO can take a while to yield results, with the payoff being long-term stability for your online marketing. However, because you can turn on PPC ads whenever you want, you know they’re busy bringing in relevant traffic while you strengthen your online presence elsewhere.
By perfecting your PPC advertising, you can continue to drive sales while you work on your organic rankings. Refining your target audience, location, the keywords you bid on and your ad copy can help you to create effective, laser-focused ads that yield great results. You can then reinvest these profits into your wider digital marketing campaign.
Should you hire a PPC agency?
Working with a PPC agency is a great way to make sure you see the best results for your paid ad campaigns. As a Google Partner agency with extensive experience in PPC advertising, Ketchup is on hand to support your digital marketing campaigns.
As well as having in-depth knowledge of how PPC advertising works, we know which products and services perform well, and how to craft enticing ad copy to bring more visitors to your website.
More importantly, an experienced PPC agency will be able to ensure that your ads take users to a relevant page designed to convert them into paying customers. After all, you’ve paid for them to visit your website, so it’s important to encourage them to make a purchase.
Look for a Google Partner agency, such as Ketchup, as we receive first-hand knowledge and information directly from Google to inform your PPC campaign. This helps us to deliver the best possible results without you having to lift a finger.