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Opinion

Local SEO: How to rank within search engines in your local area and the locations important to your business.

local seo

Local SEO

If you’re looking to generate more website traffic from a particular area, it might be time to look at local SEO services.

Getting found online isn’t as effortless as it looks; there’s actually a lot going on behind the scenes to convince search engines that your page is the best result for relevant keywords.

For localised searches, there’s even more work to do…

How to rank for local searches

Local SEO is a slightly different beast than national SEO. If your business hinges on finding customers in certain locations, you need a local SEO strategy to get your website seen by the right people.

Here are just some of the things you need to focus on if you want to rank in your local area:

  • Location-specific webpages
  • Localised website content
  • Google My Business page
  • Google reviews
  • “Near me” searches
  • Inbound links

Even just this list is a huge amount of work, which is why many businesses choose to work with experienced digital marketing agencies to support them with their local SEO campaigns.

Let’s look at how local SEO services can help you to rank for local searches in your area.

The benefits of localised SEO services

Any SEO campaign should be aimed at improving:

  • Online visibility
  • Website traffic
  • Organic sales and conversions

However, a generalised approach often means wasting your ad budget putting your website in front of people who have no intention of buying your products or services.

For many businesses, local custom is absolutely essential to keep them afloat. If you offer services at your customers’ homes, for example, you need to operate within a certain local radius. Website traffic outside this area, therefore, holds no value for your business.

Localised SEO services focus their attention on the locations that are important to your business. Whether that’s where you’re physically based or simply an area that is particularly relevant to your offering, you can target the most profitable locations to deliver the best ROI.

What can a local SEO agency do for my business?

Hiring a local SEO company is a great way to give your website that visibility boost within your area.

By working on your search engine optimisation at a local level, they can help your website to rank higher for local searches. In turn, this will help your business to sell more, grow more, and make more!

As well as having the knowledge required to boost your organic traffic, a local SEO company has the time and resources needed to put in the ongoing work for your campaign. Running a business is hard enough without adding full-time SEO duties into the mix!

If you’re not getting the results you want, an SEO audit is a great way to find out what your website is doing well and what needs a helping hand.

What to look for in local SEO consultants

Now you understand the importance of localised SEO services, who should you get to implement them?

Here are the top things you should look for in a local SEO agency.

SEO expertise

First of all, make sure to choose an agency with specific expertise in SEO. You’re looking for experience in technical, onsite and offsite SEO, as these all feed into each other to create a robust local SEO strategy.

Google Partner

Ideally, your local SEO consultants should also be Google Partners, like we are here at Ketchup! This means that we always have the latest insights and knowledge of best practice to deliver results in the fast-moving world of SEO.

Local knowledge

A local SEO agency will be armed with knowledge of the surrounding area and your local competitors, so they’ll be able to better target your online approach.

Contact us today and hire Ketchup as your local SEO agency. We’ll work hard to get your website ranking in your local area to drive more relevant traffic. Call us on 0115 671 3868 or email hello@ketchup.marketing.