What should I look for in an SEO agency in Nottingham?
Chances are if you’re looking for a Nottingham-based SEO agency, you’re a business in the nearby area, or you operate in Nottingham to some degree.
It helps to partner with a Nottingham SEO agency over one based elsewhere in the country [or world] because of their team’s local knowledge. That’s something that even the largest corporations can’t buy.
But a similar postcode isn’t enough to guarantee the SEO performance you’re seeking. If you’re unsure what to look for to guarantee you get the expertise your business deserves, this insightful guide will help.
Align your values
The most important thing to look for in a Nottingham SEO agency is trustworthiness. If you don’t trust the team’s capabilities, or that they can deliver the results they promise, you’re partnered with the wrong agency. Here are some values you shouldn’t compromise on:
Transparency
You want an agency that is transparent on the things that matter most in business: results and costs. For example, Ketchup clients receive monthly reports detailing exactly how their website rankings have changed. We also quote all service costs up-front, so there are no hidden surprises down the line.
Good communication
Communication is key with an SEO agency as you’ll want to know how your performance is progressing, and what’s being done to aid it. Your agency should continuously review and report on your performance [like Ketchup does]. We even share what worked and what didn’t, using the learnings to strengthen your strategy and support your wider marketing activities.
[Growing] reputation
Your Nottingham agency should have experience in successfully delivering various SEO services, from audits to core web vitals updates, user experience (UX), and more. It’s also important to look out for any accreditations that can aid their services, such as being a Google Certified Partner.
Effective SEO audits
An SEO audit is the integral starting point of any SEO services. Without one, you’re unlikely to address the challenges at the heart of your website’s performance and instead apply only temporary fixes.
An effective SEO audit assesses a website to determine its search performance and highlight areas of weakness. After your initial website SEO audit, you’ll have a better idea of the services needed to optimise your site. Even a local Nottingham SEO agency should be able to deliver international SEO services.
Unfortunately, not every SEO agency is equipped with the same level of knowledge and skill, but there are some key offerings you should look for. You don’t need to search far for guidance – we’ve put together some pointers for SEO management below.
Your guide to effective SEO management
B2B SEO content
Target business customers with technical and industry-specific content.
B2C SEO content
Engage customers with more consumer-focused relatable content.
Competitor analysis
Evaluate competitors’ SEO strategies to identify opportunities to improve your website.
Core web vitals assessment
Enhance your website loading times, interactivity and visual stability for a better UX.
E-commerce SEO
Optimise e-commerce website content such as product listings.
International SEO
Attract a global audience and search engines with tailored content.
Local SEO
Optimise your website to appear in front of local audiences and take advantage of the available market.
Mobile responsiveness
Optimise your website for mobile traffic and provide a better mobile UX.
Page ranking drop recovery
Help your business overcome a page ranking drop with technical SEO strategies.
Technical SEO
Optimise website structure and code to improve overall website performance.
UX analysis
Gain a greater understanding of the weaker areas of user experience on your website to help improve satisfaction and increase conversions.
Web tracking implementation
Set up tools that track website traffic and user behaviour to identify improvements to make.
[Needless to say] SEO services from Ketchup cover all of these offerings.
Speak to the Nottingham SEO specialists
At Ketchup, we’ve built an experienced team with the skills to tackle any website conundrum. We’re pretty fond of Nottingham too and have settled into the exciting buzz of life in the Creative Quarter.